Insights Gathered:
Asynchronous usability tests are the best way to develop empathy for people using your product. Collecting these insights shouldn’t take you hours each week and it isn’t something you can outsource to your research team. You need to observe the subtle social and emotional cues that your users give you as they use your product. Observe their facial expressions as they try various aspects of your product, look for moments of confusion or excitement and then ask open ended questions to ask why they feel that way.
Actions:
Use these insights to come up with experiment ideas for removing friction and increasing retention.
