navy logo
Products
PRODUCTS
survey icon
In-Product Surveys
Capture targeted user insights right in your product
replays icon
Replays
Recreate and optimize user journeys across your product
teal icon of a survey with chapters
Long-Form Surveys
Measure UX at scale with advanced link surveys and AI analysis.
heatmaps icon
Heatmaps
Visualize user behavior in your product at scale
feedback icon
Feedback
Collect continuous user feedback at scale
ai recommendations icon
AI Insights
NEW
Sprig AI generates actionable product solutions
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
by Use Case
continuously optimize icon
Continuously optimize
Analyze your users’ experience through core flows
solve pain points icon
Solve pain points
Uncover emerging trends in your users’ behavior
improve conversion icon
Improve conversion
Understand why and how users are dropping off
save time and resources icon
Save time & resources
Know which new features are worth the investment
by TEAM
uxr icon
User Research
Maximize the speed and impact of your research
Design
Validate and get buy-in for designs with real user insights
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
lenny template
Survey
Develop Product Sense to Build Great Products
lenny headshot
Lenny Rachitsky
View Template
arrow icon
feedback template
Feedback
Continuously Collect Product Feedback
favicon
Sprig
View Template
arrow icon
Optimize New Features
Replay
Optimize New Features to Enhance the User Experience
favicon
Sprig
View Template
arrow icon
templates
Template Gallery
Discover how our team and community use Sprig templates to inform product development.
View All
arrow icon
Customers
square nav photosquare left logo
Square uncovered 100+ actionable insights within the first 6 months
Read Now
arrow icon
ramp nav imageramp logo
Ramp created customer-centric products with Sprig AI
Read Now
arrow icon
classpass nav photoclasspass left logo
ClassPass improved usability and retention by optimizing core user journeys
Read Now
arrow icon
users icon
Meet our Customers
Learn how top companies leverage Sprig user insights to boost conversion, reduce churn, improve onboarding, and more.
View All
arrow icon
Resources
blog icon
Blog
Get expert advice on capturing product experience insights
event icon
Events & Webinars
Learn from past Sprig events & register for upcoming ones
help center icon
Help Center
Explore our knowledge hub to get started
in Sprig
video tutorial icon
Video Tutorials
Get a crash course in Sprig with our guided
video series
AI replay announcement text with a dashboard showing AI insights
New: AI-Powered Always-On Replays
Read Now
arrow icon
EnterprisePricing
Sign In
Book a Demo
navy logo
hamburger menu iconclose icon
Products
caret icon
Products
survey icon
In-Product Surveys
teal icon of a survey with chapters
Long-Form Surveys
feedback icon
Feedback
replays icon
Replays
heatmaps icon
Heatmaps
ai recommendations icon
AI Insights
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
caret icon
By Use case
continuously optimize icon
Continuously optimize your product & website
solve pain points icon
Surface & solve pain points
improve conversion icon
Improve conversion rates
save time and resources icon
Save engineering time & resources
By TEAM
uxr icon
User Research
Design
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
Customers
Resources
caret icon
blog icon
Blog
event icon
Events & Webinars
help center icon
Help Center
video tutorial icon
Video Tutorials
Enterprise
Pricing
Sign InGet Started Free

Build products for people not data points

Embrace the human behind the numbers to build something people truly love

By Ryan Glasgow | CEO of Sprig

Product teams are tasked with ambitious, complex product and business challenges. They might need to increase conversion for a signup flow, drive more revenue, increase user engagement for a new product line, or even build new products to expand the business. These complex challenges require sophisticated solutions and a deep understanding of the end user and customer they’re building for.

Over the past decade, there has been an incredible rise in product analytics. This surge has transformed us from a world where we had little understanding of how customers and users interacted with products to one where we know every single click, action, or inaction. This new data set has created an environment where we are inherently driven by quantitative data sets and tasked with goals and KPIs, ultimately pushing us to refine and optimize our products through the lens of numbers, charts, and graphs. 

