Understanding your website visitors’ behavior and motivations is essential to improving your business. One powerful tool for doing so is a survey that asks targeted questions about their intentions and barriers to purchase. The survey can provide valuable insights into the visitor’s likelihood of purchasing, the reasons behind their hesitancy, and the primary purpose of their visit.
This survey is important because it can help you identify where visitors are in their purchase journey and uncover opportunities to motivate conversion.
By asking the first question, "How likely are you to make a purchase today?" you can gauge the visitor’s readiness to convert and whether there are any immediate obstacles preventing them from doing so. The second question, "What, if anything, might be holding you back?" can help you identify specific barriers to conversion, such as high shipping costs, unclear return policies, or a lack of trust in your brand. The third question, "What is your primary purpose for your visit today?" can provide insights into the visitor’s needs and intentions, such as whether they are browsing, researching, or ready to buy.
For example, a company might use this survey to understand why visitors are leaving the site without making a purchase. They may find that visitors are hesitant to buy due to packaging options or high prices. The company can then adjust their website’s design and messaging to address these specific concerns and increase conversions.
Understanding this can help you identify optimizations to improve your conversion rates and customer satisfaction. Any business can benefit from this, but it is particularly useful for businesses that are struggling with low conversion rates, high bounce rates, or cart abandonment.