Insights Gathered: Through the qualitative feedback on the page, Coinbase was able to make a second version of the interface to improve the user experience and ultimately simplify filing for taxes.
Coinbase was also able to eliminate a bug in its tax center using Sprig. During tax season, users needed to download certain reports to complete their taxes or send these reports to Turbo Tax or H&R Block.
Using Sprig in-product surveys, Coinbase was able to get feedback from users to see that the report was not generating on all browsers and then fix this issue.
Actions:
- Prioritized fixing a bug that was preventing users from downloading important reports. This allowed users to download the correct reports during tax season.
- Prioritized changes to the tax center to improve the experience for Coinbase users.
