If your product includes a resource center or blog, it’s crucial to know how useful your content is to your readers. This survey template is a great way to capture that insight by asking readers to rate the usefulness of your articles as they are reading them. By collecting real-time feedback from your readers, you can gain valuable insights into the quality of your content and identify areas for improvement.
This survey template asks readers to rate the usefulness of your articles on a scale of 1-5 from "extremely useful" to "not at all useful", giving you a quantifiable way to gauge the value of your content. By analyzing the responses you receive, you can identify which articles are resonating with your readers and which ones need improvement in a scalable way.
Furthermore, the second question in the survey, which asks readers "What would have made this article more useful?", allows you to gather more specific feedback that can help you improve your content. This feedback can be used to give you tactical ideas on how to enhance the quality of your articles and make them more valuable and engaging for your readers.
Anyone who offers long-form content within their product or website can benefit from using this survey template, since understanding users’ perception of your content is critical to determining the ROI of your content strategy. By collecting feedback from your readers, you can gain valuable insights into how to improve your content to capture your target audience’s trust and attention.
For example, let’s say you’re a health-tech company that has a blog all about health and wellness advice. You recently published an article on the benefits of a certain meditation but noticed that it didn’t receive as much traffic as you had hoped. You decide to use this survey template to collect feedback from your readers. A majority of the respondents share that "The article was interesting, but it didn’t provide any practical tips for how to start meditating."
This feedback gives you valuable insight into how to improve your content and make it more useful to your readers. As a result, you decide to write a follow-up article that provides step-by-step instructions for beginners on how to start meditating. This article receives significantly more traffic than the first, and you credit this survey template for providing you with the feedback you needed to make your content more relevant to your audience.
In conclusion, by using this template, you can gather feedback that can help you make informed decisions about how to improve your content and make it more useful and engaging for your target audience.