Improving conversion rates is a primary KPI for every product, and understanding user behavior is key to achieving this goal. By analyzing user interactions and behaviors using this Replay template, you can identify barriers that prevent users from completing desired actions, such as making a purchase or signing up for an account.
Armed with these insights, you can make data-driven optimizations to your website or product, such as optimizing landing pages, simplifying conversion flows, or refining call-to-action buttons. As a result, you can significantly increase your conversion rates, ultimately driving product success.