Updated by The Sprig Team on July 16, 2026.
Qualtrics, SurveyMonkey, and Sprig all help organizations collect feedback, but they are designed for different research needs.
- Qualtrics is an enterprise experience management platform used for complex customer experience, employee experience, and research programs.
- SurveyMonkey is a general-purpose survey tool designed to make survey creation accessible to individuals and teams.
- Sprig is an enterprise-grade survey platform for customer and market research, powered by AI agents that help teams design studies, collect responses, and synthesize findings faster.
Here is how the three platforms compare.
Qualtrics:
Qualtrics offers feedback tools to understand customer satisfaction and brand sentiment across your digital experience (website and mobile app).
The platform collects data on customers and then organizes it into dashboards that product teams can use to make decisions. The product teams can use that data to try to understand product issues or ways to better personalize the experience.
The survey tool features include:
Survey Design and Customization: Qualtrics allows users to create surveys with a variety of question types, including multiple choice, text entry, matrix questions, and more. It also offers advanced logic and branching to enable personalized survey experiences.
Multi-Channel Distribution: Surveys can be distributed through various channels such as email, website embedding, social media, and more.
Data Analysis and Reporting: Qualtrics has reporting and analytics tools to analyze survey data in real-time and visualization options such as charts and graphs for clear presentation of results.
Limitations:
Qualtrics has a few limitations that product teams should consider when assessing the tool:
- Steep learning curve to use platform.
- Complex implementation for advanced features.
- Feature overkill for smaller teams.
Pricing options:
Qualtrics pricing options aren’t as transparent as other platforms, and they currently do not have a list of pricing options on the website.
The platform is known to support larger enterprise companies, so the pricing is typically much more expensive than Sprig or SurveyMonkey.
SurveyMonkey:
SurveyMonkey is an online survey platform that provides a versatile set of tools for creating, distributing, and analyzing surveys. It is one of the most widely used survey platform tools with 20 million questions answered daily, and it is also hailed as intuitive and easy-to-use.
The survey tool features include:
Multi-Channel Distribution: Surveys can be distributed through various channels, including email, web links and social media.
Real-Time Reporting and Data Export: Users can view survey responses in real-time and access basic analytics through the SurveyMonkey dashboard.
Team Collaboration: SurveyMonkey offers features for collaboration, allowing multiple users to work on surveys simultaneously. Users can control access and permissions for collaborators, ensuring data security.
Limitations:
There are three key limitations to SurveyMonkey:
- Restrictive free tier.
- Punitive volume overages.
- Rigid UI customization.
Pricing options:
SurveyMonkey offers structured pricing tiers divided between individual power users and collaborative teams, requiring annual commitments for the best rates. An individual advantage plan is around $39-46 per month, and an individual premier plan is priced at $139 per month.
Sprig:
Sprig is an enterprise-grade survey platform built for customer research and market research.
Organizations use Sprig to run customer satisfaction studies, brand and market research, product research, concept testing, customer experience surveys, and other quantitative research programs.
Sprig supports surveys distributed through email, research panels, web links, rwebsites, and native web and mobile applications. This allows teams to conduct both targeted research with their own customers and broad market research from a single platform.
Sprig is powered by AI agents that assist throughout the research process:
- Design Agent helps teams turn a document with survey questions and response options into fully programmed surveys that are ready to launch
- Field Agent helps teams distribute surveys and collect responses across customer and market research channels.
- Synthesize Agent analyzes responses, identifies themes, and turns research findings into research reports.
Together, these agents reduce the manual work required to move from a business question to reliable evidence.
Strengths
- Enterprise-grade survey capabilities for customer and market research
- AI agents that support study design, fielding, and synthesis
- Email, panel, link, website, web application, and mobile survey distribution
- Advanced survey logic and collection capabilities including MaxDiff, Conjoint, and Matrix
- Customer, product, UX, brand, and market research templates
- Enterprise security, permissions, and governance
Considerations
Sprig is designed for organizations that want to run enterprise-grade customer and market research programs. Individuals or small teams that need a basic survey for a one-time project may prefer a simpler general-purpose tool.
Get more information at sprig.com/pricing.
