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Why Sprig?

Learn how Sprig can help you scale your research program by capturing in-the-moment insights from your actual customers.

Collection of Sprig surveys

To build customer-centric products, you need accurate insights from your users all the time

Yet traditional research tools haven’t evolved to meet the needs of modern product and research teams who can't stop to wait for insights.

Conducting research (and synthesizing all the results) takes time.

This leaves teams with a choice: Make decisions based on incomplete data, only use research sometimes, or skip research when you 
really need it.

Sprig delivers fast, reliable user insights throughout every stage of development

Sprig's integrated approach to research means you can easily learn from your customers whenever you have a question that needs answering

Onboarding Drop Off Study
03 product rep color block why sprig

Connect with the right users at the right time

  • Target specific users based on their characteristics and actions
  • Ask questions directly within your web and mobile products or via email and link
  • Receive 30% higher response rates than traditional research methods


Ensure user research happens early, often (and quickly) with Sprig

06 product rep microsurveys why sprig


Keep a constant pulse on your customer’s experience.

  1. Launch your microsurvey in minutes within your product, via link, or email
  2. Deliver questions based on specific user attributes or events
  3. Receive a 30% higher response rate than 
traditional surveys


Have more customer conversations, in less time

  1. Record your interview questions & share with your target audience
  2. See your customer's facial expressions & hear their tone of voice as they respond asynchronously
  3. Receive automatically analyzed transcriptions of each interview
04 product rep video interviews why sprig
05 product rep concept testing why sprig


Quickly iterate designs based on feedback from your users

  1. Upload your concept or embed a Figma prototype
  2. Add your video, text, likert, or multiple choice questions
  3. Receive automatically analyzed transcriptions of each interview

How Sprig helps user researchers, designers, and product managers build more successful products

  • More insights with less time and fewer resources

    With Sprig, your Product team gets constant, in-the-moment insights while your Research teams gets more time to focus on larger impact studies.

  • Faster, insight driven product development

    Your product team will be able to learn, iterate, and grow products faster and more successfully because they're using insights, not gut feelings, to drive development.

  • Visibility into the “invisible” parts of the user journey

    Unlike other research tools, Sprig helps you uncover valuable insights even in notoriously “invisible” moments throughout the customer journey including signup, onboarding, engagement, churn, and more.


More reasons to love Sprig

Get set up in minutes. Start seeing insights within hours.

After a quick integration, you’ll be ready to launch your first interview, concept test, or survey within minutes. Launch new studies whenever you want, without bugging your engineers or research team.

  • No-code integrations
  • Deliver via web, mobile, email, or link
  • Launch faster with 75+ templates
Sprig product screenshots
08 product rep features 2 why sprig

No manual analysis or ongoing work required

Rather than manually capturing and reviewing data, our automated analysis combines AI and human oversight to deliver accurate, actionable themes in real time.

  • Set it & forget it
  • Saves you hours of manual analysis
  • Automatically receive actionable insights

Precise targeting and results like you’ve never seen before

Conduct research with specific users at specific points in time, resulting in hyper-relevant feedback, higher response rates, and more confidence in your data.

  • 30% response rate, on average
  • Contextual, action-based targeting
  • Bigger samples sizes means more confidence in data
09 product rep features 3 why sprig


Square discovered 100+ actionable insights across 5 product areas in just 6 months

Learn how Sprig worked with Square to deliver in-product insights they can act on immediately.

  • Sprig has been extremely useful in scaling the team’s impact by speeding up knowledge generation and providing in-the-moment, highly relevant insights to our product team.

    Jewel Seperson - headshot

    Jewel Seperson

    Head of User Research at Square

Launch a Sprig and deliver insights within hours.

Conduct research within the product experience and test design concepts - all without engineering resources.