In a recent poll 87% of researchers agreed or strongly agreed that recall bias had impacted their research. That makes sense. If you wait to ask your users a question about their experience until after they complete the flow you are evaluating you open your research to recall bias.
In this session, Ale Argenio, Head of UX at Noon, and Garrett Groszko, Director of Design at Noon, will walk you through how they have used in-product surveys to reduce recall bias and collect critical insights that have helped them build a stronger experience for their students.
