Best Alternatives to FullStory

Feature comparison: Sprig vs. Fullstory

Replays

Web session replay

Watch real user sessions on websites and web apps

Mobile session replay

Watch real user sessions in mobile apps

Rage clicks & dead clicks

Capture user frustration signals

Coming Soon

Replays AI Analysis

AI analyzes and groups replays into themes

Heatmaps

Heatmaps, click maps & scrollmaps

Visualize where users interact and scroll

Heatmap AI Analysis

AI analyzes and distills heatmap results

Surveys

Gather feedback and measure user satisfaction

Industry-leading survey capabilities

Advanced question types and survey builder

Survey AI Analysis

AI summarizes and distills survey results

Feedback

Feedback buttons

Collect user feedback with on-site buttons

Feedback AI Analysis

AI summarizes and distills Feedback results

Platform Capabilities

Private by default

Easy setup to anonymize data and protect user privacy

No browser cookies

Securely track users without using browser cookies

Targeted data collection

Collect only what's most relevant to your goals

Product-level AI Insights

AI identifies broader product themes and trends

AI Recommendations

AI generates product solutions based on study results

Enterprise-grade security, privacy, compliance

SOC 2 reports available and more advanced security

Explore Sprig’s all-in-one product experience platform

In-Product Surveys

Understand why your users do what they do

Launch AI-generated surveys right in your product in minutes, and watch AI analyze the results in real time.

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Automate survey creation

Quickly get started with AI-generated surveys that are customized to solve your specific product challenges.

Get targeted insights

Trigger branded in-product surveys to specific users based on who they are and what actions they take in your product.

Rapidly learn with AI

Automatically summarize your Survey results, including open-text responses, to reveal the top feedback themes.

LONG-FORM SURVEYS

Survey at scale, then analyze with AI

Measure user experience with advanced surveys across email, SMS, chat, and more—then let Sprig AI transform responses into fast, actionable insights.

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AI insights for opportunities and trends

Pinpoint moments of friction

Quickly launch surveys across channels to spot where users get stuck—no complex setup required.

Get insights when they matter

Ask the right users the right questions using advanced question types, skip logic, and more.

Understand behavioral drivers

Survey users after specific interactions and let Sprig AI surface patterns and actionable takeaways.

feedback

Always know what your users are thinking

Capture continuous feedback right in your product and get AI-powered product recommendations based on responses.

Explore Feedback

Start learning in minutes

Empower anyone on your team to capture user feedback with an easy one-time set up that gives you constant insights.

Capture feedback at scale

Get 3x more customer feedback with bite-sized prompts that are built directly into your product experience.

Get action items with AI

Instantly analyze your Feedback responses and determine your next steps with recommendations from Sprig AI.

REPLAYS

Find and fix where your users get stuck

Recreate, analyze, and resolve user experience issues with AI-powered session replay.

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Understand user behavior at scale

Continuously recreate user journeys across your product’s core flows with post-engagement session replays.

Instantly analyze behavior with AI

Organize and uncover insights effortlessly—Sprig AI sorts event logs by themes and highlights key user pain points.

Link user actions to insights

Track users’ session interactions alongside their Survey feedback to see exactly what influenced their sentiment.

heatmaps

Understand product behavior at scale

Capture a visual representation of your users’ in-product interactions with AI that does the analysis for you.

Explore Heatmaps

Aggregate user interactions

See where users move, click, and scroll across your product to quickly identify patterns and trends in their experience.

Zoom into specific behavior

Filter and segment product experience behavior based on your users’ unique attributes and in-product actions.

Instantly analyze with AI

Automatically summarize your Heatmap results to reveal the top actionable themes in your users’ product behavior.

AI Insights

Fuel product growth with AI Insights

Sprig AI generates specific and actionable product suggestions to achieve your goals.

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Make informed and impactful product decisions

Always know what to build next with AI product recommendations that are based on your users’ real-time behavior and feedback.

Improve your customer journeys

Automatically surface areas of friction across your core flows and get AI recommendations to solve your users’ pain points.

Optimize your key product metrics

Get specific guidance on how to improve your product experience to drive revenue, retention, and user satisfaction.

In-Product Surveys

Understand why your users do what they do

Run targeted Surveys right in your product and capture your users’ real-time insights.

Explore In-Product Surveys

Long-Form Surveys

Survey at scale, then analyze with AI

Measure user experience with advanced surveys across email, SMS, chat, and more—then let Sprig AI transform responses into fast, actionable insights.

Explore Long-Form Surveys

Feedback

Always know what your users are thinking

Capture ongoing feedback right in your product and continuously learn from your users.

Explore Feedback

Replays

Find and fix where your users get stuck

Record targeted clips of specific user sessions and find trends in your users’ behavior.

Explore Replays

Heatmaps

Understand product behavior at scale

Capture an intuitive visualization of your users’ in-product engagement.

Explore Heatmaps

AI Insights

Fuel product growth with AI Insights

Sprig AI generates specific and actionable product suggestions to achieve your goals.

Explore AI Insights

Why add Sprig to your product toolkit?

Connect session replays and surveys to maximize product learning

Unlike Fullstory, Sprig enables you to record users’ sessions before and after they engage with an in-product survey—giving you a holistic view of your users’ sentiment and the actions they took at that exact moment.

Launch studies in minutes

Our customers said it best—launching a study in Sprig is “ridiculously easy!” And to make it even simpler, we have a library of 75+ expert-made templates that you can use to create Replays, Surveys, and more in just a few clicks.

"I launched 5 studies in 1 hour! Ridiculously easy!"
‍
- Keith L.

Source: G2 Crowd

Industry leading audience targeting for fast, accurate results

With Sprig’s industry leading audience targeting, you can trigger studies at the exact moment you want, to the exact users you want. So whether you’re running an in-product Replay, Heatmap, or Survey, you can quickly get the insights you need.

Seamless integrations with your existing tech stack

Automatically trigger Sprig studies based on Segment events or enrollment in Optimizely and LaunchDarkly experiments, pair quantitative data from Mixpanel and Amplitude with qualitative data from Sprig, and so much more. We’ve even had customers keep Fullstory for analytics and switch to Sprig for Replays, Heatmaps, and Surveys to collect more robust user experience insights.