Customer feedback on your product can be the difference between a well-loved product experience and a feature with bugs that your customers won’t use.
But once you decide to run a product survey, you’ll need to ask the right questions.
We’ve aggregated some of the most common survey questions from our users and our expert template gallery into a complete list of survey questions and five examples.
Let’s get started!
What is a Product Feedback Survey?
In simple terms, it's a tool that companies leverage to understand their users' opinions about their products. Conducting a survey before launching a product allows you to grasp people's genuine desires and needs.
These surveys are also valuable to gauge opinions on existing products. By gathering feedback, companies can assess user satisfaction and identify areas for improvement with existing features.
Top 10 Survey Questions for 2025:
- How satisfied are you with (insert feature)?
- Did you find what you were looking for?
- What is holding you back from trying (insert product)?
- Which features are most valuable to you?
- How disappointed would you be if you could not use our product?
- What important features are we missing?
- What are you trying to solve by using our product?
- Did you find what you were looking for in (insert feature)?
- How likely are you to recommend this product to others?
- How could we improve our product to better meet your needs?
Examples of Survey Questions:
Here are key examples of surveys from our template gallery. Using these examples, product teams will be able to:
- Improve conversion rates
- Determine product market fit
- Get customer feedback to improve features
- Improve onboarding flows
Example 1: Did you find what you were looking for?
The crypto-currency platform Coinbase came across a common problem when they wanted to update their tax center to better serve users: understanding what users actually wanted to see in the tax center.
They knew that users were visiting the interface, but they didn’t know why - what information they were looking for or what they were downloading.
Using Sprig in-product Surveys, Coinbase was able to get feedback from users on if they found what they were looking for:
They then offered a follow up question to identify what was needed to further serve customers:
Learn more with Coinbase’s template.
Example 2: How did you feel while exploring the product?
Lenny Rachitsky, leading product expert, author and podcaster, interviews world-class product leaders and growth experts to uncover tactical, actionable, and practical advice to help listeners build, launch, and scale their businesses.
In his template, he noted that many of these incredible leaders have one thing in common and that’s a strong “product sense.”
Product sense is the skill of consistently being able to craft products (or change existing products) that have the intended impact on their users. This sense requires empathy and creativity to hone and develop over time.
Through countless interviews with product leaders, Lenny developed survey questions that help product teams understand how users feel about their product and thus help product leaders better develop “product sense.”
Learn more with Lenny Rachitsky’s template on developing great product sense.
Example 3: What is holding you back from trying (insert product)?
The Sprig team used this survey question in our own platform to improve conversions. We noticed a drop-off in our conversion flow through our product analytics. Naturally, we set off to dig deeper and understand what was driving this new trend in user behavior.
After reviewing the survey results associated with the time period in which the conversion drop-off emerged, the driving force was clear. Sprig's automated AI Analysis identified pricing as visitors’ main reason for not signing up for Sprig.
Review our template to learn how to optimize your conversion flow.
Example 4: How disappointed would you be if you could not use our product?
This survey question can help determine product market fit or if your product is meeting the needs of your users.
Once you’ve determined that you are reaching your target personas and have tailored your acquisition methods to their needs and motivations, you need to make sure that your product meets their expectations.
This survey question helps determine how connected your users are to your product and if it truly meets their needs.
Learn more with the template from product expert Ben Williams.
Example 5: What current features do you find the most valuable?
As you build a product roadmap, it's important to understand what features your users like and what they want to see in the future. This survey question is used by the Sprig product team to understand what features our customers find valuable and then determine what features we will invest in.
Get the complete survey template for building a product roadmap here.
