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Test designs and prototypes with rapid feedback
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Sprig vs Hotjar

Why product teams choose Sprig over Hotjar:

  • Industry-leading AI analysis across all study types — Replays, Heatmaps, Surveys, and Feedback
  • Ability to launch studies in your mobile app, not just web
  • More advanced security that meets enterprise-grade standards
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Feature comparison: Sprig vs. Hotjar
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Replays

Web session replay

Watch real user sessions on websites and web apps

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Mobile session replay

Watch real user sessions in mobile apps

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Replay AI Analysis

AI analyzes session replays

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Heatmaps

Heatmaps, click maps & scrollmaps

Visualize where users interact and scroll

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Heatmap AI Analysis

AI analyzes and distills heatmap results

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Surveys

Surveys

Gather feedback and measure user satisfaction

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Mobile app Surveys

Run in-product Surveys in mobile experiences

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Industry-leading survey capabilities

Advanced question types and survey builder

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Surveys AI Analysis

AI summarizes and distills survey results

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Feedback

Feedback buttons

Collect user feedback with on-site buttons

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Feedback AI Analysis

AI summarizes and distills Feedback results

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Platform Capabilities

Product-Level AI Insights

AI identifies broader themes and trends

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AI Recommendations

AI generates product solutions based on study results

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No browser cookies

Track users without using browser cookies

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Enterprise-grade security, privacy, compliance

SOC 2 reports available and more advanced security

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Trusted by leading research teams

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What ex-Hotjar users say
“Compared to Hotjar, the Sprig platform is very easy to use and their AI saves us a ton of time analyzing survey and replay data...Sprig targeting and customization capabilities are also more advanced.”
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Ex Hotjar User
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Computer Software
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51-1,000 Employees

Our customers are raving

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Sprig makes it easy to obtain timely, relevant responses. We've gained invaluable insights to guide our development process.
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Lillian Zuo
Director of Product
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Sprig is truly magical! I had a question, and we were able to put together a survey and get insights within a day.
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Elynn Lee
Product Manager
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We get enough responses to have actionable learnings within days. And, the team is freed up to focus on longer-term projects.
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Jewel Seperson
Head of User Research

Plans & Pricing

Explore pricing plans to find the one that best fits your business needs.
Explore pricing

Why choose Sprig versus competitors like Hotjar?

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Build a user-centric mobile app experience

While Hotjar does not support mobile studies, Sprig enables you to seamlessly launch all study types—Replays, Heatmaps, Surveys, and Feedback—across your iOS, Android, and React Native mobile apps.

Design studies that feel like a part of your product

Sprig is built with your end users in mind. With advanced customization and white-labeling, you can launch studies that feel native to your product.

Design studies that feel like a part of your product
launch studies in minutes

Launch studies in minutes

Our customers said it best—launching a study in Sprig is “ridiculously easy!” And to make it even simpler, we have a library of 75+ expert-made templates that you can use to create Replays, Surveys, and more in just a few clicks.

"I launched 5 studies in 1 hour! Ridiculously easy!"
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- Keith L.

Source: G2 Crowd

Ask the right people, at the right time

With Sprig’s industry-leading audience targeting, you can trigger studies at the exact moment you want, to the exact users you want. So whether you’re running a Replay, Heatmap, Survey, or Feedback study, you can quickly get the insights you need.

Focus on your most important user flows
Stay safe with enterprise-grade security

Stay safe with enterprise-grade security

Unlike Hotjar, who uses cookies to track user data, Sprig uses local storage. We do not automatically collect any of your users’ data. Instead, we rely only on the Events and User Attributes that you explicitly choose to send into Sprig.

Customer support that rolls out the red carpet

Our mission is to help you create products your users truly love. That’s why we’re here to help at every step of the way—from onboarding to study creation to analysis, and everything in between.

4.5 / 5 stars
“Sprig is ridiculously quick in responding to questions and very active in helping troubleshoot issues.”
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Peter L.
5 / 5 stars
“The team at Sprig is super helpful with onboarding / training / strategizing. They really ensure success.”
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Keith L.
5 / 5 stars
"I enjoy the high-touch support team - they are responsive to feedback and always evolving the product."
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Maegan P.
Source: G2 Crowd

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Research moves differently here.

 Sprig combines research craft with agents that handle the operational layer, so your team can focus on interpretation, strategy, and impact.
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