We’ve all been there. We have our product analytics tool set up perfectly, great visibility into our funnels, onboarding, and retention. In fact, they’re set up so well that we can see clear trends emerging. The users are going here, they’re clicking that, they’re turning this on, they’re going there...and then...they’re dropping off? They’re not coming back? Why? What are they thinking?
Quantitative insights is great at identifying the who, when, and where of user behavior. But what about why?
Conversely, qualitative insights is crucial to understanding the nuances of user experience. We can see user feedback improve over time. We can hear from customers about why they crave our product.
But businesses need context to take action. We need to connect the user feedback and “why” back to the who, when, and where of our product experience. Otherwise, it’s just a trend, not an actionable insight.
So how do we solve this?
The answer lies in integrating our quantitative and qualitative analytics.
Introducing the Sprig and Amplitude integration
When you use Sprig and Amplitude together, you revolutionize the power of your analytics. After identifying where and when key actions happen in your product with Amplitude, your team can uncover why in Sprig with targeted In-Product Surveys.
So how exactly does it work? Use Sprig to run In-Product Surveys, analyze and aggregate the results, and even group open-text responses by theme, sentiment, and urgency. Sprig will automatically push those feedback scores and themes back into Amplitude as user-based events, so you can analyze with all of the power of Amplitude.
Here's some inspiration for how your team can leverage Sprig and Amplitude together:
- Analyze the behavior of users with high or low product-market fit ratings
- See how users who upgrade feel about the new feature set
- Break down feedback by geography, usage, and device
- Track feedback over time across different user cohorts
The Sprig and Amplitude integration solves these challenges:
- Continuously track your critical user journeys to surface pain points and understand how to solve them.
- Collect continuous user feedback and analyze results by segment or use to build new cohorts.
- Detect a drop-off point in your conversion or onboarding flow and pinpoint the exact reason behind it.
Customers who love Sprig and Amplitude
“At Opendoor, Amplitude and Sprig are both an essential part of our PM tech stack. Amplitude shows us when and where we have issues, and Sprig helps us quickly find out why. Without the qualitative insights provided by Sprig, we would need to spend weeks deploying many A/B tests to solve our most pressing issues.”
-Nikunj Kothari, Growth Product Lead, Opendoor
How do I get started?
Create a free Sprig account and start learning from your quantitative and qualitative product insights in one place. Or if you're already a Sprig customer, create a free Amplitude account to start capturing product analytics.
