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ONLINE GUIDE

Top ChatGPT Prompts for Product Managers

Unlock the power of ChatGPT with these prompts — written by PMs, for PMs.

cover page

Contents

Introduction
Tips for writing prompts
Write product specs based on user stories
Get competitor insights and market research
Build a market expansion strategy
The Future of ChatGPT and Product Management

In a rush? Download the PDF for later

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Introduction

With the launch of ChatGPT, product teams immediately saw the potential of the technology to help with day-to-day tasks and general productivity, but the best prompts are often a trade secret carefully guarded within companies.

In this short guide, we will equip you with the top ChatGPT prompts from leading product teams and the supporting prompts to help you refine, improve or expand upon the answer.

With these prompts, you’ll discover how to do the following key product management tasks with ChatGPT:

  1. Write product specs
  2. Get competitor insights and market research
  3. Build a market expansion strategy
ai

Tips for writing prompts

Before we get into the prompts, let’s talk about Chat GPT and tips for prompting.  While the tool is able to analyze complex data, it responds better to simple prompts.

Be clear, concise and specific. The more simple the phrasing, the better your results will be.1

Also, the first prompt may not work and you may need to refine your query to get better results. For example, let’s say you are the product manager for an application that provides users with their pay on a daily basis, and you want to understand the key use cases for this type of app.

The prompt, “Tell me the main reasons that people would use an app with daily pay offering,” yields a different response than “What are the main use cases for a daily pay offering.”

Try a few different formats and phrasings and then compare the answers. This process will enable you to figure out which phrasing will produce the most helpful answer.

Also, remember that ChatGPT has the capability to remember previous prompts and responses from a user, so each answer can build on the last one. If you like parts of the answer but think it could be improved, give the tool more instructions and ask it to “Try again.”

Now, let’s dive into the top prompts for product managers:

Write product specs based on user stories

Product specifications are a list of specs for the product team that help them determine exactly what to build. The document should not list exactly what to build, but provide pain points, context about users and business needs so that product teams can decide exactly what to produce.

The specs should answer the following questions:

  1. What are we building and why?
  2. What should the final build achieve?
  3. How do we measure success?2

Once you have user stories developed, you can use ChatGPT to build the product specifications.

For example, let’s say you have the following user story developed by your user researchers about your productivity app:

John is a 32-year-old marketing manager with a demanding job and multiple projects to oversee. He values organization and efficiency to ensure he meets deadlines while maintaining work-life balance.

He needs a tool that can help him effectively prioritize and manage his tasks to ensure he completes projects on time, stays organized, and reduces the stress of juggling various responsibilities.

He wants to find a productivity app that can provide him with a clear overview of his tasks, their due dates, and their priorities. He aims to streamline his work processes, allocate his time wisely, and have the ability to shift tasks around as priorities change.

To translate this story into a product specifications document, take the user stories and ask ChatGPT to build the product specs with the prompt:

“Write product specs using the (insert user story) for my (insert product name)”

While you’ll need to input more information to determine technical specs and timelines, you can get a general sense of features that should be included in the document.

For this user story, ChatGPT gave us a long list of necessary features including:

Task Management:

  • Create, edit, and delete tasks.
  • Set due dates, priorities, and assign tasks to projects.
  • Organize tasks into customizable lists or boards.

Task Prioritization and Reminders:

  • Mark tasks as high, medium, or low priority.
  • Send notifications and reminders for approaching deadlines.
  • Configure reminder preferences based on the user's schedule.

Task Tracking and Progress:

  • Track task progress (in progress, paused, completed).
  • Visual representation of task completion rate and achievements.

Time Tracking:

  • Log time spent on tasks.
  • Generate time tracking reports and summaries.

Collaboration:

  • Share tasks/projects with team members.
  • Assign tasks to team members.

Product managers can take these features, prioritize them and put timelines and technical specifications next to each feature to build product specs.

Get competitor insights and market research

Product managers are all familiar with the idea of “product market fit” or how well your product meets the needs of the key audience. Simply put, does the key audience need or want your product.

