About the webinar
We’ve all been there. We have our product analytics tool set up perfectly, great visibility into our funnels, onboarding, and retention. In fact, they’re set up so well that we can see clear trends emerging. The users are going here, they’re clicking that, they’re turning this on, they’re going there...and then...they’re dropping off? They’re not coming back? Why? What are they thinking?
Quantitative insights is great at identifying the who, when, and where of user behavior. But what about why?
Conversely, qualitative insights is crucial to understanding the nuances of user experience. We can see user feedback improve over time. We can hear from customers about why they crave our product. But we need to be able to connect the user feedback and “why” back to the who, when, and where of our product experience. Otherwise, it’s just a trend, not an actionable insight.
This webinar will help you learn how to get the context you need to turn product trends into actionable product insights. Sprig Senior Product Manager will show you how to combine traditional product data with qualitative insights and uncover what’s driving user behavior trends in your product experience.
You’ll learn how to:
- Surface pain points in your critical user journeys and know how to solve them
- Launch an A/B test and learn why users prefer one version over the other
- Capture continuous user feedback and analyze results by segmenting or building cohorts