navy logo
Products
PRODUCTS
survey icon
In-Product Surveys
Capture targeted user insights right in your product
replays icon
Replays
Recreate and optimize user journeys across your product
teal icon of a survey with chapters
Long-Form Surveys
Measure UX at scale with advanced link surveys and AI analysis.
heatmaps icon
Heatmaps
Visualize user behavior in your product at scale
feedback icon
Feedback
Collect continuous user feedback at scale
ai recommendations icon
AI Insights
NEW
Sprig AI generates actionable product solutions
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
by Use Case
continuously optimize icon
Continuously optimize
Analyze your users’ experience through core flows
solve pain points icon
Solve pain points
Uncover emerging trends in your users’ behavior
improve conversion icon
Improve conversion
Understand why and how users are dropping off
save time and resources icon
Save time & resources
Know which new features are worth the investment
by TEAM
uxr icon
User Research
Maximize the speed and impact of your research
Design
Validate and get buy-in for designs with real user insights
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
lenny template
Survey
Develop Product Sense to Build Great Products
lenny headshot
Lenny Rachitsky
View Template
arrow icon
feedback template
Feedback
Continuously Collect Product Feedback
favicon
Sprig
View Template
arrow icon
Optimize New Features
Replay
Optimize New Features to Enhance the User Experience
favicon
Sprig
View Template
arrow icon
templates
Template Gallery
Discover how our team and community use Sprig templates to inform product development.
View All
arrow icon
Customers
square nav photosquare left logo
Square uncovered 100+ actionable insights within the first 6 months
Read Now
arrow icon
ramp nav imageramp logo
Ramp created customer-centric products with Sprig AI
Read Now
arrow icon
classpass nav photoclasspass left logo
ClassPass improved usability and retention by optimizing core user journeys
Read Now
arrow icon
users icon
Meet our Customers
Learn how top companies leverage Sprig user insights to boost conversion, reduce churn, improve onboarding, and more.
View All
arrow icon
Resources
blog icon
Blog
Get expert advice on capturing product experience insights
event icon
Events & Webinars
Learn from past Sprig events & register for upcoming ones
help center icon
Help Center
Explore our knowledge hub to get started
in Sprig
video tutorial icon
Video Tutorials
Get a crash course in Sprig with our guided
video series
AI replay announcement text with a dashboard showing AI insights
New: AI-Powered Always-On Replays
Read Now
arrow icon
EnterprisePricing
Sign In
Book a Demo
navy logo
hamburger menu iconclose icon
Products
caret icon
Products
survey icon
In-Product Surveys
teal icon of a survey with chapters
Long-Form Surveys
feedback icon
Feedback
replays icon
Replays
heatmaps icon
Heatmaps
ai recommendations icon
AI Insights
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
caret icon
By Use case
continuously optimize icon
Continuously optimize your product & website
solve pain points icon
Surface & solve pain points
improve conversion icon
Improve conversion rates
save time and resources icon
Save engineering time & resources
By TEAM
uxr icon
User Research
Design
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
Customers
Resources
caret icon
blog icon
Blog
event icon
Events & Webinars
help center icon
Help Center
video tutorial icon
Video Tutorials
Enterprise
Pricing
Sign InGet Started Free
Blogarrow icon
User Insights
arrow icon
Top Product Survey Questions for 2025
User Insights

Top Product Survey Questions for 2025

Written by | Dec 19, 2024

December 19, 2024

Top Product Survey Questions for 2025

Customer feedback on your product can be the difference between a well-loved product experience and a feature with bugs that your customers won’t use.

But once you decide to run a product survey, you’ll need to ask the right questions. 

We’ve aggregated some of the most common survey questions from our users and our expert template gallery into a complete list of survey questions and five examples. 

Let’s get started!

What is a Product Feedback Survey? 

In simple terms, it's a tool that companies leverage to understand their users' opinions about their products. Conducting a survey before launching a product allows you to grasp people's genuine desires and needs.

These surveys are also valuable to gauge opinions on existing products. By gathering feedback, companies can assess user satisfaction and identify areas for improvement with existing features. 

Top 10 Survey Questions for 2025:

  1. How satisfied are you with (insert feature)?
  2. Did you find what you were looking for? 
  3. What is holding you back from trying (insert product)?
  4. Which features are most valuable to you? 
  5. How disappointed would you be if you could not use our product? 
  6. What important features are we missing?
  7. What are you trying to solve by using our product?
  8. Did you find what you were looking for in (insert feature)? 
  9. How likely are you to recommend this product to others?
  10. How could we improve our product to better meet your needs?

