This brand perception survey is designed to take a deep qualitative look at how people view and relate to your brand. Unlike our brand category awareness survey, which focuses on recognition and recall, this survey explore the emotions, values, and associations people attach to your brand. In it, participants will describe the brand in their own words, select among key traits and associations, and talk about what they believe makes your brand stand out.
This survey will help illuminate the unique associations with your brand, and give you an arsenal of language and testimonials straight from your customers. Sprig’s video response questions give a window into rich qual insights, which can be summarized at scale with Sprig’s AI analysis tools. Use the results of this study to inform your messaging and positioning, enhance your brand identity, and play to your strengths in a competitive landscape.
Combine this study with Sprig’s brand category awareness survey to get a broad context of your brand’s reach, or with our competitive analysis survey to better understand how you compare with other brands in the space.
