Insights Gathered:
We used this template to dig deeper into why our free plan users weren’t upgrading their accounts. We provided users with 5 options to choose from and gave them the opportunity to provide more context with open-text response options. What became shockingly clear was that our users didn’t understand the power of integrating Sprig into their product.
Actions:
We shared the Sprig insights with our team and got to work designing a new solution.