Experience Research Summit NYC

Solutions

Experience measurement

Track sentiment and KPIs with AI-driven gap analysis

Concept & prototype testing

Test designs and prototypes with rapid feedback

Journey & behavioral research

Connect user actions to motivations across the lifecycle

Strategic & foundational discovery

Uncover market whitespace with AI-led foundational studies

Agents

Design

Structure rigorous studies

Field

Run adaptive studies at scale.

Synthesize

Turn results into research reports

Deploy

Email, link, and panels

Distribute studies to external audiences

Web apps and websites

Embed studies in web experiences

Mobile apps

Embeds studies in iOS and Android apps

Customers

Community

Events

Join curated gatherings shaping the future of research

Blog

Insights on AI, research, and product experience

Experience Measurement

Measure experience where it happens.

Sprig transforms manual survey workflows with a system powered by research agents, enabling enterprise teams to move from question to defensible insight without compromising rigor.

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Measure the journeys that define your product

Leading teams instrument critical user journeys such as onboarding, activation, collaboration, and renewal. Instead of relying solely on an account-level metric, they measure experience within the flows that shape product perception. This allows teams to identify friction at its source rather than reacting to broad sentiment shifts. Measurement becomes precise and contextual.

Continuous, not episodic

Experience measurement should not live in a quarterly dashboard.Sprig supports always-on programs that trigger based on user behavior, adapt over time, and integrate into product and CRM systems.Teams move from static surveys to a living measurement framework.

Evolve how you measure experience.

Run measurement programs that reflect how your product is actually experienced.

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Solutions

Experience measurement Concept & prototype testing Journey & behavioral research Strategic & foundational discovery

Agents

Design Field Synthesize

Deploy

Email, link, and panels Web apps and websites Mobile app

Community

Events Blog

Company

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