A product manager’s worst nightmare is the customer leaving a product due to a poor experience.
Product experience management platforms - like Sprig - provide product teams with a better understanding of how users experience their product and tools to then improve the experience.
Use this guide to pick the right platform for your product team in 2024.
What is a product experience management platform?
A product experience management platform is a comprehensive solution designed to enhance and optimize the overall user experience with a product throughout its lifecycle.
It aims to create a seamless and engaging journey for users, from the initial interaction with the product to ongoing usage and potential upgrades. By providing data-driven insights and user feedback tools, the platform enables businesses to understand and respond to user needs effectively.
This holistic approach builds customer loyalty, drives customer satisfaction, and ultimately contributes to the success of the product in the market.
Sprig: Best Overall
Sprig is the flagship product experience management platform for obtaining in-product feedback. Sprig goes beyond traditional product feedback, providing insight into why your customers take certain actions by combining the power of in-product Surveys and Sprig Replays with AI analysis.
With in-product Surveys, product teams can directly ask users what they think about specific parts of the product and solve issues like churn or low feature adoption using these results. With Sprig Replays, product teams can also get a front seat to how users interact with the product at key moments.
Sprig AI then summarizes survey results in real-time to instantly identify product issues and recommendations.
Learn more about our AI capabilities at sprig.com/ai-analysis.
Pendo: Good for Multiple Use Cases
Pendo is a comprehensive digital adoption platform primarily catering to enterprise users. You can use Pendo to easily gather feedback, launch surveys (including NPS surveys), build guides, and more.
Pendo is also known for its robust analytics including predictive analytics and product growth analytics.
Customers mention three key limitations to Pendo: pricing, integrations and a steep learning curve. Pendo’s pricing can be relatively high, especially for smaller businesses or startups and its data integration options are not as extensive as some other analytics platforms.
Lastly, there is a significant learning curve, especially for users who are new to analytics.
Qualtrics: Good for Sentiment Analysis
Qualtrics offers feedback tools to understand customer satisfaction and brand sentiment across your websites and mobile apps.
It works by collecting data on customers and then organizing it into dashboards that product teams can use to make decisions. The product teams can use that data to understand product issues or ways to better personalize the experience.
It also has survey tool features that allow for survey design and customization and multi-channel distribution (email, website, social media, and more).
Qualtrics has a few limitations that product teams should consider when assessing the tool:
- Steep learning curve to use platform.
- Limited design customization for surveys.
- No option to place surveys directly in the product at key moments.
- Limited advanced targeting options.
- Limited pre-built integrations.
UserGuiding: Good for Product Walkthroughs
UserGuiding is a tool designed for SaaS companies to create product walkthroughs and onboarding flows with no code. Its low pricing means it’s a great choice for early-stage SaaS companies. Its key features include interactive product walkthroughs, onboarding checklists and different tools to customize your onboarding flows
The platform focuses mostly on product walkthroughs and onboarding checklists, providing limited capabilities for customer analytics.
Amplitude: Good for Customer Analytics
Amplitude is an advanced analytical tool designed to enhance companies' comprehension of user interactions within their products by monitoring user journeys. Its notable features encompass event tracking, analytics, user segmentation, A/B testing, and even predictive analysis for user behavior.
You can also pair Sprig and Amplitude through our integration to get the full picture of your product experience by uniting your user insights and product analytics in one platform. This integration automatically sends your Sprig survey data to Amplitude in real time, so you can analyze product metrics alongside customer sentiment to uncover the “why” behind your users’ behavior.