Product adoption is more than just getting users to sign up for your product — it's about ensuring they actually use it, engage with its features, and ultimately stick around for the long haul.
The platforms covered in this post help you build a comprehensive tech stack focused on different aspects of product adoption — whether it's gathering feedback, guiding new users, or optimizing their in-app experiences.
Each tool overview includes key features and overall functionality, user testimonials, pricing details, and even some suggestions for comparable alternatives, so you can easily determine which software fits your product adoption strategy and budget.
And so, without further ado…
7 product adoption platforms, key features & alternatives
Whether you're looking for something feature-heavy or a more lightweight, no-code option, here’s where we think you’ll find the best product adoption software to meet your needs.
Sprig leverages AI to give you deep insights into user behavior and sentiment without requiring any manual input or technical expertise. This tool automates the collection and analysis of user feedback and behavior data — via session replays, surveys, heatmaps, and feedback widgets — making it easier to scale your product insights and accelerate adoption rates.
You can also integrate it directly with your product via the Sprig API, offering a hands-off approach to gathering data.
1. Sprig: Automated product and user feedback analysis with AI
Capture experience data at scale via Replays, Heatmaps, Surveys, and Feedback — Sprig AI instantly analyzes all data to uncover trends in your product experience.Selected Sprig features:
- AI-driven insights: Automatically analyzes customer behavior and user feedback for quick, actionable insights that allow you to adapt your product roadmap without wasting time on manual data crunching. Sprig’s AI features — including both AI Recommendations and AI Explorer — use machine learning to surface common themes and issues directly from your product.
- Session replays: Record and replay actual user sessions within your app or website. Sprig AI will instantly analyze and group clips into actionable product themes that you can dig deeper into, saving you hours of rewatching every recording yourself.
- Click and interaction heatmaps: Visualize exactly where users are interacting with your product, helping you identify areas of high engagement (hotspots) or friction with Sprig Heatmaps. These metrics allow product teams to fine-tune user flows, optimize key interactions, and ensure a smoother user experience by seeing where users click, scroll, or get stuck in real time, helping reduce time to value.
- In-app surveys: Sprig surveys allow you to capture real-time user sentiment, gather feedback on specific features, or collect insights on user satisfaction (like with onboarding experiences) without interrupting the user flow. You can deploy these surveys at key moments in the user journey, ensuring feedback is highly contextually relevant.
- No-code integration: Sprig offers a no-code setup that allows anyone on your team to implement feedback tools, ensuring you don’t need development resources to launch surveys or feedback loops. It’s easy to customize the feedback widgets, ensuring that they match your product’s branding and tone.
- Continuous feedback: Beyond one-time surveys, Sprig allows for continuous feedback collection, meaning you can capture user sentiment throughout their entire product experience. Whether users are interacting with new features, completing onboarding, or troubleshooting issues, Sprig ensures you’re collecting ongoing, up-to-date customer experience insights.
- Real-time data analysis: Sprig provides real-time dashboards that display feedback as it’s collected, allowing product teams to monitor user adoption and sentiment, spot pain points or usability issues, and rapidly iterate on features. This continuous flow of data empowers faster decision-making.
- Pre-built templates: Sprig offers a variety of feedback templates, including NPS surveys, feature feedback forms, and user satisfaction polls. These templates help product management teams get up and running quickly, with proven formats that are optimized for gathering the most valuable end-user feedback.
What sets it apart:
Sprig stands out because it makes collection and analysis of user experience data effortless.
Unlike traditional methods that require heavy manual processing, Sprig’s AI does the hard work for you, making it a great fit for busy product teams focused on scaling.
What they say:
"Sprig has been extremely useful in scaling the research team’s impact by speeding up knowledge generation and providing in-the moment, highly relevant insights to our product and marketing teams.
As a result, Square has been able to provide a better user experience and give more Square sellers the opportunity to build their businesses online."
— Jewel Seperson, Head of User Research at Square (Read full case study)
Pricing:
Sprig offers tiered pricing based on your team’s needs, starting with a free version for smaller teams and scaling up with added features for enterprises.
