Research teams often need to prove the value of research insights to strategic decision making to get a seat at the table. How these teams create, measure, and communicate the impact of their research builds credibility to up-level the function from never-ending tactical requests to strategic projects that are top of mind for senior leadership.
Hear how UX research teams at Robinhood, Loom, and Opendoor are thinking about how to put this evolution into practice.
