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Products

research core

Long-Form Surveys

Run foundational surveys with depth and rigor.

AI synthesizes results into themes, patterns, and insights.

digital experience

In-Product Surveys

Capture context-rich feedback during real product use.

Collect always-on, open feedback across the user journey.

digital Behavior

Observe real user sessions to uncover friction and behaviors.

Visualize clicks and scrolls to reveal engagement patterns.

Features

AI Study Creator

Solutions

by Use Case

Measure experiences

Measure sentiment across customer journeys to see shifts over time.

Uncover unmet needs

Identify unmet needs and pain points across journeys.

Evaluate features

Test usability, reveal friction, and observe interactions at scale.

Guide product direction

Synthesize findings into clear insights that inform priorities.

by TEAM

Maximize the speed and impact of your research

Validate and get buy-in for designs with real user insights

Product Management

Customer Experience

Templates

Long-Form Survey

Feature Adoption (core UX impact)

Long-Form Survey

Monadic Concept Test

Long-Form Survey

Pricing Model (Van Westendorp)

Template Gallery

Discover how our team and community use Sprig templates to inform product development.

Customers

Notion surfaced 412 content opportunities and improved CSAT with Sprig

Coinbase uncovered core feature painpoints with targeted in-product surveys

Ramp created customer-centric products with Sprig AI

Meet our Customers

Learn how top companies leverage Sprig user insights to boost conversion, reduce churn, improve onboarding, and more.

Resources

Perspectives on balancing research craft with AI to deliver faster insights.

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Long Form Surveys, Reimagined

