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Uncover market whitespace with AI-led foundational studies
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Connect user actions to motivations across the lifecycle
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Test designs and prototypes with rapid feedback
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Structure rigorous studies
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Run adaptive studies at scale
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Turn results into research reports
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Sprig vs Pendo

Why product teams choose Sprig over Pendo:

  • Industry-leading AI analysis across all study types—Replays, Heatmaps, Surveys, and Feedback
  • Ability to launch Replays and Heatmaps in your mobile app, not just web
  • Industry-leading survey capabilities including advanced question types, audience targeting, and design customization
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Feature comparison: Sprig vs. Pendo
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Replays

Web session replay

Watch real user sessions on websites and web apps

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Mobile session replay

Watch real user sessions in mobile apps

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Replays AI Analysis

AI analyzes and groups replays into themes

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Heatmaps

Heatmaps, click maps & scrollmaps

Visualize where users interact and scroll

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Scrollmaps

Track how far users scroll on websites and apps

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Heatmap AI Analysis

AI analyzes and distills heatmap results

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Surveys

Surveys

Gather feedback and measure user satisfaction

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Mobile app Surveys

Run in-product Surveys in mobile experiences

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Industry-leading survey capabilities

Advanced question types and survey builder

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Surveys AI Analysis

AI summarizes and distills survey results

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Open-text AI Analysis

AI groups open-text responses into themes

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Feedback

Feedback buttons

Collect user feedback with on-site buttons

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Feedback AI Analysis

AI summarizes and distills Feedback results

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Open-text AI Analysis

AI groups open-text responses into themes

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Platform Capabilities

Product-level AI Insights

AI identifies broader product themes and trends

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AI Recommendations

AI generates product solutions based on study results

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Product analytics

Traditional quantitative data collection and reporting

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No browser cookies

Track users without using browser cookies

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Enterprise-grade security, privacy, compliance

SOC 2 reports available and more advanced security

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Trusted by leading research teams

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Our customers are raving

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Sprig makes it easy to obtain timely, relevant responses. We've gained invaluable insights to guide our development process.
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Lillian Zuo
Director of Product
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Sprig is truly magical! I had a question, and we were able to put together a survey and get insights within a day.
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Elynn Lee
Product Manager
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We get enough responses to have actionable learnings within days. And, the team is freed up to focus on longer-term projects.
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Jewel Seperson
Head of User Research

Plans & Pricing

Explore pricing plans to find the one that best fits your business needs.
Explore pricing

Why choose Sprig versus competitors like Pendo?

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Source: G2 Crowd
Focus on your most important user flows

Accelerate product innovation with meaningful user insights

With Sprig’s industry-leading audience targeting, you can trigger studies at the exact moment you want, to the exact users you want. Using this hyper-targeted approach, Sprig customers get survey response rates of over 40%, on average—giving them faster and more relevant insights at scale.

Instantly turn feedback into action with AI Analysis

Unlike Pendo, Sprig built AI into the core of our product so you can instantly turn user feedback and behavior data into actionable learnings—we’ve even won the Forbes AI 50 award for our industry-leading AI Analysis.

AI handles the analysis, automatically
launch studies in minutes

Launch studies in minutes

Sprig is purpose-built to enable product teams to easily launch studies—Replays, Heatmaps, and Surveys—on their own, in minutes. And to make it even simpler, we have a library of over 75 templates that you can use to create a study in just a few clicks.

Stay safe with enterprise-grade security

Unlike Pendo, who uses cookies to track user data, Sprig uses local storage. We do not automatically collect any of your users’ data. Instead, we rely only on the Events and User Attributes that you explicitly choose to send into Sprig.

Stay safe with enterprise-grade security

Customer support that rolls out the red carpet

Our mission is to help you create products your users truly love. That’s why we’re here to help at every step of the way—from onboarding to study creation to analysis, and everything in between.

4.5 / 5 stars
“Sprig is ridiculously quick in responding to questions and very active in helping troubleshoot issues.”
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Peter L.
5 / 5 stars
“The team at Sprig is super helpful with onboarding / training / strategizing. They really ensure success.”
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Keith L.
5 / 5 stars
"I enjoy the high-touch support team - they are responsive to feedback and always evolving the product."
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Maegan P.
Source: G2 Crowd

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Research moves differently here.

 Sprig combines research craft with agents that handle the operational layer, so your team can focus on interpretation, strategy, and impact.
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