GoFormz, a provider of digital online forms, is transforming the way they build conviction over product releases - decreasing their reliance on testing and instead using Sprig Replays to see exactly what users are doing.
“We’ve used Sprig Replays for a lot of product releases, instead of doing an A/B test,” said Greg Brice, Senior Product Manager at GoFormz.
“We’ve found a lot of good, quick data by using a Replay with a new feature. We know exactly what we want users to do, and we use Replays to observe their actions and make sure they are doing that one thing.”
Keep reading to learn how GoFormz took advantage of Sprig to build a better product experience.
Background:
GoFormz is a small company (50-100 employees) that offers an online and mobile forms solution to enable businesses to easily create and fill out forms.
Brice works on a product team of eight who are tasked with building for their wide ranging audience of businesses across dozens of verticals.
When working to build for their audience, the product team realized that while they were meeting the needs of a louder, core audience - there was a quieter group that was harder to reach.
“We weren’t sure what this smaller, less vocal audience wanted in the product or what their pain points were,” said Brice.
How GoFormz Used Sprig Surveys
Their product team used Sprig targeted In-Product Surveys to understand what this smaller audience needed. They first asked very broad questions about satisfaction:
And then used event data to target a subset of the audience with more specific questions.
By running surveys, the product team was able to use the real-time feedback to improve their product experience, including building a brand new onboarding process and updating the template building experience.
They were also able to analyze cancellations by running an in-product survey to users who were dropping out to understand their reasons for leaving.
“We’ve probably made hundreds of improvements to our platform by using Sprig surveys,” said Brice.
Discovering Unparalleled Data through Sprig Replays
With Sprig Replays, the company really started to change how they release products.
Session replay tools capture and record the real-time actions and behaviors of website visitors or app users as they navigate through the website or platform. This includes mouse movements, clicks, form submissions, and keystrokes. (Note: All customer private form data is hidden in recordings.)
Sprig offers a unique version of session replay with our advanced targeting and short clips that enable product teams to view quick clips instead of having to watch an entire user session.
By targeting their key audiences for launches with Replays, GoFormz was able to improve the way they release products.
Instead of relying on A/B testing - which can be time-consuming - the product team used Replays to analyze people using new feature releases to see if they are taking the right steps. This data allowed the team to quickly know if a new feature was serving users.
Sprig Replays also allows the product team to observe the actions of thousands of users and gain conviction over their product strategy.
“Being able to watch users doing the same inaccurate task over and over again enables us to fully understand what’s wrong with the experience and how to improve it.”
Get started today with Replays
Customers across industries are turning Sprig Replays over competitors' products because our advanced targeting enables product teams to trigger Replays based on specific user actions and characteristics already being tracked.
Sprig Replays also provides:
- User Engagement Tracking: Watch your users’ product interactions, including their cursor activity, clicks, page scrolls, and mouseovers.
- Customizable Privacy Settings: Blur out form content, images, password fields, and/or specific CSS selectors in your users’ screen recordings.
- Filtering Options: Filter Replay clips by time period and user attributes to see how product interactions change over time and across cohorts.
- Playback Functionality: Review Replay clips efficiently with the ability to adjust your video speed and skip past periods of user inactivity.
Get started today and build the products your users will love.
