Disorganized workflows, siloed teams, scattered customer feedback, and a lack of clear progress tracking all work to undermine your product roadmap. Additionally, a lack of clear product insights due to limited user feedback and behavior data prevents you from developing clear, confident strategies.
You need a product management tool that tackles all these challenges while valuing customer input and maximizing your time and resources.
We discuss 8 tools that we’ve reviewed by features, offerings, prices, and user ratings to help you choose the best fit for your needs.
- Amplitude
- Confluence
- Sprig
- Appcues
- Stream
- Productboard
- Looker
- FullStory
8 Product management tools for 2025
These 8 product management tools make our list because they use customer feedback to drive your goals and simplify product management. Here’s a quick glance at all of them.
Now let's discuss each one, one by one.
1. Amplitude: Visualize user behavior
Amplitude helps you analyze user behavior for better product decisions.Amplitude is an analytics tool that shows you how your users interact with your product to visualize customer journeys from start to end. It helps you spot bugs and identify critical drop-off moments to optimize your product experience for conversions.
Amplitude differentiates itself with its Product Intelligence features. Whereas many product analytics tools track and report surface-level insights like clicks and pageviews, Amplitude’s Intelligence platforms provide deeper, more targeted behavioral reports. This way, you gain insight into the context and intent behind user decisions, helping you iterate your product based on their root needs and behaviors.
Another major benefit of Amplitude is its segmentation tool. Amplitude can automatically create user groups and personas based on behaviors at key moments. This allows you to zoom in and work with the specific rather than the general to make targeted high-impact changes.
Amplitude’s suite of features is flexible and customizable, which means product teams can tune out nonessential noise and focus on the most important signals for their product.
Key features
- Feature flags: Control the rollout of new features to specific user groups.
- Behavioral cohorts: Segment users for targeted analysis and product decisions based on their behaviors.
- Data management: Team-wide data accessibility and control.
- Collaborative tools: Get shared dashboards and reports for team use.
- Conversion and retention metrics: Monitor KPIs related to user engagement and retention.
- Customer journey tracking: Analyze the customer journey to pinpoint critical interactions and optimize engagement.
- SQL access: Use custom data queries for in-depth analysis.
- Growth engine: Use behavioral data to hypothesize and enhance features.
Pricing details
Amplitude offers a tiered pricing structure.
- Starter: Free plan, includes basic features.
- Plus: From $49/month, enhanced analytics and dashboards.
- Growth: Custom pricing, advanced analytics tools.
- Enterprise: Custom pricing, full feature set for large-scale operations.
2. Confluence: Collaborate remotely
Confluence keeps your team aligned with a shared workspace for collaboration.Confluence by Atlassian, the creator of Jira and Trello, is a web-based collaboration tool that helps remote teams share ideas and track progress on product launches.
Confluence keeps your team members aligned on product and company goals. The shared workspace keeps your company’s information in one place to help you better serve your customers. It saves you time otherwise spent digging through email chains or waiting for a team member in a different time zone to wake up so you can get up-to-date information. The information you need will always be available, which helps every product launch stay on task and on target.
Using a shared, collaborative workspace like Confluence also creates a single source of truth and prevents outdated information or incomplete files from causing issues in your product launch down the line. Plus, shared workspaces prevent knowledge silos: you can make sure that members of all teams have access to relevant files and can contribute their knowledge on every project instantly.
Key features
- Dynamic pages: Create and manage documents with text, images, tables, and other media.
- Whiteboards: Visualize ideas through brainstorming and turn them into actions.
- Databases: Centralize knowledge, sync in real-time, and offer customizable views for collaboration
- Templates: Use best-practice templates to quickly set up projects.
- Loom: Record and embed videos directly into pages and whiteboards.
- Guest and mobile access: Collaborate securely with external partners and get on-the-go access to documents via your mobile app.
- AI Assistance: Summarize content, refine documents, and quickly retrieve relevant information.
Pricing details
Confluence offers four different pricing plans.
- Free plan: Up to 10 users and 2 GB of storage.
- Standard plan: $5.16 per user/month, 250 GB storage.
- Premium plan: $9.73 per user/month, unlimited storage, 24/7 support, 99.9% uptime SLA.
- Enterprise plan: Custom pricing, includes enhanced security features and 99.95% uptime SLA.
3. Sprig: Get insights at key moments
Get real-time customer insights with Sprig to refine your product experience.Sprig is a continuous research platform that uses in-product surveys delivered at key moments to give you insights into customer choices at critical points in their user journey.
Knowing what your customer wants is the key to creating an optimal user experience for them, every time. Sprig takes the guesswork out of product management by allowing you to create in-product surveys triggered at key moments. This way, your customers can provide in-context insight about why they make certain decisions, what’s missing from the experience, etc.
