A well-designed survey can make a big difference in the development of a product or feature. It gives you a deep perspective on what your users actually think about your product.
Qualtrics, SurveyMonkey and Sprig are all well-established survey companies with different pros and cons to each one. As you start to consider which survey tool is right for your team, use this guide to help you make a decision.
Qualtrics:
Qualtrics offers feedback tools to understand customer satisfaction and brand sentiment across your digital experience (website and mobile app).
It works by collecting data on customers and then organizing it into dashboards that product teams can use to make decisions. The product teams can use that data to try to understand product issues or ways to better personalize the experience.
The survey tool features include:
Survey Design and Customization: Qualtrics allows users to create surveys with a variety of question types, including multiple choice, text entry, matrix questions, and more. It also features advanced survey logic and branching to enable personalized survey experiences.
Multi-Channel Distribution: Surveys can be distributed through various channels such as email, website embedding, social media, and more.
Data Analysis and Reporting: Qualtrics has reporting and analytics tools to analyze survey data in real-time and visualization options such as charts and graphs for clear presentation of results.
Additional capabilities:
Qualtrics goes beyond surveys as a robust customer experience management platform that gathers and analyzes data on customers, employees and market trends.
Specifically for customers, Qualtrics offers digital experience analytics to identify and fix experience issues. It also offers analytics to optimize the customer journey to increase acquisition and improve loyalty.
Limitations:
Qualtrics has a few limitations that product teams should consider when assessing the tool:
- Steep learning curve to use platform.
- Limited design customization for surveys.
- No option to place surveys directly in the product at key moments.
- Limited advanced targeting options.
- Limited pre-built integrations.
Pricing options:
Qualtrics pricing options aren’t as transparent as other platforms, and they currently do not have a list of pricing options on the website.
The platform is known to support larger enterprise companies, so the pricing is typically much more expensive than Sprig or SurveyMonkey.
SurveyMonkey:
SurveyMonkey is an online survey platform that provides a versatile set of tools for creating, distributing, and analyzing surveys. It is one of the most widely used survey platform tools with 20 million questions answered daily, and it is also hailed as intuitive and easy-to-use.
The survey tool features include:
Multi-Channel Distribution: Surveys can be distributed through various channels, including email, web links and social media.
Real-Time Reporting and Data Export: Users can view survey responses in real-time and access basic analytics through the SurveyMonkey dashboard.
Team Collaboration: SurveyMonkey offers features for collaboration, allowing multiple users to work on surveys simultaneously. Users can control access and permissions for collaborators, ensuring data security.
Additional capabilities:
SurveyMonkey also offers a market research platform to help with product development, usage & attitudes, idea screening, ad testing, messaging & claims testing, package testing and pricing.
Pricing Options:
SurveyMonkey offers a variety of pricing options including a standard monthly plan at $99 per month, billed annually and the premier plan at $119 per month, billed annually.
Limitations:
There are three key limitations to SurveyMonkey:
- Cost: Using SurveyMonkey can end up being costly, especially if you're dealing with large-scale responses or require advanced customization features.
- Design limitations: Additionally, some users find that the survey design may feel outdated or cluttered for respondents, posing potential challenges in terms of user experience.
- Lack of In-Product Surveys: Without advanced targeting options, there is no way to place your survey in the product.
Sprig:
Sprig works to go beyond customer analytics to provide insight into why your customers take certain actions by combining the power of in-product Surveys with AI Analysis and Sprig Replays.
Sprig Surveys are made for web and mobile apps and platforms and are also uniquely designed to capture results directly in the app or platform.
With in-product Surveys, product teams are able to directly ask users what they think about specific parts of the product and solve issues like churn or low feature adoption using these results.
The survey tool features include:
Advanced Targeting: With Sprig, product teams can trigger Surveys based on specific user actions and characteristics already tracked in the product.
Sprig AI Analysis: Product teams can turn user Survey responses into actionable product learnings with Sprig’s GPT-powered AI Analysis.
Customizable Dashboards: Sprig enables teams to create dashboards for every user journey, so teams can analyze real-time Survey insights in one place.
Data Integrations: Teams can send product data and insights in and out of Sprig with integrations with Segment, Amplitude, Mixpanel, and Census.
Expert-Made Templates: With 90+ Survey templates built by top product teams and Sprig’s in-house experts, it is also easy to get started with Surveys.
Additional capabilities:
Sprig also offers the unique ability to collect users’ session clips and interactions alongside their Survey responses to see exactly what influenced their sentiment.
Here is a snapshot of Sprig Replays features:
- Advanced Targeting: Like Sprig Surveys, Replays can also be triggered based on specific user actions and characteristics your product already tracks.
- User Engagement Tracking: Watch your users’ product interactions, including their cursor activity, clicks, page scrolls, and mouseovers.
- Filtering Options: Filter Replay clips by time period and user attributes to see how product interactions and Survey feedback change over time and across cohorts.
Pricing:
Sprig offers pricing models for any type of product and the pricing is transparent with no hidden fees.
- Free: For individuals just getting started with capturing quick and easy user insights.
- Starter: For professionals who only need to collect user insights from a small user base. $175 per month, billed annually.
- Enterprise: For organizations scaling their product development with advanced user insights. Custom pricing based on business.
Get more information at sprig.com/pricing.