Examples of Survey Questions: 

Here are key examples of surveys from our template gallery. Using these examples, product teams will be able to:

  • Improve conversion rates
  • Determine product market fit
  • Get customer feedback to improve features
  • Improve onboarding flows

Example 1: Did you find what you were looking for?

The crypto-currency platform Coinbase came across a common problem when they wanted to update their tax center to better serve users: understanding what users actually wanted to see in the tax center. 

They knew that users were visiting the interface, but they didn’t know why - what information they were looking for or what they were downloading.

Using Sprig in-product Surveys, Coinbase was able to get feedback from users on if they found what they were looking for:

‍

They then offered a follow up question to identify what was needed to further serve customers:

‍

Learn more with Coinbase’s template.

Example 2: How did you feel while exploring the product?

Lenny Rachitsky, leading product expert, author and podcaster, interviews world-class product leaders and growth experts to uncover tactical, actionable, and practical advice to help listeners build, launch, and scale their businesses. 

In his template, he noted that many of these incredible leaders have one thing in common and that’s a strong “product sense.”

Product sense is the skill of consistently being able to craft products (or change existing products) that have the intended impact on their users. This sense requires empathy and creativity to hone and develop over time.

Through countless interviews with product leaders, Lenny developed survey questions that help product teams understand how users feel about their product and thus help product leaders better develop “product sense.”

‍

‍

Learn more with Lenny Rachitsky’s template on developing great product sense. 

Example 3: What is holding you back from trying (insert product)?

The Sprig team used this survey question in our own platform to improve conversions. We noticed a drop-off in our conversion flow through our product analytics. Naturally, we set off to dig deeper and understand what was driving this new trend in user behavior.

‍

‍

After reviewing the survey results associated with the time period in which the conversion drop-off emerged, the driving force was clear. Sprig's automated AI Analysis identified pricing as visitors’ main reason for not signing up for Sprig.

Review our template to learn how to optimize your conversion flow. 

Example 4: How disappointed would you be if you could not use our product?

This survey question can help determine product market fit or if your product is meeting the needs of your users.

Once you’ve determined that you are reaching your target personas and have tailored your acquisition methods to their needs and motivations, you need to make sure that your product meets their expectations.

This survey question helps determine how connected your users are to your product and if it truly meets their needs.

‍

 

‍

Learn more with the template from product expert Ben Williams. 

Example 5: What current features do you find the most valuable?

As you build a product roadmap, it's important to understand what features your users like and what they want to see in the future. This survey question is used by the Sprig product team to understand what features our customers find valuable and then determine what features we will invest in. 

 

Get the complete survey template for building a product roadmap here.

Sign up for our newsletter

Get the best content on user insights, design, and product management delivered to your inbox every week.

linkedin icontwitter icon

Written by

Related Articles

NPS Survey Best Practices: Maximize Insight and Drive Improvement
User Insights
May 10, 2024

NPS Survey Best Practices: Maximize Insight and Drive Improvement

Optimizing Your Survey Data: When to Use Open-Ended or Close-Ended Questions
User Insights
Apr 24, 2024

Optimizing Your Survey Data: When to Use Open-Ended or Close-Ended Questions

Customer Feedback Software for Real Insights: 6 Best Tools for 2025
User Insights
Feb 12, 2024

Customer Feedback Software for Real Insights: 6 Best Tools for 2025

white sprig logo
Products
In-Product Surveys
Long-Form Surveys
Feedback
Replays
Heatmaps
AI Insights
Features
Integrations
Mobile
AI Study Creator
Dashboards
AI Analysis
Security Standards
Solutions
BY use case
Continuously Optimize
Improve Conversion
Solve Pain Points
Save Time & Resources
BY TEAM
User Research
Design
Product Management
Marketing
Engineering
Customer Experience
Templates
Customers
Resources
Blog
Events & Webinars
Help Center
Video Tutorials
Session Replay Guide
Pricing
Enterprise
Company
About Us
Careers
Sprig Service Agreement
Privacy Policy
Data Processing Addendum
Status
Compare
vs Qualtrics
vs Fullstory
vs Hotjar
vs Medallia
vs Pendo
Copyright 2025 Sprig, All Rights Reserved
linedkin logotwitter logo