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Introducing Sprig Long-Form Surveys: The Fastest Way to Run Strategic, Scalable Research
Product News

Introducing Sprig Long-Form Surveys: The Fastest Way to Run Strategic, Scalable Research

Written by Ryan Glasgow | Jul 08, 2025

July 8, 2025

Introducing Sprig Long-Form Surveys: The Fastest Way to Run Strategic, Scalable Research

Last month, we introduced the new Sprig: a unified experience research platform built for modern teams that need to move quickly, influence product decisions, and scale their impact across their organization.

We heard the same pain points from hundreds of research leaders: legacy survey tools are too slow, too fragmented, and too disconnected from the workflows that actually drive decisions.

Researchers want to spend less time configuring surveys and analyzing open-text responses, and more time influencing strategy, aligning stakeholders, and shaping product direction. Sprig is designed to meet that moment.

Today, we’re launching the next major product for our platform: Sprig Long-Form Surveys.

Built for Speed, Designed for Depth

Research teams are being asked to do more than ever with tighter timelines, leaner resources, and growing demand to deliver insights that shape decisions in real-time.

But traditional survey tools weren’t built for that pace. They require scripting, complex logic flows, and manual analysis that slows teams down. 

Sprig Long-Form Surveys remove that friction. You can launch sophisticated, enterprise-grade studies in minutes using an intuitive builder and built-in AI. The result is faster, smarter insights without compromising rigor. 

Whether you’re validating a new concept, tracking UX health over time, or scaling foundational research across teams, Sprig gives you the speed, flexibility, and depth to drive strategic decisions.

What’s in the Private Beta

The beta includes everything you need to run high-impact studies today: 

  • Intuitive survey builder: Design and launch studies in minutes with integrated AI to accelerate survey development.
  • Robust logic and question types: Advanced skip logic, randomization, and robust question types such as matrix questions. 
  • Prototype and concept testing: Test designs from tools like Figma on the same platform you use to capture feedback and behavior.
  • AI-powered analysis: Sprig AI automatically summarizes open-text responses, identifies key themes, and surfaces actionable insights.
  • Custom branding and theming: Match your visual identity for a consistent, trusted experience.
  • Multi-language support: Reach global audiences with built-in localization.

What’s Coming Next

We’re rapidly expanding functionality to meet the needs of complex research programs. Over the next few months will be adding:

  • Advanced question types: MaxDiff, rank order, image upload, and more.
  • AI-powered dynamic surveys: Personalize surveys for each respondent with dynamic questions based on user attributes, past survey responses, and user behavior.
  • Deeper personalization: Use product usage and customer data to target the right questions to the right users.
  • Variable and response piping: Deliver adaptable survey flows that are customized to each respondent.

A Modern Alternative to Legacy Tools

Sprig Long-Form Surveys were purpose-built to replace platforms like Qualtrics, Medallia, and SurveyMonkey without the complexity, setup time, or disconnected analysis.

By combining survey creation, targeting, and AI-powered analysis into a single, connected platform, Sprig enables teams to move faster and make smarter decisions, all while reducing manual effort.

Get Early Access

We’re now inviting teams into the private beta, with three months of free access included. 

If you’re currently using a legacy survey tool, we encourage you to run your next study in Sprig. Compare setup, data quality, and time to insight. We’re confident you’ll see the difference. 

Request private beta access, and we’ll set you up with onboarding, hands-on support, and everything you need to launch your first study. 

See why the future of research is faster, smarter, and more connected with Sprig. 

Get Early Access to Long-Form Surveys

Join the private beta and get three months free. Our team will support you through onboarding and your first study, so you can evaluate Sprig against your current survey platform.

Request Private Beta Access

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Written by

Ryan Glasgow

Product guy. Early team member at Weebly (acquired by Square) & Vurb (acquired by Snapchat); UCSD alum. I founded Sprig to help others build the best products possible.

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