It would be an understatement to say that the role of AI in research is disputed. Many researchers argue that AI simply cannot conduct research and that the results of AI-supported research are inaccurate. Others argue that AI could enhance (or even replace) the role of UX researchers.
In this guide, we partnered with researchers who have embraced AI in their daily workflows to explain how leveraging the right tools has actually augmented their processes and results—showing the value of research even at a time when businesses are considering cutting research departments.
Read on to learn how you too can combine the power of research with the power of AI.