Sprig’s Product Survey Guide

Contents

What is a Product Survey?

What is a Sprig Survey?

Sprig Product Survey Features

Types of Product Surveys

How a Product Survey works

When to run an In-Product Survey vs. a Product Survey

Why do In-Product Surveys matter?

What is a Product Survey?

A product survey gathers insights and feedback from customers about your product. It includes structured questions that help you assess product features, from usability and performance to overall customer satisfaction.

What is a Sprig Survey?

Sprig In-Product Surveys elevate the process of collecting product feedback. It covers all the basics of general product surveys but goes further to provide deeper insights, as you’ll learn more about throughout this guide.

Sprig Product Survey Features

Targeted insights

Gather feedback from the most relevant audience segments by targeting your survey based on specific actions taken by users. By tailoring survey delivery based on user demographics and actions taken, Sprig ensures that the data collected is both precise and actionable.
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Real-time responses

Sending out surveys hours after someone uses your app increases the chance of recall bias, which can skew results. Sprig’s in-product Surveys gently request feedback as users interact with your product, capturing real-time feedback and user opinions in the moment.
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AI summaries

Sprig’s AI Analysis tool automatically gathers, analyzes, and summarizes user feedback. It identifies and highlights top feedback themes to transform raw data into coherent and actionable insights, saving hours of sifting through customer responses.
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Templates

Create a custom survey or try a survey from the Template Gallery with more than 70 examples to choose from. These templates, crafted by Sprig’s expert team and product leaders, cover a wide range of use cases.

Types of Product Surveys

Net Promoter Score

Net Promoter Score (NPS) surveys measure customer loyalty and satisfaction, asking users how likely they are to recommend your product to a friend or colleague. Users provide a rating on a scale from 0 to 10. The higher the score, the better indication of positive word-of-mouth referrals.
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Customer Effort Score

Customer Effort Score (CES) surveys ask users to rate the ease of completing a task or finding information. Users answer on a scale from 1 to 7, with 1 representing strong disagreement with the survey statement and 7 indicating strong agreement. This type of feedback helps identify UX friction points, ultimately improving overall usability.
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Customer Satisfaction

Customer Satisfaction (CSAT) surveys gauge how satisfied customers are with your product overall or a specific feature. These surveys often use a simple scale (1 to 5 stars or smiley faces, for example) to measure satisfaction. To calculate results, tally positive responses and divide that number by the total number of responses received. Multiply that number by 100 to get a percentage of satisfied users.
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Product-Market Fit

Product-Market Fit (PMF) surveys determine how well your product meets the needs of your target market. These surveys typically ask users how disappointed they would be if your product were no longer available. Users choose from options of “very”, “somewhat”, and “not very disappointed.”

To calculate your product’s PMF score, divide the number of users who responded with “very disappointed” by the total number of responses you received. Multiply that number by 100, and the resulting percentage is your PMF score. Sean Ellis, the creator of the PMF survey, recommends a score of at least 40 percent to signify that your product has product-market fit.
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Feature Opt-in

Feature Opt-in surveys collect feedback on ideas for new features or changes to existing ones. Deploy this survey to gauge interest and prioritize development efforts based on actual user demand. This helps ensure you’re allocating resources to features that add the most value.
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Beta Feedback

Get an idea of what users think of your product before you officially launch it. Beta feedback surveys gather insights from small groups about bugs, usability issues, and overall impressions before a product or feature launches to the public. This way, you can refine your product before its full market release.
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Churn Feedback

Churn Feedback surveys target users who stop using your product. These surveys appear when a user confirms their decision to downgrade or cancel their subscription, or when they delete their account. With this information, you can develop strategies to reduce churn and improve customer loyalty.
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Persona Identification

Persona Identification surveys help you understand user demographics, behaviors, and needs. These surveys collect information about their roles, goals, and pain points so you can create more detailed user personas. Understanding these personas helps tailor marketing strategies to address your audience’s preferences and needs.

How a Product Survey works

On the surface, product surveys seem simple. Behind the scenes, there’s a detailed process of design, deployment, and analysis that ensures survey results are accurate and put to work appropriately.

Start by choosing the type of survey and the questions you want to ask. If you’re running an in-product survey, you’ll deploy it within your website or mobile app. For a traditional product survey, you’ll distribute it through an email or similar method of communication. The survey platform collects these responses along with certain data about the submission, such as when the survey was completed.

