Rather than allowing poor user experiences to cause dissatisfaction and increased churn rates, you can use session replays to record specific clips of your users’ web and mobile interactions. This enables you to troubleshoot, fix bugs, and enhance your platform's performance.
But gaining crucial granular insights is time-consuming, and you need confidence in the data to turn it into strategic product decisions that make a difference.
Therefore, you need session replay software that enables strong and fast product decision-making—so you can:
- Make a strong case as you justify your thinking to key stakeholders,
- Save time and resources as you manage your schedule, and
- Boost the product metrics you’re judged on.
Use this article to explore the seven top-rated session replay software in 2025, unpacking key features, unique selling points, and pricing, so you can choose the tool that makes the most sense for your team’s size, resources, and goals.
We look at:
- Sprig
- Hotjar
- Crazy Egg
- Fullstory
- Pendo
- Qualtrics
- Lucky Orange
Then we answer three essential questions: What is a session replay, how does the software work, and what features should you look for?
7 session replay tools to understand user behavior
Let’s explore your software options so you can make the right decision for your team.
Sprig
View a users' Replay alongside their Survey response to get a holistic view of your customers’ sentiment and the actions they took at that exact moment.Sprig is an all-in-one product experience platform that helps you understand overall user behavior at scale while also allowing you to pinpoint and fix common sticking points for visitors.
Replays, Heatmaps, Surveys, and Feedback tools help you gather hundreds of actionable insights fast and capture real-time qualitative feedback from users, while AI tools automate and organize product insights for you.
Key features
- Replays, which allows you to view live recordings of visitor sessions but also blurs out sensitive information
- Heatmaps, which allows you to track and aggregate user interactions
- Surveys, which allows you to weave strategically placed customer feedback forms and pop-ups throughout your website or app
What’s unique about Sprig?
Sprig helps you create more customer-centric product operations strategies with its easy-to-use blend of heatmap, session replay, survey tools to gain a richer understanding of customer behavior across your website or mobile applications.
What makes it especially outstanding, though? Its AI Analysis tool, which uses machine learning to identify key themes and trends among your customer data and organizes them all for you in the AI Insights dashboard.
What customers are saying
The eight-strong product team at GoFormz uses Sprig’s session replays to target key audiences for product launches and capture their behavior across the website and app.
“We’ve used Sprig Replays for a lot of product releases, instead of doing an A/B test,” said Greg Brice, Senior Product Manager.
“Being able to watch users doing the same inaccurate task over and over again enables us to fully understand what’s wrong with the experience and how to improve it.”
Sprig pricing breakdown
Sprig has a free plan that offers unlimited account seats and allows you to track 5k users per month. You also get access to one in-product survey and one Link Survey per month.
With the Starter plan, you can have 25k users per month and two in-product Surveys, Replays, Heatmaps, or Feedback per month for web delivery.
For scaling organizations and enterprises, you can opt for the Enterprise plan, which allows you to create a custom plan with custom pricing.
Hotjar
View session replays and use customer data to run research projects with Hotjar.Hotjar allows you to track website usage patterns via heatmaps. It also records sessions for replay and allows you to quickly create surveys to push to your website for more qualitative user feedback.
Key features
- A heatmap tool that allows you to track user trends and make more customer-informed product improvements
- An easy-to-use survey feature that lets you quickly publish NPS or exit-intent surveys to your website
- An interview tool that allows you to talk directly to users and product testers one-on-one
What’s unique about Hotjar?
You can use Hotjar data to run research projects in-person with users to learn how your product works. The platform gives you a choice: you can either choose your own participants to interview, or you can recruit users from Hotjar’s own participant pool of over 200,000 experienced product testers. This allows you to engage users in person while using their insights to innovate without guesswork.
Hotjar pricing breakdown
Hotjar’s free plan lets you track up to 35 daily sessions, record user sessions, and get access to unlimited heatmaps.
Hotjar’s paid plans include:
- A Plus plan that lets you track up to 100 daily sessions for $39 per month.
- A Business plan that lets you track over 500 daily sessions for $99 per month and gives you access to behavior and experiment filters for testing.
- A Scale plan that lets you track over 500 daily sessions and lets you use Hotjar’s entire product suite for $213 per month.
