AI-native. Personalized. Built for modern research teams.
What if every survey you sent was tailored to each individual? With Sprig Long-Form Surveys, that future is here.
Today marks a major milestone for Sprig: the public launch of Long-Form Surveys. This release isn’t just another feature. It’s a rethinking of how research gets done across organizations. For the first time, research teams can design and launch sophisticated studies in minutes, personalize every interaction at scale, and analyze results instantly using AI.
Why legacy tools are holding research back
We’ve spent the last year talking to hundreds of research leaders. The same frustrations come up again and again. Legacy platforms like Qualtrics, Medallia, and SurveyMonkey were built for a different era. They’re slow to deploy, deliver generic survey experiences that result in low response rates, and produce data that is tedious to analyze and turn into actionable insights.
They were designed for a world that relied on scripting, brittle logic flows, and hours of manual analysis. Researchers are stuck operating tools instead of shaping strategy. Meanwhile, executives want faster insights, stakeholders grow impatient, and teams miss the window to influence key decisions.
At the same time, the bar is rising. Research teams are being asked to do more with fewer resources. The old model of legacy software stacked on top of manual effort just doesn’t work anymore.
Smarter surveys: Conversational, personalized, and with Dynamic AI Questions
It starts with the AI Survey Builder. Upload your research plan and Sprig instantly generates a complete, high-quality survey tailored to your goals. What used to take hours now takes seconds.
From there, the experience feels modern and intuitive. Surveys are delivered in a conversational, chat-based UI that guides respondents through a natural flow. The format reduces fatigue and improves completion rates.
Each survey is personalized in real time using customer attributes and behavioral data. Questions adapt to the individual, making every response more relevant and insightful.
When you need to go deeper, you can add our new AI-powered follow-up question. It dynamically probes based on previous responses, surfacing richer context and nuance. Just like a skilled researcher would in a live interview. You decide when and where to use it.
The result is a faster, smarter, and more human way to collect insights. AI works alongside you, not in place of you.
Built for sophisticated, foundational research
We didn’t stop at speed. Sprig Long-Form Surveys are fully equipped for the needs of global research teams:
- Support for MaxDiff, rank order, matrix questions, and skip logic
- Page, question, and response randomization
- Translation support for international studies
- Custom branding and theming for consistent, trusted experiences
Teams no longer have to choose between speed and depth. Sprig delivers both.
Higher response rates. Better data. Faster decisions.
Teams using Long-Form Surveys are seeing clear gains:
- Higher response rates from better design and personalized flows
- Better data quality from questions that adapt to each respondent
- Faster insights with AI replacing weeks of manual analysis
Research now keeps pace with product development. Teams can validate concepts faster, monitor UX health across markets, and bring the customer’s voice into key decisions in real-time.
The future of research is here
Sprig Long-Form Surveys were built to replace outdated tools. With AI powering the entire workflow, teams can create, target, and analyze surveys faster and with far less manual effort.
Sprig also reflects how today’s teams operate. It’s fast, design-forward, and built for cross-functional collaboration. When researchers move faster, the entire product team moves with them.
Now available
Today, Sprig Long-Form Surveys exit the private beta and are now available to all customers. Legacy platforms are too slow and too generic. It’s time for a faster, smarter way to do research. Let us show you how.
Schedule Your Long-Form Surveys Demo
The future of research is smarter, faster, and more personalized. It starts now.
