In this concept validation survey, you can test a single concept with your audience. This test is effective if you have an early idea that you want to gut-check before investing more time into development. It’s also great if you have a more fleshed out concept – you can embed a Figma prototype or link to an external URL to show something more fleshed out. Either way, this test will dive deep into the clarity of your design, its appeal, and its impact on your users’ overall impression on your product or service.
This test is designed towards qualitative feedback. The scale questions can be taken as directional information, but the real richness will come from the open-end responses. Because you don’t necessarily need quantitative confidence for early concept directions, your sample size can be as low as 10-30 participants and still achieve helpful directional results.
If you have more than one concept you want to test and compare, you can launch multiple versions of this study and pull the results together in a single dashboard. Or, you can use our monadic concept test survey to see the comparisons within a single study.
