Long-Form Surveys [updates]

Smarter surveys with higher response rates

Engaging, conversational surveys

Choose a standard or conversational UI to boost participation with a modern chat experience proven to lift response rates.

Probe deeper with adaptive AI follow-ups

Add AI follow-ups, helping you uncover richer insights like an expert researcher.

Personalize every question with customer context

Enrich questions with user attributes and behavioral events, making every interaction more relevant, engaging, and insightful.

Generate surveys instantly with AI Survey Builder

Upload your research plan and let Sprig create a complete, foundational study in seconds—ready to launch and refine.

Enterprise-grade rigor without the complexity

Use advanced question types

Question types like MaxDiff, matrix, and rank order are built into an intuitive survey builder.

Apply advanced logic with ease

Use skip and page logic, randomization, and response piping to design studies with full control.

Run media-rich surveys

Embed Figma prototypes, images, video, or voice questions to capture detailed feedback in context.

Customize survey look and feel

Launch branded surveys with custom CSS styling, advanced design customization, and white-labeling.

Analyze and share insights in minutes, not weeks

AI-powered open-text analysis

Transform open-ended responses into clear themes and concise summaries, making large volumes of feedback easy to interpret.

Instant, shareable insights

Generate takeaways that align stakeholders and accelerate decisions so your research drives impact faster.

Frequently asked questions

What makes Sprig a strong replacement for Qualtrics or SurveyMonkey?

Sprig offers advanced survey logic with a modern, intuitive UI. You get features like quotas, skip logic, and MaxDiff, without the complexity of legacy platforms. Teams switch to Sprig for faster setup, cleaner design, and built-in AI that accelerates analysis.

Do I need engineering support to launch a Sprig survey?

No. Sprig long-form surveys are shareable links that require zero developer setup. Researchers can build and launch studies independently, making it easy to get started without waiting on engineering or product teams.

Does Sprig support advanced survey features like logic, quotas, and MaxDiff?

Yes. Sprig supports skip and display logic, randomization with pinned choices, response piping, MaxDiff, rank order, quotas, and more. It’s designed for UX and research teams who run rigorous surveys regularly.

Can I analyze survey results in Sprig, or do I need to export to Excel?

Sprig offers built-in analysis with AI-generated summaries and filters, but also makes it easy to export raw data for deeper analysis. Researchers told us they value both: the speed of AI insights and the control of offline workflows.

If I already use Qualtrics, do I have to switch everything at once?

Not at all. Most teams start with one or two long-form surveys while keeping Qualtrics live for other workflows. Sprig doesn’t require a full migration. You can start small, prove value, and expand on your terms.