Crazy Egg
Watch session recordings to see where users get stuck with Crazy Egg.Crazy Egg is an analytics platform that lets you track user behavior and make improvements for better UX and tool adoption. Besides session replay tools, heatmaps, and surveys, Crazy Egg also makes it really easy to set up and run A/B testing for your website.
Key features
- A session recording tool that lets you watch replays and see how users interact with your web page
- Traffic analytics tools that lets you track your top traffic sources
- An A/B testing tool that lets you set up a test in a matter of minutes
What’s unique about Crazy Egg?
Crazy Egg is another solid session replay option, but it’s particularly useful for its user-friendly A/B testing tool. To run an A/B test, you just choose the type of test you want to run and determine your traffic split for different audience variants.
You’ll then get access to analytics to see how different copy performs across your website. Best of all, Crazy Egg has built-in AI that will suggest copy for you and even adjust the traffic splits between variants for you based on how well each variant performs.
Crazy Egg pricing breakdown
Crazy Egg offers a free plan for 30 days to try out all plans. After that expires, paid plans include:
- A Plus plan for $99 per month, which lets you track up to 150,000 page views per month and lets you view 1000 recordings per month.
- A Pro plan for $249 per month, which lets you track up to 500,000 page views and gives you access to 5000 recordings per month.
- An Enterprise plan for $499 per month, which lets you track 1,000,000 page views and view 10,000 recordings per month.
Fullstory
You can use Fullstory’s Page Insights tool within Session Replays to see which elements users are clicking the most.Fullstory is a behavioral analytics platform that captures user interaction data with heatmaps and session replays, and it stands out in particular for its unique approach to structuring and indexing data so it’s more actionable.
Key features
- A Session Insights tool that includes live session viewing, session replays, and heatmap tools.
- A Product Analytics feature that offers mobile analytics and customizable data dashboards.
- A Data Ecosystem feature that allows you to deliver all Fullstory data directly across your integrated apps.
What’s unique about Fullstory?
Besides the breadth of Fullstory features that make it suitable for large organizations looking to build out their customer data ecosystem at scale, Fullstory also offers Dev tools that show you how your page speed and reliability affects your customer experience.
Fullstory pricing breakdown
Fullstory pricing isn’t publicly available, but you can test drive Fullstory for free for two weeks before getting a custom quote.
Pendo
Find all your replays in one place with Pendo’s replay library, which also displays your session analytics.As a product experience platform, Pendo has features for user analytics, session replays, and in-app guide tools that can help new visitors explore your site or app for the first time. Pendo also allows you to get your new product ideas in front of customers with its Validate tool, making it ideal for start-ups and scale-ups looking to build out their product offerings quickly.
Key features
- A session replay tool that will filter replays based on specific user signals like most-clicked feature and most-used pages.
- A Roadmaps feature that allows you to communicate your product strategy and planning with other internal stakeholders for closer alignment.
- A Validate feature that lets you conduct UX research and put new product ideas directly in front of customers and ask them for their feedback.
What’s unique about Pendo?
Combining Pendo’s session replay tool with their Feedback feature is a great idea for product team’s looking for both visual and written input directly from users. You can then use their Validate feature to test new ideas based on learnings from replays, and then build your strategy and get stakeholder buy-in with Pendo’s Roadmaps tool.
Pendo pricing breakdown
Pendo pricing isn’t readily available on their website, but you can contact their sales team for more pricing information about what their Base, Core, Pulse, and Ultimate plans offer.
Qualtrics
Qualtrics breaks replay data down by dead clicks, mouse thrashes, rage clicks, and error clicks for a quick overview of your session stats.Qualtrics Experience Management platform lets companies listen and learn from both the employee and the customer experience. Their dedicated Frontline Digital Customer Experience software offers session replays, behavioral analytics, and tools that allows you to optimize the customer journey.
Key features
- A session playback dashboard that breaks down session analytics based on dead clicks, mouse thrashes, rage clicks, and error clicks for a quick glimpse into user behavior.
- A Customer Journey Optimizer tool that allows you to map your user journeys in a visual format, from beginning to end.
- A Discover feature that lets you gather a wide variety of conversational customer feedback and build data dashboards with the valuable insights you gather.