Once you have all this data, you analyze it and generate reports summarizing your findings. If you’re using Sprig, AI-powered software analyzes the data for you. The results are then used to make improvements and strategic decisions to enhance your product’s user experience.

When to run an In-Product Survey vs. a Product Survey

In-product and other types of product surveys have specific use cases. Using the right one in the right context maximizes the quality and quantity of responses. In-product surveys let users provide immediate feedback while their experience is still fresh.

In-product surveys also make it more convenient to respond to surveys. These surveys integrate seamlessly into the user experience, allowing them to answer a few questions without leaving your website or app. This convenience can significantly increase response rates compared to traditional surveys, where users have to open an email, click on a link, and fill out the survey separately.

Traditional product surveys are ideal if you want to ask your users several questions. In-product surveys are best kept short and sweet (between three and five questions). For this reason, if you’re looking to gather more detailed insights, traditional product surveys might be the way to go.

With this in mind, you could also opt for a hybrid approach. You’ll gather initial user feedback via an in-product survey and contact them at a later time to ask them a more thorough list of questions.

Why do In-Product Surveys matter?

Provide contextual feedback

In-product surveys offer a unique advantage by providing contextual feedback directly within the user's interaction with the product. This opportunity for immediate feedback allows users to share their thoughts, preferences, and pain points in the moment. You get a deeper understanding of their experiences and can make informed decisions to improve product usability and satisfaction.

Sprig makes this easy with Sprig Replays. This software plays back clips of user sessions within your product. By observing user behavior in context, you can gain deeper insights into the reasons behind certain feedback.
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Monitor satisfaction in real time

In-product surveys allow you to monitor satisfaction in real time, capturing feedback at key interaction points. This timely feedback loop offers instant insight into user sentiment so you can quickly address issues and capitalize on positive experiences.
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Reduce churn

Incorporating in-product surveys into the user experience helps reduce churn by identifying and addressing any concerns before they escalate. This helps give you the tools needed to proactively make product changes and better meet customer expectations.
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Close the feedback loop

In-product surveys give you a seamless mechanism for collecting feedback and acting on it. Soliciting input directly within the product environment allows you to quickly gather user insights and prioritize action items. Now, you have a clear understanding of user needs and can swiftly implement changes that improve the product experience.
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Maintain competitive advantage

The more you’re aware of your customers’ preferences, the better you can identify emerging trends and anticipate market shifts. In-product surveys provide the insights needed to understand these preferences. From there, you can differentiate your product from competitors by aligning it more closely with user expectations.

5 Problems a Sprig Product Survey can solve

1. Asking for feedback at the right time

Asking for a user’s opinions days after they’ve interacted with your product might not capture their true sentiments. Sprig’s in-product survey software solves this problem by allowing for more contextual feedback by integrating surveys directly into the user experience.
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2. Better quality feedback

Product teams often struggle to gather a sufficient volume of feedback from users, leading to incomplete or biased insights. Standalone feedback forms can be cumbersome for users to complete, resulting in low response rates.

The better option is to ask users for feedback while they’re using your product. With unobtrusive survey prompts and a streamlined user interface, Sprig makes it convenient for users to share their thoughts and opinions.
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3. Improved targeting

Without effective targeting, your survey might end up in the hands (or on the screens) of users who don’t represent your target audience. This can result in off-beat feedback that doesn’t accurately reflect the needs of your core user base.

Sprig's advanced targeting capabilities enable you to reach the right users, leveraging user segmentation and behavioral triggers. Sprig ensures that surveys are delivered to the most relevant audience, increasing the likelihood of receiving the right feedback.
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4. Asking better questions

Crafting effective survey questions can be challenging, and poorly designed questions may not result in meaningful insights. That’s why Sprig offers an expertly-designed template library to get you started.
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5. Improved analytics

Analyzing survey responses is essential, but this process is time-consuming and difficult. When you use Sprig, you can leave this process to AI Analysis features that provide an in-depth understanding of user feedback in a fraction of the time. Sprig uses language processing models to understand exactly what users meant in their open-ended survey responses. This feature also identifies trends, sentiments, and actionable insights that might not be immediately apparent.

