In-Product Surveys

Capture in-context insights, right where experiences happen

Launch surveys on web & mobile

Launch in-product surveys on websites and native mobile apps to capture feedback during real product use.

Target the right moments

Trigger in-product surveys to specific users based on who they are and what actions they take in your product.

Design rigorous surveys with speed and flexibility

Accelerate survey design with AI

Quickly draft surveys with AI assistance, then refine them to fit your research goals and ensure methodological rigor.

Customize for advanced research needs

Use open text, multiple choice, rating scales, and matrix questions, plus skip logic and multi-language support for global studies.

Unlock feedback themes in minutes, not weeks

Rapidly learn with AI

AI clusters open-text responses and survey data into clear themes and patterns, helping you move from raw data to findings in real time.

Link responses to behavior

Pair survey responses with session replays to see the exact experiences that shaped user sentiment and uncover root causes.

How to launch in-context surveys

Easily install Sprig into your app

Embed Sprig into your web or mobile product with a simple one-time installation via Segment, Google Tag Manager, and more.

Create a survey in a few clicks

Use Sprig’s expert-made Template Gallery or AI Study Creator to build a custom survey with open text, multiple choice, matrix, and rating scale questions.

Add targeting to specific in-product users

Use your existing product data to specify which and when users should see your survey in your product, plus add multi-language delivery.

See insights in real time

Expect survey response rates of over 30% by making it easy for users to share their sentiment as they experience your product. Then, review the results right in Sprig.

AI accelerates synthesis, so you can focus on impact

Sprig AI clusters open-text survey responses into clear themes and patterns, reducing manual analysis.

Frequently asked questions

Do Sprig's in-product surveys require engineering support to launch or update?

No. Sprig’s no-code survey builder empowers researchers to launch and update in-product surveys without relying on developers. Once the SDK is installed, you can manage surveys independently, saving time and accelerating research cycles.

How does Sprig support targeting specific user segments for in-product surveys?

Sprig offers powerful targeting based on user attributes, behaviors, and events, without needing a developer to hard-code logic. You can survey users based on who they are, what they’ve done, or where they are in the product journey.

Will in-product surveys negatively affect the user experience?

Sprig was purpose-built for thoughtful, non-intrusive survey delivery. You control when and where surveys appear using precise targeting rules to ensure they are timely, relevant, and respectful of the customer experience.

How does Sprig compare to tools like Qualtrics for intercept surveys?

Sprig offers a faster setup experience, doesn’t require engineering involvement after initial SDK install, and makes it easier to act on results. Many teams move to Sprig from Qualtrics to reduce developer dependency and improve ease of use.

Can Sprig run in-product surveys on mobile devices?

Yes. Sprig’s in-product surveys support both desktop, mobile web, and native mobile app experiences.