In-product surveys have higher response rates than traditional user surveys, and the data they collect is available faster: product managers can input the code into their app and start collecting responses within a matter of minutes. Plus, with dozens of pre-written survey templates, product teams have immediate access to expert-written survey packages that collect user data to help PMs improve the customer journey, develop better features, etc.
Sprig collects data at critical interaction points using product analytics tools like heatmaps and session replays. From the gathered info, Sprig AI then uncovers patterns and gathers valuable insights with qualitative data analysis. AI Recommendations then spring into action with an actionable list of data-driven solutions to improve your product based on customer feedback.
Key features
- Session replays: Record user sessions for customer behavior analysis and identify drop-off points.
- Heatmaps: Visualize clicks and scrolls for optimal content placement.
- Surveys: Conduct targeted surveys at critical moments.
- Feedback: Gather real-time feedback at scale for key metrics like NPS and CSAT.
- AI Analysis: Decode user behavior and turn data into insights.
- AI Recommendations: Get targeted recommendations to improve issues based specifically on your user pain points.
- Segmentation and targeting: Filter user feedback and data collection by segments using user attributes.
Pricing details
Sprig offers three pricing tiers:
- Free: 50 replay clips, 100 heatmap captures, 25 survey responses.
- Starter: $175/month, 400 replay clips, 1,000 heatmap captures, 200 survey responses.
- Enterprise: Custom pricing and limits, enhanced security, all integrations, custom branding, and dedicated support.
4. Appcues: Get your message across
Appcues makes onboarding and in-app messaging simple and effective.Appcues helps product managers publish beautiful and personalized in-app messages in minutes. This helps you communicate better with your customers than through other channels.
You can create personalized onboarding experiences, targeted in-app messaging, feature announcements, and product tours, all without needing the help of your developers. You can also deliver notices right to client dashboards or build a complete messaging flow.
It’s a great tool to drive feature adoption, add onboarding checklists, help customers solve queries within the app, and, overall, create better user experiences for your customers. Finally, you can track how the messaging resonates with your customers through dashboard analytics and know exactly when to intervene.
Key features
- User Onboarding: Create personalized onboarding experiences.
- Feature Adoption: Share updates, guide users, and boost engagement.
- In-app messaging: Communicate with users directly within the app.
- Insights: Track product events and user behavior with no-code, visual data insights..
- NPS and Surveys: Use NPS prompts or custom surveys to gather insights and improve your product.
- Announcements: Share updates, collect reviews, promote events, and upsell directly in your app.
- Mobile Adoption: Build engaging mobile experiences without coding.
Pricing details
Appcues offers three main pricing plans. Each plan includes a 14-day free trial, which you can use without entering your credit card details.
- Essentials: $249/month for one app; you get up to 2500 MAUs with basic engagement tools.
- Growth: $879/month for one app, includes advanced features like A/B testing.
- Enterprise: Custom pricing for extensive customization and support.
5. Stream: Give your customers a voice
Stream.io adds chat and activity feeds to enhance user engagement.Stream offers enterprise-grade feed and chat APIs: its Feed API helps you build activity feeds in only a few hours, aggregate those feeds, customize feed order, and scale feeds easily.
But the product that’s truly customer-centric is its Chat API for custom messaging apps. It allows you to offer in-app social messaging, add messaging to your live streams, offer live chat support, and create a community for your users without wasting valuable developer time creating your own chat solution.
Building an in-app community centered around your product can help increase engagement. But in-app messaging options need to include all of the features users have come to expect from top messaging apps, with things like link previews, GIFs, and emoticons. Building a messaging app that rivals leaders in the industry is labor-intensive and keeps developers from working on your core product. When you integrate Stream, you give customers options to chat and make sure that your resources stay focused on building, improving, and delivering the best product possible.
Key features
- Chat Messaging: Scalable APIs for real-time chat with threads, reactions, and group messaging.
- Video and Audio: Embed live video and audio streaming within chats.
- Activity Feeds: Build customizable feeds for updates, notifications, and social interactions.
- AI Moderation: Automatically filter and block inappropriate content.
- AI Chatbot Integration: Add AI chatbots for automated responses and better engagement.
Pricing details
Stream offers different pricing plans for its three main services.
Chat Messaging
- Build: Free for 100 MAUs, 25 concurrent connections.
- Start: $399/month for 10K MAUs, advanced features included.
- Elevate: $599/month for 10K MAUs, adds HIPAA and multi-tenancy.
- Enterprise: Custom pricing for larger scale with premium features.
Video & Audio
- Build: Free with 333K participant minutes.
- Pay-As-You-Go: $0.30 per 1K participant minutes.
- Enterprise: Custom pricing, starting at 1M participant minutes.
Activity Feeds
- Startup: $59/month for 5M updates.
- Standard: $269/month for 9M updates, ranked feeds.
- Premium: $899/month for 25M updates.
