Evaluating A/B test outcomes through Replays provides qualitative insights into how users interact with different feature test variations. This Replay template helps you observe behaviors like hesitation, confusion, or poor navigation, allowing you to complement quantitative metrics with actionable context.
By understanding why one variation outperforms another, you can refine designs and implement features that resonate more effectively with users. This approach ensures that your decisions are data-informed and user-centered, leading to a more engaging product experience.