When a company invests in UX research during a product's conceptual phase it reduces the development timeline by 50%. When that research is done with your company's own users the result is high-quality research insights that you can trust.
In this session, Allison Dickin, User Researcher at Sprig, and Ben Kolde, Design Lead at Sprig, will walk you through new ways to connect with your users directly and how you can make it easy for them to take part in your research.