How to find the right Product Survey tool

To start, look for easy-to-use software that lets you customize surveys on your own, without the help of a tech expert. This software should have tools that allow the surveys to seamlessly integrate with your product. Advanced analytics capabilities are an important feature to look for, too.

If you want a survey tool that meets all your product needs, Sprig covers every base. Our all-in-one survey software offers robust customization options and simplifies the survey creation process while offering tools to improve survey response rates. From initial survey design to real-time data analysis, Sprig makes feedback collection frictionless.

Which industries benefit from Product Surveys?

Healthcare. In the healthcare sector, product surveys assess how patients feel about using tools like online portals and telehealth platforms.
Government. Government agencies use product surveys to learn what citizens think about digital services, public programs, and government processes. This helps agencies improve online access to services, prioritize important issues, and ultimately build trust with the public.
Education. Product surveys help educational institutions make learning more enjoyable and effective. Students can provide feedback on how easy it is to use online learning tools, apps, and digital textbooks.
Entertainment. From streaming services to games and shows, entertainment companies use product surveys to discover what people enjoy about their content. This helps companies develop more engaging content.

E-commerce. Online shops use product surveys to learn how customers feel about the shopping experience, such as how easy it is to find products. This feedback helps companies provide a better shopping experience for customers, which leads to higher satisfaction and increased loyalty.

Sprig Survey API Integrations

Sprig offers API integrations that extend the functionality of its survey platform. With these APIs, you can create a streamlined process for receiving, managing, and exporting data between Sprig and your existing systems.

Sprig supports Public API and Data API integrations that facilitate seamless data exchange and analysis. With Public API, you can send user data from your data warehouse directly to Sprig, use this information to filter studies, and export and analyze survey responses and themes. This integration also lets you decide when to request data and send it to another product in your tech stack.

Sprig Survey vs. other Survey platforms

Hotjar

Hotjar tracks user behavior and provides insights through analytics. However, it doesn’t support all types of mobile surveys, which can be a big drawback if your business has a strong mobile presence.

Sprig, on the other hand, lets you launch surveys on iOS, Android, and React Native mobile apps, reaching users on just about any device. Sprig also doesn’t automatically collect any data from your users. The software uses local storage to keep information safe, so users know you aren’t gathering data without their consent.
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Fullstory

Fullstory focuses mainly on quantitative data, providing metrics and analytics that show how users interact with your product. However, you don't get much qualitative feedback, and you can't launch a survey directly within your product.

Sprig offers a more balanced approach. In addition to collecting quantitative data, Sprig provides qualitative insights so you can understand what users think of your product and why they feel that way. Sprig's in-product surveys also make for a seamless and more accurate feedback process.

Many customers who have switched from Fullstory to Sprig note that Sprig's pricing is about half the cost. Despite the lower price, Sprig delivers a wealth of data and insights without sacrificing quality.
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Qualtrics

Qualtrics is a comprehensive feedback solution with a wide range of features. However, this extensive functionality comes with a steep learning curve. Setting up surveys in Qualtrics often requires considerable engineering experience. Qualtrics' pricing structure can be complicated, with extra charges for user licenses and service fees, which can add up quickly.

Sprig simplifies the survey creation process, allowing you to launch surveys in minutes. You can easily embed surveys into your product, even without technical expertise. Sprig offers straightforward and transparent pricing, too, so you know exactly what you're getting and for how much.

Frequently Asked Questions:

How can I create a survey for my product?

Start by identifying what you want to learn from user feedback. Then, determine the groups you want to hear from. These could be random users or specifically selected groups based on usage frequency, purchase history, or other criteria.

Next, draft questions that prompt the feedback you need for your objectives. Make sure your questions are clear and concise. Finally, publish your survey and distribute it in ways that maximize response rates.
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What is the purpose of a product survey?

A product survey gathers feedback from users about their experiences, preferences, and pain points. This feedback helps improve your product, enhance user satisfaction, and make informed development decisions.
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What is an example of a product question?

Examples of product survey questions are: "How satisfied are you with the ease of use of our product?" and “Which features of this product do you find most valuable?”
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What are the 5-question survey questions?

Asking who, what, when, why, and how helps you determine the best course forward for your survey. Think about who you want answers from, why you want their feedback, what you want to know and what you want to ask, when to ask your questions, and how to share the survey before launch.