Market research is key to understanding product-market fit. It gives you insights into your market position, audience and competitors that you’ll need to worry about.3

You can use ChatGPT to scan resources online and do this research for you with simple prompts like:

“Below is a list of G2 profiles of productivity tools. Give me a summary of the top 5 product features that are mentioned most frequently in their product reviews.”4

You can then refine the prompt with constraints:

Adhere to the following rules when completing your task:

  • Present your findings in a manner that is useful to a product manager conducting market research.
  • Provide each summary in 2-3 short sentences.
  • List each summary in order of most requested to less frequently requested.

These types of prompts will save you hours of time often spent scouring websites and then analyzing research yourself.

Build a market expansion strategy

A market expansion strategy empowers a company to tap into new opportunities, diversify revenue streams, and reach a broader audience. By carefully identifying and entering new markets, businesses can reduce their dependence on a single market, thus minimizing risks associated with market fluctuations.

It also allows companies to leverage their existing strengths while adapting their offerings to meet the unique needs and preferences of different market segments.

You can use this ChatGPT prompt to help define your expansion strategy:

“Recommend a strategy to expand our tech company's product into a new market segment while addressing potential challenges and opportunities.”

With just a few added details about the company and your current audience, you have the beginning of an expansion strategy. For example, this is the response generated by ChatGPT for the productivity app expanding into the government sector:

Strategy for Expanding a Productivity App into the Government Employee Market Segment

Expanding a productivity app into the government employee market segment presents a unique opportunity to provide tailored solutions for their specific needs while contributing to enhanced efficiency and collaboration within government agencies. To navigate this expansion successfully, a comprehensive strategy is crucial.

Market Research and Understanding:
Begin by conducting in-depth research to gain a deep understanding of the challenges and pain points faced by government employees. Identify how the app's current features align with these challenges and where gaps exist. This understanding will serve as the foundation for your strategy.
‍
Government Compliance and Security:
Address the paramount concerns of government agencies - compliance and data security. Ensure the app meets relevant government regulations and security standards. Highlight how the app's data encryption and user authentication align with government security requirements.

Customization for Government Workflows:
Adapt the app's features to accommodate the unique workflows and processes within government agencies. Customizable templates, integration with government-specific software, and tools for collaborative documentation can enhance the app's value in this segment.

And you also have potential challenges to be aware of:

Challenges:
  • Government Procurement Process: Government procurement can be lengthy and complex. Simplify the process by offering clear documentation on the app's features, security, and compliance.
  • Bureaucracy and Resistance to Change: Government agencies can have entrenched systems. Overcome resistance by demonstrating how the app streamlines processes and contributes to cost savings.
  • Regulatory Hurdles: Navigating government regulations can be challenging. Prioritize regulatory compliance and provide transparent information to address concerns.
Solutions:
  • Educational Initiatives: Launch webinars, workshops, and training sessions to educate government employees about the app's benefits, features, and ease of integration.
  • Pilot Programs: Offer trial periods and pilot programs to showcase the app's effectiveness within government agencies, providing concrete results to influence decision-making.
  • Dedicated Government Support: Provide specialized customer support to address the specific queries and concerns of government customers.

The Future of ChatGPT and Product Management

We are just starting to unlock the power of ChatGPT in the area of product management. At the end of the day, product management is really all about what people can do - how product leaders can rally together teams towards a goal or how they can steer the ship in the right direction.

ChatGPT is a tool to make these people even more effective. It can significantly enhance the effectiveness of product teams by offering valuable insights, accelerating ideation processes, and aiding in decision-making.

It can be even more powerful when you have the right data on your product, from the right users. Sprig enables product teams to capture user insights from the right audience, and then our Sprig AI will analyze and summarize your open-text responses to give you actionable product recommendations.

1 "ChatGPT Prompts for Product Managers." April 11, 2023,  https://tldv.io/blog/chatgpt-prompts-product-managers/
2 “Product Management Process,” Accessed July 23, 2023, www.prodpad.com/resources/guides/product-management-process/specifications.
3 “What is product market fit,” Accessed July 24, 2023, https://www.aha.io/roadmapping/guide/product-strategy/what-is-product-market-fit.
4 “What is product market fit,” Accessed July 24, 2023, https://www.aha.io/roadmapping/guide/product-strategy/what-is-product-market-fit.

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