If you work in software, having a deep understanding of your visitors’ needs and concerns is crucial for improving user acquisition and retention. Using surveys gives you valuable insights into what’s holding potential users back from signing up.
Understanding signup barriers surfaces a range of product and messaging issues and helps product teams focus their work on those specific problems. For example, when you review responses to your survey and a significant number of respondents say that pricing is a concern, you can explore your competitors’ pricing strategies and test new ways to differentiate for budget-conscious users. Digital products need to stay ahead of the curve by constantly improving their product and keeping conversion rates strong.
For instance, let’s say you are the product manager for a SaaS company that offers project management software. After launching a new feature, you notice a drop in conversion rates. By implementing this survey, you discover that visitors find the new feature confusing and don’t see the value in it. Armed with this information, you can launch an education campaign for new and existing users. By identifying barriers to onboarding and surfacing product and messaging issues, you can find opportunities to convert more users and improve your product.