3 Alternatives:
- Qualtrics: Enterprise-focused analytics for deep product insights.
- SurveyMonkey: Best for broad qualitative feedback.
- Typeform: Great for conversational and interactive surveys.
2. Userpilot: Onboarding and in-app guidance
Core Feature Engagement dashboard in UserPilot.Userpilot helps you create personalized onboarding flows and product tours, improving how new users engage with your product. It’s designed to guide users through key features, helping them achieve value faster, which leads to higher activation and adoption rates.
Top features:
- In-app guidance: Deliver contextual tooltips, walkthroughs, and nudges to help users through key tasks or introduce them to new features. This ensures users receive help exactly when and where they need it, improving their overall product experience and reducing churn.
- A/B testing: Experiment with different onboarding flows to determine which approach leads to better user engagement and activation. This feature helps teams continuously improve the onboarding process by testing which version resonates most with users.
- User segmentation: Personalize the onboarding process for different user groups by targeting specific user segments with relevant content. Whether you’re guiding a new user through their first product tour or introducing advanced users to deeper functionality, Userpilot ensures that each user gets a tailored experience.
What sets it apart:
Userpilot excels at providing in-app, real-time guidance that feels personalized, allowing product teams to target users at the exact moment they need help.
What they say:
"The platform features an intuitive design, making it easy for users to navigate and utilize its tools effectively. Additionally, it allows for customization to ensure that the appearance aligns with a brand's unique identity, creating a cohesive user experience."
— Ajendra S., Associate software engineer, Information Technology and Services (Read full G2 Review)
3 Alternatives:
- Appcues: Focuses more on fully customizable in-app journeys.
- WalkMe: Provides advanced features for enterprise-level onboarding.
- Pendo: A great mix of product analytics and in-app guidance.
3. Appcues: In-app user journeys and product tours
Flows page in Appcues.Appcues specializes in creating in-app user journeys that guide your users through key product features, ultimately leading to better engagement and retention. It’s a no-code solution, which means anyone on your team can create onboarding checklists without needing developers.
Top features:
- Drag-and-drop builder: Appcues provides an intuitive drag-and-drop interface, allowing you to build onboarding flows, product tours and tutorials, and in-app messages without writing a single line of code. This makes it simple for non-technical teams to quickly create engaging experiences and get them live.
- Analytics integration: Appcues comes with built-in analytics that help you track how users are interacting with your product tours and onboarding flows. This data is critical for understanding what works to drive feature adoption, or where users drop off, enabling teams to optimize the user journey for maximum engagement and retention.
- Customizable modals and tooltips: Deliver personalized, in-app messages — like tooltips, modals, and pop-ups — that target users at the right moments. Whether introducing new features or guiding users through complex workflows, Appcues helps ensure the right message is delivered when users need it most, improving their overall experience.
What sets it apart:
Appcues’ strength lies in its no-code, customizable approach to user onboarding. It gives product teams the freedom to experiment and iterate on user flows without relying on engineering resources.
What they say:
“As a Product Manager, I can publish initiatives to my users with very little help from engineering or design. It allows me to communicate with users, segment the content I want to display, keep track of it, and has opened up a new way for us to reach out to users within our product.
It is great that I always get a quick response from the Appcues team whenever I reach out. We're starting to use Appcues more for our user research strategies.”
— Natalia C., Product Manager, Small-Business (Read full G2 Review)
3 Alternatives:
- Userpilot: A more lightweight option for onboarding flows.
- WalkMe: Tailored to enterprises needing comprehensive onboarding.
- Chameleon: Focuses on user segmentation and targeted experiences.
4. Chameleon: Targeted user experiences and tooltips for product adoption
The Get Started page in the Chameleon app.Chameleon’s digital adoption platform offers a robust way to provide in-app guidance through tooltips, pop-ups, and walkthroughs. Its focus is on creating highly targeted experiences, making it an ideal choice for product teams looking to increase adoption rates by guiding users through new features or workflows.
