Insights Gathered:
As the macroeconomic environment evolved, the Sprig team noticed a drop-off in our conversion flow through our product analytics. Naturally, we set off to Sprig to dig deeper and understand what was driving this new trend in user behavior.
Luckily, we run continuous “always on” In-Product Surveys on key conversion pages on Sprig.com. For this scenario, we dug into the user insights of our main conversion point, our Plans and Pricing page. This survey is targeted at multiple-time visitors of this page and asks them what, if anything, is stopping them from moving forward with buying Sprig.
Actions:
After reviewing the survey results associated with the time period in which the conversion drop-off emerged, the driving force was clear. Sprig's automated AI analysis identified pricing as visitors’ main reason for not signing up for Sprig. These insights led us to explore the idea of offering a new pared-down plan with a lower barrier to entry targeted at smaller teams, which we explored in our next template.