Product analytics tells us the actions and inactions users are taking. It provides valuable data on every click, interaction, and abandonment. However, once an action is taken, a decision has already been made. Analytics only show the aftermath of a customer’s decision, when they have already decided to abandon their cart, end their subscription, or  simply not return to your website. 

Product analytics leads us to reactive decision-making, building for users who have already churned, instead of preventing them from doing so in the first place. We find ourselves constantly playing catch-up, addressing issues only after they have impacted our users and our business. This reactive approach limits our ability to anticipate and preemptively solve problems, ultimately hindering our capacity to create truly exceptional user experiences.

The next era of building world-class, modern products moves beyond analytics. Product analytics alone is not enough to help us build digital products for the future. We need to move beyond quantifying our users through numbers, charts and graphs, and data science statistics and trends.

The next generation of building world-class products involves understanding the individuals we are building for, as humans. Numbers, graphs, and analytics can only tell us where the problem lies. They create the goal, but they cannot guide us to reach the goals –  nor do they reveal the hopes, objectives, and hesitations of the people who use our products every day.

It’s time for a new type of data set to carry us forward and complement the product analytics we use today. To understand the users behind our products and move beyond numbers to humans, we need an experiential data layer. This layer captures users’ frustrations, pain points, optimism, aims, goals, and emotions, helping us understand how our products are impacting people and where they might be falling short.

This is called experience analytics. Experience analytics is a new data type that helps you understand people - just as if you were having a conversation with them. Charts, data and graphs become a clear picture of what your users actually think and feel. It answers the “why” behind the charts, data, and graphs, unlocking business outcomes that are often challenging and messy. These outcomes typically require immense amounts of testing, discussions, conversations, and whiteboarding. However, with experience analytics, we can clearly understand what we need to do to build better user experiences. The complex, messy paths to solutions become clear, crisp, simple, and streamlined.

As we move forward as an industry, it brings us back to why we’re all here. Our role in product development is to build product experiences that customers love. To build for people, we need to understand their sentiment in real time as they experience our products. This will solve the ambiguous business outcomes we are so often tasked with solving. We need to move beyond numbers and graphs and embrace quantifying experiences and people, deeply understanding not just as groups, but as individuals.

Product analytics provide us with valuable insights, but they are just one piece of the puzzle. Understanding the human elements—emotions, motivations, and experiences—completes the picture and guides us toward creating products that truly resonate with users. The future of product development lies in integrating these insights, enabling us to build products that not only meet but exceed the expectations of our customers. By embracing experience analytics, we can create products that are data-driven and human-centered, leading to greater success and satisfaction for both businesses and users alike.

Meet Sprig, the world’s first AI-powered experience insights platform. Sprig empowers product teams to ask the right questions, uncover real-time insights, and generate AI-powered solutions that drive revenue, retention, and user satisfaction. Stay tuned for September 5th when we will unveil the next generation of our platform that bridges the gap between numbers and humans!

white sprig logo
Products
In-Product Surveys
Long-Form Surveys
Feedback
Replays
Heatmaps
AI Insights
Features
Integrations
Mobile
AI Study Creator
Dashboards
AI Analysis
Security Standards
Solutions
BY use case
Continuously Optimize
Improve Conversion
Solve Pain Points
Save Time & Resources
BY TEAM
User Research
Design
Product Management
Marketing
Engineering
Customer Experience
Templates
Customers
Resources
Blog
Events & Webinars
Help Center
Video Tutorials
Session Replay Guide
Pricing
Enterprise
Company
About Us
Careers
Sprig Service Agreement
Privacy Policy
Data Processing Addendum
Status
Compare
vs Qualtrics
vs Fullstory
vs Hotjar
vs Medallia
vs Pendo
Copyright 2025 Sprig, All Rights Reserved
linedkin logotwitter logo