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Square uncovered 100+ actionable insights within the first 6 months
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Sprig vs Fullstory

Why product teams choose Sprig over Fullstory:

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All-in-one platform enables you to capture user behavior and feedback

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Industry-leading AI analysis across all study types—Replays, Heatmaps, Surveys, and Feedback

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More advanced audience targeting so you can get hyper-relevant results

Book a Demo
Or watch a video tour
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Feature comparison: Sprig vs. Fullstory
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Replays

Web session replay

Watch real user sessions on websites and web apps

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Mobile session replay

Watch real user sessions in mobile apps

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Rage clicks & dead clicks

Capture user frustration signals

Coming Soon

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Replays AI Analysis

AI analyzes and groups replays into themes

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Heatmaps

Heatmaps, click maps & scrollmaps

Visualize where users interact and scroll

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Heatmap AI Analysis

AI analyzes and distills heatmap results

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Surveys

Surveys

Gather feedback and measure user satisfaction

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Industry-leading survey capabilities

Advanced question types and survey builder

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Survey AI Analysis

AI summarizes and distills survey results

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Feedback

Feedback buttons

Collect user feedback with on-site buttons

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Feedback AI Analysis

AI summarizes and distills Feedback results

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Platform Capabilities

Private by default

Easy setup to anonymize data and protect user privacy

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No browser cookies

Securely track users without using browser cookies

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Targeted data collection

Collect only what's most relevant to your goals

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Product-level AI Insights

AI identifies broader product themes and trends

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AI Recommendations

AI generates product solutions based on study results

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Enterprise-grade security, privacy, compliance

SOC 2 reports available and more advanced security

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Powering the world’s top companies

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WHAT EX-fullstory USERS SAY
“Fullstory gives you so much ‘always on’ data to wade through that it's hard to make sense of it all, and I can only observe but not ask users how they feel. Sprig's AI Analysis saves me hundreds of hours while still enabling me to observe AND hear directly from customers.”
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Ex Fullstory User
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Computer Software
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51-1,000 Employees

A Unified Platform Built for Every Step of the Research Journey

Start with what you need today and expand over time.

Research Core

Run advanced long-form surveys with AI-powered insights. Designed to move fast, ask better questions, and drive confident decisions.

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Long-Form Surveys
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AI Insights
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Digital Experience

Capture in-the-moment feedback with in-product surveys and always-on inputs to optimize flows and reduce churn.

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In-Product Surveys
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Feedback
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Digital Behavior

Replay sessions and visualize user interactions to uncover friction and improve UX across web and mobile.

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Replays
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Heatmaps
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Our customers are raving

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Sprig makes it easy to obtain timely, relevant responses. We've gained invaluable insights to guide our development process.
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Lillian Zuo
Director of Product
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Sprig is truly magical! I had a question, and we were able to put together a survey and get insights within a day.
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Elynn Lee
Product Manager
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We get enough responses to have actionable learnings within days. And, the team is freed up to focus on longer-term projects.
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Jewel Seperson
Head of User Research
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Plans & Pricing

Explore pricing plans to find the one that best fits your business needs.
Explore Pricing

Why add Sprig to your product toolkit?

Connect session replays and surveys to maximize product learning

Connect session replays and surveys to maximize product learning

Unlike Fullstory, Sprig enables you to record users’ sessions before and after they engage with an in-product survey—giving you a holistic view of your users’ sentiment and the actions they took at that exact moment.

Launch studies in minutes

Our customers said it best—launching a study in Sprig is “ridiculously easy!” And to make it even simpler, we have a library of 75+ expert-made templates that you can use to create Replays, Surveys, and more in just a few clicks.

"I launched 5 studies in 1 hour! Ridiculously easy!"
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- Keith L.

Source: G2 Crowd
launch studies in minutes
Focus on your most important user flows

Industry leading audience targeting for fast, accurate results

With Sprig’s industry leading audience targeting, you can trigger studies at the exact moment you want, to the exact users you want. So whether you’re running an in-product Replay, Heatmap, or Survey, you can quickly get the insights you need.

Seamless integrations with your existing tech stack

Automatically trigger Sprig studies based on Segment events or enrollment in Optimizely and LaunchDarkly experiments, pair quantitative data from Mixpanel and Amplitude with qualitative data from Sprig, and so much more. We’ve even had customers keep Fullstory for analytics and switch to Sprig for Replays, Heatmaps, and Surveys to collect more robust user experience insights.

Seamless integrations with your existing tech stack

Customer support that rolls out the red carpet

Our mission is to help you create products your users truly love. That’s why we’re here to help at every step of the way—from onboarding to study creation to analysis, and everything in between.

4.5 / 5 stars
“Sprig is ridiculously quick in responding to questions and very active in helping troubleshoot issues.”
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Peter L.
5 / 5 stars
“The team at Sprig is super helpful with onboarding / training / strategizing. They really ensure success.”
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Keith L.
5 / 5 stars
"I enjoy the high-touch support team - they are responsive to feedback and always evolving the product."
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Maegan P.
Source: G2 Crowd

See what people are raving about

See the Sprig platform for yourself and start collecting game-changing insights today.

Get Started FreeBook a Demo
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