Today, we’re announcing an exciting update to our platform: Unmoderated Concept & Usability Testing. Teams will be able to easily test with actual users thanks to quick, in-product recruiting functionality and a user-friendly test-taking experience.
Concept and usability testing are essential techniques for product teams because they help guide the right decision-making and ensure resources don’t go to waste building the wrong–or an unusable–product or feature. And data shows that actual users provide higher quality and more reliable research insights. Yet most testing platforms make conducting research with your own users a pain.
Testers often need to navigate multi-step instructions and download annoying plug-ins just to get started. Some of the most well-known platforms are so cumbersome and unintuitive that many teams exclusively source generic testers through panel providers instead of burdening their own users.
There is another reason why teams don’t test with existing users: it’s hard to access them. The process of pulling lists, coordinating with internal teams, and sending blast emails (but not too many!) is a lot of work.
At Sprig, we think it’s time to change the way user testing is done. Because your user tests are only as good as the insights that come from them.
Introducing Sprig’s Unmoderated Concept & Usability Testing Solution
Sprig has always been committed to helping teams generate high-quality, reliable insights by doing research with actual users. Our in-context research capabilities have become an essential way for teams to learn what users actually think and feel as they use a product and complete actions.
This update delivers the power of our platform earlier in the product development cycle by enabling a seamless, unmoderated concept and usability testing experience for users.
“We believe that high-quality user research is core to building better experiences and products–and the highest quality research comes from your own users,” says Ryan Glasgow, Sprig’s CEO. ”We’ve built a modern user testing solution that’s easy and intuitive for your users to navigate."
User Testing That’s User Friendly
Seconds after opening a Sprig test, users start engaging with simple and intuitive prompts–no plugins required. They can instantly start reviewing concepts, completing recorded usability tasks, and providing feedback via text, voice, or video.
Sprig also makes it easy to review non-disclosure agreements and acknowledge consent for sensitive material right within the testing flow.
Recruit Users From Your Product in Minutes
The most exciting (and unique) aspect of Sprig’s new testing functionality is the ability to quickly identify and recruit your users right within the product experience.
Use Sprig to get hyper-relevant testers from your own pool of users within minutes–without asking your data science or engineering teams for help with each request!
- Testing an update to an existing feature? Target users right after they interact with the existing feature or those who have used it in the last few days.
- Testing a net new feature? Target users across a few high traffic pages where your target users are likely to engage with the current product.
Teams can even use Sprig to run in-product usability tests within a live, code complete product during natural product usage. This new-to-market functionality can help identify critical issues that were missed during pre-launch testing or ongoing UX benchmarking.
Just target your ideal users after they finish an action or flow and invite them to complete tasks within the actual product instance and provide feedback 🤯.
Centralize Insights & Collaborate Across Your Organization
Sprig’s new testing capabilities provide yet another way to generate valuable and trusted insights from your own users.
And because the platform is built for researchers, product managers, and designers to use together, teams have unlimited seats and can invite others in the company to view (and use) the insights generated.
Say goodbye to sharing licenses and creating individual accounts for more tests–and say hello to Sprig.
Take It For a Spin–and Tell Us What You Think!
Sign up here and run your own concept and usability tests. Think someone in your network might be interested too? Share on social media and we’ll send you some sweet Sprig swag!
*Enterprise customers gain access to Sprig’s in-product recruiting and NDA functionality, as well as our full platform offering that includes highly targeted, in-product research studies. Talk to us to learn more.
