Understanding your Ideal Customer Profiles (ICPs) is essential when building a B2B product, and nowhere more so than in product-led growth (PLG), because they form a shared language that spans and aligns even more cross-functional workflows and relationships than in sales-led companies.
For product teams, having a well-defined ICP is critical to:
- Engaging with the right segment to better understand what to build
- Engaging with the right segment to better understand how to message what you’re building
- Optimising onboarding for the right set of users & teams
- Fueling product-led growth long term
In this webinar, PLG expert Ben Williams gives a step-by-step guide how to build the ideal ICP that will fuel your product growth.
