October 22, 2025 | SAN FRANCISCO
Where Craft Meets AI
Join 100 research leaders for an invite-only day in San Francisco, exploring how to balance intelligent automation with the rigor and creativity that define great research.
Apply to Attend
Learn practical strategies and frameworks from your peers. Empower your team to balance intelligent automation and human insight.
14
Expert Speakers
8
Expert-Led Sessions
100
Research Leaders
Morning Sessions
9:00 am
Registration & Coffee
Mezzanine
9:30 am
Opening Keynote: Craft in the Age of AI
Main floor
10:15 aM
Panel: The Future of Research Leadership
Main floor
10:50 aM
The Hard Questions: Ethics and Bias
Main floor
11:15 aM
Scaling Craft Without Scaling Headcount
Main floor
12:00 pM
Networking Lunch
rooftop
Afternoon Sessions
1:00 Pm
Keynote: The Future of Experience Research
Mezzanine
1:45 Pm
From Data to Story: Making Insights Stick
Main floor
2:15 PM
Lightning Talks: How I AI
Main floor
3:10 PM
Metrics That Matter: Measuring Research Impact
Main floor
3:50 PM
Closing Keynote: Redefining the Research Craft
Main floor
4:10 pM
Networking Happy Hour
rooftop
October 22, 2025 | San Francisco, CA
We’ll explore the essential pillars of building and running high-performing research teams in the age of AI.
The future of research leadership starts here.
Whether you’re seeking proven AI integration strategies, establishing new ways of working, or expanding your leadership network, this is where researchers gather to define what's next.
Apply to attend
Frequently asked questions
Is there a cost to attend the Experience Research Summit?
The Experience Research Summit is hosted by Sprig and no cost to attend. Attendance is capped at 100 participants, so we encourage you to apply early to be considered.
What is included in the event?
Your registration includes a full day of curated programming, peer-to-peer dialogue with research leaders, lunch, and a rooftop happy hour.
Will the sessions be recorded or available for viewing afterward?
No. The Summit is designed for candid, closed-door conversations to encourage open sharing among peers.
Will the venue be fully ADA accessible for all attendees?
Yes, the Pearl is fully ADA compliant.
Will there be opportunities to connect with other attendees?
Yes. Throughout the day you’ll have multiple chances to connect with fellow research leaders. We’ll host a networking lunch on the rooftop, a dedicated happy hour in the evening, and plenty of breaks between sessions designed for conversations and connection.
What is the dress code?
Smart casual. Comfortable enough for a full day of learning and networking, polished enough for professional conversations.