Insights Gathered:
Chipper cash needed to hone in on the root causes behind poor adoption rates and their in-product survey delivered them the insights they needed from the right users in the time frame they needed it. The data was very clear: 58% of respondents in Uganda were not aware that they launched a new Cryptocurrency feature.
They got to work immediately. Chipper Cash invested in more marketing and social media to grow feature awareness. They also focused on the in-product experience to further educate users on the benefits of the new cryptocurrency feature.
Actions:
While feature awareness was an issue, they also used Sprig’s open text AI analysis to dig into the answers to what was keeping them from trying the new feature. They saw that overall familiarity with investment strategies in cryptocurrency was also low. While they invested in raising awareness they also launched a new crypto education initiative to teach the fundamentals of investing in Bitcoin and Etherum.
