If your company’s products struggle to connect with or engage your customers, it’s essential to understand precisely where the miscue is and correct it.
Considering your customers are the ones who get their hands dirty with your product, they can be the most valuable source of feedback and information. To ensure you can capture this information, choosing the right product feedback tool is crucial as you continue to innovate and improve your product.
Product feedback tools offer valuable insights into your users’ experiences, empowering your team members to make data-driven product decisions that can be game-changers for your company. The right feedback tool can transform product development for teams, allowing you to improve features based on feedback and eliminate costly user churn while driving up product adoption.
Once you select and onboard a product feedback tool, you can
- Build a better user experience for customers
- Improve product road mapping and prioritization
- Identify bugs and issues before they impact customers
- Get actionable insights into what users want and think
This guide identifies the top product feedback tools to help you select the right tool for your team.
What are product feedback tools?
Product feedback tools (also called user feedback tools, customer feedback tools, or product feedback software) help you collect user opinions is the opinions users express regarding their experiences and customer satisfaction (CSAT) levels with your product. You and your stakeholders can collect this feedback through several means, including in-app feedback, digital surveys, user interviews, customer support tickets, one-on-one calls, reviews, social media, and more.
Organizations typically gather feedback at each stage throughout the product development process, starting from the initial concept.
This feedback ensures alignment with strategic, business, and customer success. Even after your product launch, you should continue to capture feedback to ensure it meets and fulfills customer needs.
A breakdown of the 7 best product feedback tools on the market
Here’s a quick look at Sprig alongside some of the most popular product feedback tools:
Platform |
Main Features |
Sprig |
|
Hotjar |
|
Typeform |
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Multi-use longform surveys
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Link delivery
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Integration with various third-party tools
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Data analysis and reporting
|
Chisel Labs |
|
Zonka |
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In-person feedback collection
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Kiosk surveys on mobile and tablets
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Integrates with Salesforce
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NPS, CSAT, and CES
|
Pendo |
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Product usage analytics
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In-app messaging and guides
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NPS surveys and feedback collection
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Feature adoption tracking
|
Canny |
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Public feedback boards
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Voting system for feature requests
-
Roadmap planning and sharing
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Integration with project management tools
|
1. Sprig (yours truly)
Results page of a Survey study in Sprig, including the AI-generated summary of all of the open-text survey responses.Sprig is an all-in-one product experience platform that empowers teams to optimize product adoption, retention, and customer satisfaction at scale.
Sprig works to go beyond traditional product feedback to provide insight into why your customers take specific actions by combining the power of in-product surveys, session replays, and heatmaps with AI analysis.
With in-product surveys, product teams can directly ask users what they think about specific parts of the product to improve the feedback loop and use the results to solve issues like churn or low feature adoption. With session replays and heatmaps, product teams can also get a front-row seat to visualize user interactions at key moments within the product.
Sprig AI then summarizes all of the user feedback and behavior results in real-time to instantly identify product issues and optimizations.
Use Cases
Sprig is ideal for product managers and UX researchers who want to quickly gather contextual user feedback at specific points in their product journey. It's beneficial for companies looking to validate new features, identify feature requests and customer pain points, understand user behavior, and improve overall product experience.
Key Features
- In-Product Surveys: Sprig’s in-product survey capabilities and advanced targeting enable you to trigger Surveys based on specific user actions already tracked in your product.
- Evergreen Feedback Widget: With Sprig's feedback platform, you can launch ever-present feedback widgets across your product or website to continuously collect customer feedback.
- Sprig AI Analysis: With Sprig’s GPT-Powered AI Analysis, you can turn user Survey responses into actionable insights and results with Sprig’s recently released Product Insights Feed also centralizes all of the most relevant and interesting insights from across all of your Sprig studies into a single, easy-to-navigate feed.
- Sprig Replays: Record short, insightful clips of a user’s screen to understand precisely what they see and do in your product. Unlike other tools, Sprig empowers you to pair Replays with In-Product Surveys to connect users' sessions and sentiments.
- Heatmaps: Capture a visual representation of your users’ in-product interactions to understand product behavior at scale.
Why you’ll love using Sprig
Leading product managers build best-in-class products by employing user feedback beyond basic sentiment analysis via NPS and CSAT. They want to know exactly what users think about specific areas of their product to deliver the best possible experience.
We picked Sprig (and we might be biased) because it is the only product on the market that enables you to capture hyper-targeted customer feedback and delivers the why behind user actions.
2. Hotjar
Example of a Hotjar scrollmap (left) and heatmap (right) analyzing website visitors' interactions on the Hotjar homepage.Hotjar is a feedback platform that provides insights into how users interact with your website or product. Hotjar features various tools that let you see what your customers see and capture their feedback.
Hotjar’s primary focus is understanding people’s interaction with a website using heatmaps and session replays, and this tool is still the standout choice for marketers looking to conduct website analysis. Compared to its competitors (such as Crazy Egg), it is more accessible with the free plan option and is consistently rated well on sites like G2.
Use Cases
Hotjar can help you understand and identify usability issues, improve conversion rates, and better understand your website visitors' behavior.
Key Product Features
Hotjar features a combination of heatmaps, session recording tools, and surveys that help you connect with your users, understand their actions, and integrate the customer's voice into your decision-making process.