Products

Products

Long-Form Surveys

In-Product Surveys

Features

AI Study Creator

Solutions

By Use case

Measure experiences

Uncover user needs

Evaluate features

Guide product direction

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Product Management

Customer Experience

Resources

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Categories

Improve Key Metrics

Measure User Sentiment

Optimize Your Website

Understand User Persona

Build Your Roadmap

Recruit for Research

Evaluate Usability

Gauge Feature Satisfaction

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Feature Adoption

Long-Form Survey

Feature Adoption

Competitive Analysis

Long-Form Survey

Competitive Analysis

Demographic Screener

Long-Form Survey

Demographic Screener

Long-Form Survey

Brand Perception

Long-Form Survey

Brand Awareness

Monadic Concept Test

Long-Form Survey

Monadic Concept Test

Concept Validation

Long-Form Survey

Concept Validation

Pricing Model: Van Westendorp Price Sensitivity Meter

Long-Form Survey

Pricing Model: Van Westendorp Price Sensitivity Meter

Refine Account Management Workflows

Long-Form Survey

Refine Account Management Workflows

Track Engagement with Personalized Dashboards

Long-Form Survey

Track Engagement with Personalized Dashboards

Evaluate Impact of Product Changes

Long-Form Survey

Evaluate Impact of Product Changes

Track User Journeys in Free Trial Periods

Long-Form Survey

Track User Journeys in Free Trial Periods

Explore Behavior Leading to Feature Requests

Long-Form Survey

Explore Behavior Leading to Feature Requests

Investigate Low-Engagement Features

Long-Form Survey

Investigate Low-Engagement Features

Study Feature Usage Within User Groups

Long-Form Survey

Study Feature Usage Within User Groups

Validate the Success of Beta Programs

Long-Form Survey

Validate the Success of Beta Programs

Track Usage Patterns for Power Users

Long-Form Survey

Track Usage Patterns for Power Users

Validate Feature Discoverability

Long-Form Survey

Validate Feature Discoverability

Identify Signs of Cart Abandonment

Long-Form Survey

Identify Signs of Cart Abandonment

Evaluate Feature A/B Test Results

Long-Form Survey

Evaluate Feature A/B Test Results

Analyze Drop-Off in Sign-Up Flows

Long-Form Survey

Analyze Drop-Off in Sign-Up Flows

Monitor Product Behavior Before Support Requests

Long-Form Survey

Monitor Product Behavior Before Support Requests

Fix Broken Links And Navigation Dead Ends

Long-Form Survey

Fix Broken Links And Navigation Dead Ends

Collect Website Feedback to Improve the User Experience

Long-Form Survey

Collect Website Feedback to Improve the User Experience

Find and Fix Bugs and Pain Points

Long-Form Survey

Find and Fix Bugs and Pain Points

Continuously Measure NPS

Long-Form Survey

Continuously Measure NPS

Continuously Collect Product Feedback

Long-Form Survey

Continuously Collect Product Feedback

Optimize New Features

Long-Form Survey

Optimize New Features

Improve Conversion Rates

Long-Form Survey

Improve Conversion Rates

Spot UX Friction Points

Long-Form Survey

Spot UX Friction Points

Streamline Onboarding Flow

Long-Form Survey

Streamline Onboarding Flow

Gauge First Visit Experience

Long-Form Survey

Gauge First Visit Experience

Validate Visit Satisfaction

Long-Form Survey

Validate Visit Satisfaction

Understand Future Purchase Intent

Long-Form Survey

Understand Future Purchase Intent

Understand Cart Abandon

Long-Form Survey

Understand Cart Abandon

Meet Content Needs

Long-Form Survey

Meet Content Needs

Improve the Signup Experience

Long-Form Survey

Improve the Signup Experience

Gauge Feature Satisfaction

Long-Form Survey

Gauge Feature Satisfaction

Understand Visitor Goals

Long-Form Survey

Understand Visitor Goals

Evaluate the User Experience

Long-Form Survey

Evaluate the User Experience

B2B Persona Interview

Long-Form Survey

B2B Persona Interview

Understand Low Engagement

Long-Form Survey

Understand Low Engagement

Understand Future Usage Intent

Long-Form Survey

Understand Future Usage Intent

Understand Article Usefulness

Long-Form Survey

Understand Article Usefulness

Reduce Onboarding Drop-off

Long-Form Survey

Reduce Onboarding Drop-off

Jobs to Be Done Interview

Long-Form Survey

Jobs to Be Done Interview

Improve the Checkout Experience

Long-Form Survey

Improve the Checkout Experience

Improve Product Description Clarity

Long-Form Survey

Improve Product Description Clarity

Identify Signup Barriers

Long-Form Survey

Identify Signup Barriers

Product Market Fit Survey Template

Long-Form Survey

Product Market Fit Survey Template

Unmoderated Persona Interview

Long-Form Survey

Unmoderated Persona Interview

Measure SUPR-Q Template

Long-Form Survey

Measure SUPR-Q Template

Improve Marketing Site Clarity

Long-Form Survey

Improve Marketing Site Clarity

Capture Session Experiences

Long-Form Survey

Capture Session Experiences

Lenny Rachitsky

Lenny’s Newsletter

B2C Persona Interview

Long-Form Survey

B2C Persona Interview

Understand Purchase Intentions

Long-Form Survey

Understand Purchase Intentions

Reduce Subscriber Churn

Long-Form Survey

Reduce Subscriber Churn

Prioritize Feature Development

Long-Form Survey

Prioritize Feature Development

Long-Form Survey

Improve the Search Experience

Identify Visitor Goals

Long-Form Survey

Identify Visitor Goals

Understand Experience with Competitive Product

Long-Form Survey

Understand Experience with Competitive Product

Meet Customer Needs

Long-Form Survey

Meet Customer Needs

Measure Subscriber Satisfaction

Long-Form Survey

Measure Subscriber Satisfaction

Improve Site Navigation

Long-Form Survey

Improve Site Navigation

Identify Candidates for Follow-Up Screening

Long-Form Survey

Identify Candidates for Follow-Up Screening

Measure Customer Satisfaction (CSAT)

Long-Form Survey

Measure Customer Satisfaction (CSAT)

Lenny Rachitsky

Lenny’s Newsletter

System Usability Scale (SUS) Template

Long-Form Survey

System Usability Scale (SUS) Template

Gauge Task Accomplishment

Long-Form Survey

Gauge Task Accomplishment

Improve Ease of Use

Long-Form Survey

Improve Ease of Use

Build Your Product Roadmap

Long-Form Survey

Build Your Product Roadmap

Customer Onboarding Survey Template

Long-Form Survey

Customer Onboarding Survey Template

Identify Users Goals and Motivations

Long-Form Survey

Identify Users Goals and Motivations

Improve Trial-to-Subscription Conversion

Long-Form Survey

Improve Trial-to-Subscription Conversion

Identify Website Conversion Barriers

Long-Form Survey

Identify Website Conversion Barriers

Recruit Participants Directly

Long-Form Survey

Recruit Participants Directly

Measure Product Value

Long-Form Survey

Measure Product Value

Evaluate a Product Idea

Long-Form Survey

Evaluate a Product Idea

Measure Customer Effort (CES)

Long-Form Survey

Measure Customer Effort (CES)

In-Product Prompt for Concept Test

Long-Form Survey

In-Product Prompt for Concept Test

Build a Research Panel

Long-Form Survey

Build a Research Panel

Gauge Feature Awareness

Long-Form Survey

Gauge Feature Awareness

Understand Feature Demand

Long-Form Survey

Understand Feature Demand

Validate Visit Goals

Long-Form Survey

Validate Visit Goals

Uncover Areas for Optimization at Scale

Long-Form Survey

Uncover Areas for Optimization at Scale

Measure Net Promoter Score Template

Long-Form Survey

Measure Net Promoter Score Template

Collect Persona Information

Long-Form Survey

Collect Persona Information

Understand Visitor Expectations

Long-Form Survey

Understand Visitor Expectations

Ask Critiquing Questions to Develop Product Sense

Long-Form Survey

Ask Critiquing Questions to Develop Product Sense

Lenny Rachitsky

Lenny’s Newsletter

Identify Painpoints and Resolve User Issues

Long-Form Survey

Identify Painpoints and Resolve User Issues

Experience Research. Reimagined with AI.

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Products

Long-Form Surveys

In-Product Surveys

Features

AI Study Creator

Security Standards

Solutions

BY use case

Measure Experiences

Evaluate Features

Uncover Customer Needs

Influence Product Direction

BY TEAM

Product Management

Customer Experience

Resources

Events & Webinars

Video Tutorials

Session Replay Guide

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