Competitive analysis is a crucial tool to understand what makes your product unique. Our survey template allows you to gain mixed-methods insights into your own brand as well as any number of competitors, including purchase frequency, emotional association, customer satisfaction, and unique brand perceptions + value propositions. Our randomized page order allows you to ask in-depth about each brand without the risk of order bias, and our matrix questions allow for easily comparable data points across all your competitors.
Your resulting data will give you new insight into why your brand stands out from the competition, helping to shape marketing strategy and guide positioning efforts more effectively. Combine this study with Sprig’s brand category awareness survey to get a broad context of your brand’s reach. Or, use our brand perception survey to get even more detailed insights about your brand’s personality.