Hotjar's heatmaps and session recording tools delve into user behavior, providing context to qualitative feedback. These tools assist in uncovering the reasons behind customer comments and interactions.
What is the difference between Sprig and Hotjar? Check out our guide: https://sprig.com/sprig-vs-hotjar.
3. Typeform
Example of a product feedback survey in Typeform.Typeform features surveys and forms that are easy to use and customize. Its focus on customizable designs allows you to tailor your feedback form to your audience and get more responses.
Use Cases
Typeform provides intuitive and user-friendly feedback tools to a no-code audience. Product teams also say there are many ways to customize the forms, ensuring people fill out your forms.
Key Product Features
Typeform helps you create engaging and interactive forms and surveys. Their platform offers customizable templates for various survey types.
Additionally, the Typeform platform integrates with some of the most popular tools, such as Slack, Airtable, and Google Sheets, and features live tracking to get the most timely data on your users.
4. Chisel Labs
The User Surveys screen in the Chisel Labs app lets users create surveys and send them out to their customers for feedback.Chisel Labs offers product management software, including tools for customer feedback, team alignment, and roadmap management. It combines feedback tools with road mapping tools to provide product managers with a fairly comprehensive tool.
Use Cases
Chisel can benefit companies looking to improve or streamline their product management or improve collaboration.
Key Product Features
Their product feedback tool features an “Idea Box” to help capture, curate, organize, and prioritize your ideas. According to the website, an idea can be customer feedback, a feature, or a product enhancement.
Their road mapping platform offers a “Treeview” to help teams break down their product into components (epics) and features (stories). You can also organize product and development features into the "Kanban" view for agile development.
Chisel Labs also has a survey tool for conducting pre-launch user needs assessment surveys and post-launch usability feedback surveys.
5. Zonka
Zonka can help turn your shop's Android or iOS devices into powerful offline feedback terminals to collect customer feedback.Zonka Feedback is an omni-channel feedback collection and analysis system best fit for retail businesses looking to collect in-person feedback from customers on mobile devices and at kiosks. It simplifies gathering and understanding feedback from customers, visitors, users, and other target audiences.
Use Cases
Zonka can be effective for better understanding your in-person customer experience, obtaining valuable visitor feedback, and market research.
Key Product Features
Zonka’s key features include software for collecting feedback through customized forms on mobile devices. Like the other tools on our list, the surveys can be customized and deployed across various channels, including mobile devices, kiosks, emails, and websites.
6. Pendo
The Feedback Views page in Pendo lists all the saved custom views created based on filters and columns that you apply to the table of customer feedback.Pendo is a product experience platform designed to improve in-app or software experiences. Their product feedback software helps you to collect product feedback and understand how to improve your customers’ experience.
Use Cases
Pendo is a valuable tool for better understanding your customers’ experience and providing in-app assistance or support. It can provide detailed product usage analytics, allowing teams to track feature adoption and user engagement.
Key Product Features
Some of Pendo’s key features include customer feedback analytics, pop-up guides in-app, and user behavior visualization. The platform also provides powerful in-app messaging and guided walkthrough tools to improve user experience.
7. Canny
The Customer Requests screen in Canny helps you organize what features customers are asking for based on priority.Canny is a tools that helps you collect, organize, and utilize feedback and feature requests to improve your product.
Use Cases
Canny can be useful for companies looking to better connect with their users. Its feature request management, feedback tools, and public roadmap can help your stakeholders align with customers to improve the user experience.
Key Product Features
Canny’s features are helpful for the streamlining and automation of feedback collection and management processes. Canny emperors you to collect and analyze product feedback, and their voting system can ensure you understand the voice of the customer.
Conclusion
Choosing the right product feedback tool is crucial for improving user experience and driving product growth. By leveraging these user testing tools in 2025, you can gain valuable insights, make data-driven decisions, and stay ahead of the competition.
Remember, the best tool for your team depends on your specific needs, budget, and product goals. We recommend using free trials to find the perfect fit for your organization.
Why Sprig
Practical product feedback tools must collect customer data from every step of the journey to help you identify potential shortcomings.
Not only is it important to get feedback at each stage of product development, but it’s also crucial to get feedback at the different stages of user interaction with the product. For example, you’ll want to know what users think about the onboarding process and what they think about the entire product.
Sprig works to go beyond traditional product feedback to provide insight into why your customers take certain actions by combining the power of in-product surveys, questionnaires, session replays, and heatmaps with AI analysis.
Book a demo today to discover the Sprig difference and take your product feedback to new heights.
Frequently asked questions about product feedback tools
What’s the best feedback tool?
The best product feedback tool depends on your business's unique needs, When selecting product feedback software, you should consider a platform with user-friendly interfaces, affordable pricing tiers, and robust feature sets that can scale with your business. Some features to look for include in-product surveys, user behavior analysis, heatmaps, and AI analysis.
How do you track product feedback?
To track your product feedback effectively, you must implement a robust strategy using your dedicated product feedback tool across your site and mobile app. Obtain and analyze feedback consistently. After collecting and analyzing feedback, create a feedback loop to keep users informed about how their input influences product development.
What’s the best free tool to collect product feedback?
Popular product feedback tools like Sprig offer multiple pricing levels, including a free plan. Sprig’s Free version is ideal for individuals getting started with capturing quick and easy user insights. With the free version, you’ll receive one in-product study, 5K MTUs, 1 Link Survey, and unlimited account seats each month.