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Uncover market whitespace with AI-led foundational studies
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Connect user actions to motivations across the lifecycle
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Test designs and prototypes with rapid feedback
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Structure rigorous studies
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Turn results into research reports
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Sprig vs Medallia

Why teams choose Sprig over Medallia:

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Easier to use, self-serve UI

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Industry-leading AI analysis across all study types—Surveys, Feedback, Replays, and Heatmaps

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More advanced audience targeting so you can get hyper-relevant results

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Feature comparison: Sprig vs. Medallia
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Surveys

Surveys

Ask targeted on-site questions to gauge satisfaction

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Advanced survey capabilities

Advanced question types and survey builder

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Surveys AI Analysis

AI summarizes and distills Survey results

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Feedback

Feedback buttons

Collect user feedback with on-site buttons

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Advanced design customization

Customize look and feel with CSS styling

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Feedback AI Analysis

AI summarizes and distills Feedback results

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Replays

Web session replay

Watch real user sessions on websites and web apps

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Mobile session replay

Watch real user sessions in mobile apps

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Replays AI Analysis

AI analyzes and groups replays into themes

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Heatmaps

Heatmaps, clickmaps & scrollmaps

Visualize where users interact and scroll

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Heatmaps AI Analysis

AI analyzes and distills heatmap results

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Platform Capabilities

Quick setup and configuration

Integrate into product in just a few hours

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Easy-to-use interface

Self-serve interface that anyone can easily use

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No-code event configuration

No engineering effort needed to add event tracking

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Product-level AI Themes

AI identifies broader product themes and trends

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AI Insights

AI generates product solutions based on study results

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No browser cookies

Track users without using browser cookies

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Enterprise-grade security, privacy, compliance

SOC 2 reports available, plus more advanced security

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Powering the world’s top companies

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WHAT EX-LEGACY SURVEY TOOL USERS SAY
“Sprig is very easy to use both in terms of UI and in-app guidance. The surveys are quick to stand up, easy to embed, and have lots of functionalities.”
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Ex-Legacy Survey Tool Customer
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IT & Services Company
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1,000+ Employees

A Unified Platform Built for Every Step of the Research Journey

Start with what you need today and expand over time.

Research Core

Run advanced long-form surveys with AI-powered insights. Designed to move fast, ask better questions, and drive confident decisions.

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Long-Form Surveys
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AI Insights
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Digital Experience

Capture in-the-moment feedback with in-product surveys and always-on inputs to optimize flows and reduce churn.

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In-Product Surveys
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Feedback
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Digital Behavior

Replay sessions and visualize user interactions to uncover friction and improve UX across web and mobile.

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Replays
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Heatmaps
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Sprig customers are raving

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I am still mesmerized by how many responses we got to open-ended text questions. It’s incredibly meaningful data for our team.
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Nikunj Kothari
Product Lead
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We get enough responses to have actionable learnings within days. And, the team is freed up to focus on longer-term projects.
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Jewel Seperson
Head of Research
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Sprig helps our Insights and Strategy team have a bigger impact across our organization.
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Rie McGwier
UX Research Lead
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Plans & Pricing

Explore pricing plans to find the one that best fits your business needs.
Explore Pricing

Why choose Sprig versus competitors like Medallia

Medallia vs Sprig (desktop)Medallia vs Sprig (mobile)
Source: G2
launch studies in minutes

Launch studies in minutes

Unlike Medallia, which can require hours of support to deploy a single survey, Sprig enables you to launch in-product studies—Surveys, Replays, and Heatmaps—on your own, in minutes. And to make it even simpler, we have over 75 templates for you to use to create studies in just a few clicks.

Accelerate your user research process

With Sprig’s industry-leading audience targeting, you can trigger surveys at the exact moment you want, to the exact users you want. With this hyper-targeted approach, Sprig customers see average response rates of over 40% — giving them faster, more relevant insights at scale.

Focus on your most important user flows
Sprig AI reveals insights across all studies

Instantly turn feedback into action with AI Analysis

Let Sprig AI do the heavy lifting and continuously analyze your users’ in-product survey and behavioral data to surface the top actionable insights.

Customer support that rolls out the red carpet

Our mission is to help you create products your users truly love. That’s why we’re here to help at every step of the way—from onboarding to study creation to analysis, and everything in between.

4.5 / 5 stars
“Sprig is ridiculously quick in responding to questions and very active in helping troubleshoot issues.”
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Peter L.
5 / 5 stars
“The team at Sprig is super helpful with onboarding / training / strategizing. They really ensure success.”
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Keith L.
5 / 5 stars
"I enjoy the high-touch support team - they are responsive to feedback and always evolving the product."
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Maegan P.
Source: G2 Crowd

See what people are raving about

See the Sprig platform for yourself and start collecting game-changing insights today.

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