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Announcing Sprig Always-On Replays: Continuous Insights into User Behavior
Product News

Announcing Sprig Always-On Replays: Continuous Insights into User Behavior

Written by | Feb 27, 2025

February 27, 2025

Announcing Sprig Always-On Replays: Continuous Insights into User Behavior

At Sprig, we’re always looking for ways to empower product and research teams to understand and improve user experiences with actionable insights. That’s why we’re thrilled to announce Always-On Replays, a new application of our session replay technology designed to provide continuous, real-time insights into user behavior across your web and mobile products.

Powered by Sprig AI, Always-On Replays doesn’t just continuously recreate user sessions—it also intelligently surfaces actionable insights, behavioral patterns, and usability pain points from this data in real time. Always-On Replays ensures teams can recreate and analyze user interactions at scale, providing a continuous stream of insights for more proactive and informed decision-making.

Why Always-On Replays?

Since its launch over a year ago, Sprig Replays has provided teams with the ability to recreate specific, targeted sessions to gain deep insights into particular user journeys. Always-On Replays builds on this foundation by offering a continuous, real-time view of user behavior, ensuring that teams can learn from their entire product experience with this AI-driven feedback loop.

Always-On Replays enable teams to passively identify and address hidden issues across their product, while still providing the flexibility to zoom into specific user journeys for deeper insights.

Key Features

Always-On Replays continuously reconstructs how a user experiences your product, so you can surface and solve user pain points. Here are the features that make it all possible:

  • Automatic session recreation – Always-On Replays works in the background, ensuring you never miss critical user interactions and have a comprehensive view of user behavior across your web, iOS, and Android products. Request access to start using this feature today before it’s available to everyone.
  • AI-powered insights – Integrated with Sprig AI, Always-On Replays transforms endless raw session data into meaningful insights, automatically detecting trends, pinpointing friction points, and offering actionable insights to optimize the user experience.
  • Enhanced filtering and segmentation – Always-On Replays allows you to easily group session clips by product surface areas, user segments, or specific interaction types to quickly pinpoint key friction points. Sprig AI also automatically categorizes session data, highlighting where users struggle the most.

Looking Ahead

Always-On Replays is rolling out in beta this week and will be available to all Sprig customers over the next few months. We’re excited to bring continuous, AI-powered insights to product teams looking to effortlessly optimize user experiences. If you want to experience Always-On Replays firsthand, request access to our beta program today and be among the first to leverage it!

Sprig Always-On Replays

Get early access to automatic session capture with Always-On Replays before it’s available to everyone.

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Announcing Sprig Always-On Replays: Continuous Insights into User Behavior

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