Top features:
- In-app tooltips and modals: Chameleon lets you design step-by-step onboarding checklists, walkthroughs, and contextual nudges using tooltips, modals, and pop-ups. These in-app elements offer real-time guidance, ensuring users stay on track and get the most out of your product's features without frustration.
- Advanced targeting: Tailor your in-app experiences based on specific user segments or behaviors, allowing you to offer highly personalized guidance. This level of customization ensures that each user receives help relevant to their role, product usage, or stage in the customer journey.
- Product tours: Create interactive product tours that guide users through new features or complex workflows. By offering clear, visual guidance, Chameleon helps users quickly adopt new functionalities and reduces the time it takes for them to see value from your product.
What sets it apart:
Chameleon stands out with its advanced targeting features, allowing you to personalize the user experience based on specific behaviors or segments. This level of customization helps to improve product adoption and user retention.
What they say:
“What excites me about Chameleon is the flexibility to solve new problems and the innovation the team continues to drive. When you look at similar tools in the space, it likely starts and ends with some form of product tours.
But with Chameleon, it's clear their vision for the future is more than that, but rather, a layer on top of your product experiences to drive better customer outcomes.”
— Jeffrey C., Director of Brand & Product Marketing, Mid-Market (Read full G2 Review)
3 Alternatives:
- Pendo: Strong for product analytics and in-app guidance.
- Userpilot: Ideal for real-time, in-app experiences.
- Appcues: Great for no-code, customizable user flows.
5. Gainsight Product Experience: Customer success-driven product adoption
The Create Engagement page in the Gainsight app.Gainsight Product Experience focuses on customer success, ensuring that users don’t just adopt your product but stay engaged over time. It’s a great fit for SaaS companies that want to prioritize long-term user engagement and retention.
Top features:
- Product analytics: Gain deep insights into how users are interacting with your product. With robust product analytics, you can track user behavior, understand feature adoption, and identify opportunities for improvement. This data helps product teams focus on the areas that matter most to users, optimizing the experience for long-term success.
- Customer success integrations: Gainsight PX seamlessly integrates with your customer success systems, enabling your team to provide a unified experience for users. By linking product usage data with customer success insights, you can deliver more personalized support, ensuring users get the most out of the product and stick around for the long haul.
- In-app messaging: Engage users directly within your app through targeted messaging. Whether you're announcing new features, offering upsells, or providing timely tips, in-app messages help keep users informed and engaged. This proactive communication ensures users always know what’s happening, helping to improve product adoption and overall satisfaction.
What sets it apart:
Gainsight Product Experience focuses heavily on customer success, making it a unique choice for teams that prioritize retention and long-term engagement.
What they say:
“Gainsight makes my role easy! CTA and task creation, which I use EVERYDAY makes it easy to ensure my customers recieve valid touchpoints. I'm also able to track the success of my customer as I work with them.”
— Aaron K., Sr. Customer Success Manager, Mid-Market (Read full G2 Review)
3 Alternatives:
- Intercom: Best for real-time messaging and user engagement.
- HubSpot: Great for CRM-driven customer engagement.
- Pendo: A balance of product analytics and onboarding tools.
6. Intercom: User engagement and support tool
Use Intercom’s live chat feature to offer customer support and identify customer pain points.Intercom offers an all-in-one communication platform to engage users through chat, in-app messaging, and support channels. While it's primarily known for customer support, its tools for user engagement make it a great addition to your product adoption tech stack.
Top features:
- Live chat: Intercom’s live chat feature allows you to offer real-time support to users as they navigate your product. Whether users need help with onboarding or are encountering issues, the live chat ensures that they can quickly get the assistance they need, reducing friction and improving adoption rates.
- In-app messaging: Intercom excels at sending targeted, personalized in-app messages to users at just the right moments. Whether you’re introducing new features, offering tips, or sending out reminders, in-app messaging helps keep users engaged and informed, improving their overall experience with the product.
