Updated by The Sprig Team on July 6, 2026.
A well-designed survey can make a big difference in the development of a product or feature. It gives you a deep perspective on what your users actually think about your product.
Qualtrics, SurveyMonkey and Sprig are all well-established survey companies with different pros and cons to each one. As you start to consider which survey tool is right for your team, use this guide to help you make a decision.
Qualtrics:
Qualtrics offers feedback tools to understand customer satisfaction and brand sentiment across your digital experience (website and mobile app).
The platform collects data on customers and then organizes it into dashboards that product teams can use to make decisions. The product teams can use that data to try to understand product issues or ways to better personalize the experience.
The survey tool features include:
Survey Design and Customization: Qualtrics allows users to create surveys with a variety of question types, including multiple choice, text entry, matrix questions, and more. It also offers advanced logic and branching to enable personalized survey experiences.
Multi-Channel Distribution: Surveys can be distributed through various channels such as email, website embedding, social media, and more.
Data Analysis and Reporting: Qualtrics has reporting and analytics tools to analyze survey data in real-time and visualization options such as charts and graphs for clear presentation of results.
Limitations:
Qualtrics has a few limitations that product teams should consider when assessing the tool:
- Steep learning curve to use platform.
- Complex implementation for advanced features.
- Feature overkill for smaller teams.
Pricing options:
Qualtrics pricing options aren’t as transparent as other platforms, and they currently do not have a list of pricing options on the website.
The platform is known to support larger enterprise companies, so the pricing is typically much more expensive than Sprig or SurveyMonkey.
SurveyMonkey:
SurveyMonkey is an online survey platform that provides a versatile set of tools for creating, distributing, and analyzing surveys. It is one of the most widely used survey platform tools with 20 million questions answered daily, and it is also hailed as intuitive and easy-to-use.
The survey tool features include:
Multi-Channel Distribution: Surveys can be distributed through various channels, including email, web links and social media.
Real-Time Reporting and Data Export: Users can view survey responses in real-time and access basic analytics through the SurveyMonkey dashboard.
Team Collaboration: SurveyMonkey offers features for collaboration, allowing multiple users to work on surveys simultaneously. Users can control access and permissions for collaborators, ensuring data security.
Limitations:
There are three key limitations to SurveyMonkey:
- Restrictive free tier.
- Punitive volume overages.
- Rigid UI customization.
Pricing options:
SurveyMonkey offers structured pricing tiers divided between individual power users and collaborative teams, requiring annual commitments for the best rates. An individual advantage plan is around $39-46 per month, and an individual premier plan is priced at $139 per month.
Sprig:
Sprig works to go beyond customer analytics to provide insight into why your customers take certain actions by combining the power of AI Analysis with Surveys.
Sprig Surveys are made for web and mobile apps and platforms and are also uniquely designed to capture results directly in the app or platform.
The survey tool features include:
Sprig AI Analysis: Product teams can turn user Survey responses into actionable product learnings with Sprig’s GPT-powered AI Analysis.
Data Integrations: Teams can send product data and insights in and out of Sprig with integrations with Segment, Amplitude, Mixpanel, and Census.
Expert-Made Templates: With 90+ Survey templates built by top product teams and Sprig’s in-house experts, it is also easy to get started with Surveys.
Pricing:
Sprig offers pricing models for any type of product and the pricing is transparent with no hidden fees.
- Free: For individuals just getting started with capturing quick and easy user insights.
- Starter: For professionals who only need to collect user insights from a small user base. $199 per month.
- Enterprise: For organizations scaling their product development with advanced user insights. Custom pricing based on business.
Get more information at sprig.com/pricing.