What’s unique about Qualtrics?
Qualtrics helps you better understand your entire customer data ecosystem with tools and dashboards that bring your structured and unstructured customer data together.
What’s more, Qualtrics AI allows you to interact with your own data with natural language queries. So, for example, you can ask Qualtrics AI which areas of your feedback and data you should prioritize first, similar to the way you would prompt any generative AI model.
Qualtrics pricing breakdown
Qualtrics pricing plans aren’t readily available online, but you can request specific pricing details for their Frontline Digital Customer Experience plan.
Lucky Orange
Study how your users navigate different web pages with their easy-to-use session replays tool.Lucky Orange is a conversion rate optimization platform that helps customers generate more leads and sales using session recordings, heatmaps, and surveys. It also includes a unique Live Chat feature that allows you to guide customers in person via their chat tool.
Key features
- A session replays feature that turns data into segmented visitor profiles.
- A Live View tool that allows you to see what users are up to on your website right now.
- A Live Chat tool that makes it easier to provide real-time support to visitors.
What’s unique about Lucky Orange?
With its Live Chat, Live View, and Form Analytics tools that tell you why users have abandoned signing up, Lucky Orange makes sense for digital ecommerce businesses looking to boost their online sales. You can also view your dashboard insights to track your website’s analytics and discover when you get the most traffic during the day.
Lucky Orange pricing breakdown
Lucky Orange has a free plan that lets you view up to 100 monthly sessions. Paid options include:
- A Build plan that lets you view 5,000 monthly sessions for $39 per month.
- A Grow plan that lets you view 15,000 monthly sessions for $79 per month.
- An Expand plan that lets you view 45,000 monthly sessions for $179 per month.
- A Scale plan that lets you view 300,000 monthly sessions for $749 per month.
What is a session replay?
A session replay is a short video or clip of a real user interacting with your web product or app. You can track, for example, mouse movements and see if users get stuck on dead links or if they’re rage-clicking or navigating away at a specific point during their session.
What is session replay software, and what are the key features to look for?
Session replay software lets you embed or install a piece of code onto your website. When a user starts a new session, the code unthreads itself and covers all the elements on each page, recording and logging how visitors interact with everything so you can fix bugs and improve the overall digital experience for customers.
Session replay tools have so many use cases, most particularly for product teams that want to balance innovation with ease of use. But that session replay data is also valuable cross-functionally, even to your sales, marketing, and customer support teams who want to be more strategic with their messaging.
So what makes for a really solid replay session tool? It should include functionality like:
- Easy installation into your website or mobile app: Getting started should be a simple matter of embedding the tool onto your web or mobile product just once using Segment or Google Tag manager.
- Custom privacy settings: To protect sensitive data in replays, it’s ideal if your tool can blur form content, images, and password fields.
- Advanced targeting: Some tools allow you to set up specific, automated triggers that tell your tool when it should start recording a session replay, like when your user makes their first purchase on your app.
- Integration with your in-product surveys: It’s helpful when you compile user events data alongside survey data so that your consumer sentiment and user behavior analytics are all in one place.
- User engagement tracking: Track clicks, scrolls, and mouseovers for each page so you can make improvements in usability and determine which debugging tasks to prioritize.
- User-friendly playback: Watching previous sessions should be as easy as watching a video, allowing you to speed up and skip through for better efficiency.
- AI insights: Built-in AI helps you innovate smarter by organizing clips based on specific actions users take during every session.
- Scalability: Session replay software can organize user information for you, making it easier to sift through your user data and metrics, even as you grow.
- Customer support: You should be able to access video tutorials and help articles to help you troubleshoot simpler queries, but you should also be able to get in-person help via chatbot or email.
Boost user adoption and retention with session replay software
When it comes to getting detailed UX insights, all these tools provide valuable data you can use to drive positive outcomes. However, some may make more sense based on your specific customer or product goals.
Crucially, you need a solution that supports your workload and decision-making rather than increasing it and adding to its complexity.
With Sprig, you can target users based on their attributes and actions, match their interactions and surveys, and use AI to organize and review what you’ve captured—saving you time as you get the data you need. Book a demo of Sprig today to see it in action.