- Knowledge base: Intercom’s built-in knowledge base feature allows you to create a self-service hub where users can find answers to their questions independently. This resource helps reduce the need for live support while empowering users to resolve issues on their own, contributing to a smoother and more efficient product adoption process.
What sets it apart:
Intercom’s strength is in its ability to combine user engagement with customer support. This makes it a great tool for SaaS companies looking to keep users engaged long after the initial onboarding phase.
What they say:
“We are a SaaS startup that began using Intercom three years ago. The Intercom Startup Program gave us significant cost savings during our first year. By integrating Intercom into our service, we’ve been able to offer instant assistance to our site visitors and users.
The platform’s extensive documentation and responsive support have been invaluable in helping us take full advantage of its features. I highly recommend Intercom — it has streamlined our support workflows, saving both time and money while enabling us to provide more efficient service to our customers.”
— Eyal M., Co-Founder, Small-Business (Read full G2 Review)
3 Alternatives:
- HubSpot: Focuses more on CRM and customer lifecycle management.
- Gainsight PX: Emphasizes long-term customer success.
- Appcues: Better for in-app journeys and user onboarding.
7. HubSpot Service Hub: Elevating customer engagement
Offer customer support and capture feedback through Hubspot Service Hub.HubSpot's Service Hub is a comprehensive solution designed to enhance customer engagement and support throughout the customer lifecycle. While it may not be a traditional product adoption tool, Service Hub's features empower teams to manage interactions effectively, from onboarding new users to ensuring long-term satisfaction and retention. By integrating support functionalities with robust CRM capabilities, HubSpot allows businesses to create meaningful relationships with their customers.
Top features:
- Customer feedback tools: With integrated feedback tools, Service Hub allows you to collect insights directly from users through surveys and feedback forms, including templated options for common use cases (like CES, NPS, and CSAT surveys). This data helps you understand customer needs and preferences, enabling you to address any issues promptly and refine your support strategies.
- Knowledge base: The Service Hub features a customizable knowledge base that empowers users to find answers to their questions independently. By providing self-service resources, you reduce support tickets and enhance user satisfaction, allowing customers to engage with your product at their convenience.
- Reporting and analytics: Service Hub provides robust reporting and analytics features that track user interactions and support metrics. You can analyze customer feedback and engagement data, enabling you to make informed decisions to improve service delivery and product adoption rates.
What sets it apart:
HubSpot Service Hub distinguishes itself by offering a unified platform that integrates customer support and engagement features seamlessly. Its focus on customer feedback and self-service resources makes it an ideal choice for SaaS companies aiming to enhance user satisfaction and retention while streamlining communication across the customer lifecycle (including sales and marketing stages).
What they say:
“I like how well Service hub integrates with the other tools of HubSpot and how easy our Customer Support agents are to pickup working with it. The recently released help desk workspace has been a major improvement in managing tickets and conversations without customers.
To have Marketing, Sales and Customer Service in one tool has been a great benefit for our company and increased our customer support. The easy access to knowledge base and snippets ensures that our customer support team is consistent in their communication.”
— Lucas E., Special Projects, Small-Business (Read full G2 Review)
3 Alternatives:
- Intercom: Great for real-time support and user engagement.
- Gainsight Product Experience: Best for customer success-driven adoption.
- Pendo: Offers a balance between analytics and user engagement tools.
Wrapping up: Finding the right product adoption software for your needs
Each of the tools listed above serves a specific role in the product adoption process, whether you’re looking to improve user onboarding, increase in-app engagement, or gather valuable feedback. The key is to match the tool to your use case.
For instance, if your primary focus is collecting real-time feedback to drive product improvements, Sprig’s AI-driven insights are unbeatable. On the other hand, if you're focused on onboarding and in-app experiences, Userpilot or Appcues may be your best bet.
Ultimately, the right tool for your team will depend on your specific product adoption strategy, the size of your user base, and the complexity of your workflows.
Book a demo with Sprig today to see how Sprig’s robust features and AI-generated insights can deepen your understanding of the customer experience — and give you the tools you need to improve, faster.