- Enterprise: Custom pricing for massive scale and premium features.
6. Productboard: Let the customer lead the way
Productboard turns feedback into priorities and clear roadmaps.Productboard is a product management system that helps you gather customer feedback from many different sources, including emails, surveys, and chatbots, and consolidate it into a single repository.
Product managers can then sift through the data for insights about what customers are saying, identify trends in feedback, and use those insights to create a list of feature priorities. That priority list can help build a roadmap for your product that’s directly drawn from what the customer wants. Then, share it with your team to keep everyone on the same page.
You can also engage your customer community through Productboard’s public portal and use direct feedback to validate feature ideas and make announcements about your product. The permissions levels allow you to selectively share roadmaps and customer feedback, which help raise awareness throughout the company on specific feature issues or recurring customer requests.
Key features
- Product Roadmaps: Plan and share your product timeline with your team.
- Customer Insights: Gather and organize feedback from users in one place.
- Data-Driven Prioritization: Decide what to build next based on data and impact.
- Strategic Product Planning: Make sure product plans match business goals.
- Cross-Team Collaboration: Make teamwork easy and smooth.
- Go-to-Market Alignment: Sync product launches with marketing and sales efforts.
- Productboard Pulse: Use AI to centralize, analyze, and categorize customer feedback for actionable insights.
Pricing details
Productboard offers the following pricing plans:
- Starter: Free plan with limited features.
- Essentials: $25 per maker/month, roadmaps, basic prioritization tools, and feedback management.
- Pro: $75 per maker/month, advanced prioritization, integrations, and customizable workflows.
- Enterprise: Custom pricing suitable for companies that want to scale.
7. Looker: Connect to the cloud
Looker helps you analyze and share product data for customer-centric decisions.Now part of Google Cloud, Looker is an enterprise business intelligence platform with robust data analytics. It’s a great tool to connect and visualize data across several sources, including Google Cloud, Azure, and AWS, and connects to several databases to generate powerful data modeling that your entire company can access.
It’s a bit more technical than some of the other tools on our list and might be harder to use for employees who have no experience or background in data analytics. You need advanced JavaScript knowledge to create a custom dashboard, and users have flagged problems with lag when analyzing bigger data sets. Since it’s now part of the Google Cloud solution, it's a good option if you're already using Cloud services. It's also a good way to give your entire company access to the data they need to provide a top-notch customer experience.
Key features
- Custom data experiences: Create dashboards and apps with embedded analytics.
- Semantic modeling: See consistent, trusted data across teams.
- Gemini/AI analytics: Use AI for visualizations, data models, and reports.
- Integrations: Connect to 800+ data sources, including BigQuery.
- Data monetization: Turn data into revenue with tailored products and secure analytics.
Pricing details
Looker customizes pricing based on platform usage, user licensing, and organizational needs.
8. FullStory: Get the whole picture
FullStory provides session insights to optimize user experiences. FullStory is a digital analytics tool that shows you user behavior within your product. It tracks clicks and mouse movement, finds bugs and errors quickly, and analyzes your conversion metrics. You can also watch session replays to see how your customers interact with your site or app.
Together, these features allow you to constantly monitor your website’s and app’s performance and keep it continually optimized for your users.
FullStory also collects data to automatically uncover issues that prevent users from converting and measures which issues have the most impact, making it easier to prioritize the improvements that matter most. Plus, FullStory is also great for collaboration: it integrates with tools like Jira and Slack, so you can work as a team to fix issues and prioritize important solutions.
Key features
- Session replay: Capture user sessions to identify issues and bugs.
- Heatmaps: See where users click, move, and scroll to analyze engagement.
- Use journey tracking: Track user paths to identify drop-offs and optimize conversions.
- Event tracking: Monitor user actions to know what drives engagement.
- Error tracking: Detect and diagnose user errors for quicker resolution.
Pricing details
Fullstory offers three custom pricing plans ranging from essential product analytics to multiorganization management. There is also a free plan, which, compared to FullStory alternatives, is quite generous and lets you fully explore its capabilities.
Why the right product management tool matters
The right product management tool gives you the why behind user actions, highlights key issues, and automates essential processes.
This helps you:
- Align strategy with execution
- Keep all depts. on the same page
- Collect and prioritize user input
- Give clear visibility into progress
- Organize your workflow
- Improve team collaboration
Though every organization has different priorities at different stages of its lifecycle, automated studies and analysis are a must for optimizing these benefits across any company.
To make sure you choose the right tool for your operations, focus on the metrics that matter most to your current goals and bottom line.
For startups, this may mean choosing tools that support speed, flexibility, and feedback. For scaling companies, think advanced analytics and integrations with other platforms. For enterprises, you need alignment across departments, robust security, role-based access, and multi-organization support.
The right tool isn’t just a collection of features—it should save you time and facilitate customer-centered strategies.