navy logo
Products
PRODUCTS
survey icon
In-Product Surveys
Capture targeted user insights right in your product
replays icon
Replays
Recreate and optimize user journeys across your product
teal icon of a survey with chapters
Long-Form Surveys
Measure UX at scale with advanced link surveys and AI analysis.
heatmaps icon
Heatmaps
Visualize user behavior in your product at scale
feedback icon
Feedback
Collect continuous user feedback at scale
ai recommendations icon
AI Insights
NEW
Sprig AI generates actionable product solutions
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
by Use Case
continuously optimize icon
Continuously optimize
Analyze your users’ experience through core flows
solve pain points icon
Solve pain points
Uncover emerging trends in your users’ behavior
improve conversion icon
Improve conversion
Understand why and how users are dropping off
save time and resources icon
Save time & resources
Know which new features are worth the investment
by TEAM
uxr icon
User Research
Maximize the speed and impact of your research
Design
Validate and get buy-in for designs with real user insights
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
lenny template
Survey
Develop Product Sense to Build Great Products
lenny headshot
Lenny Rachitsky
View Template
arrow icon
feedback template
Feedback
Continuously Collect Product Feedback
favicon
Sprig
View Template
arrow icon
Optimize New Features
Replay
Optimize New Features to Enhance the User Experience
favicon
Sprig
View Template
arrow icon
templates
Template Gallery
Discover how our team and community use Sprig templates to inform product development.
View All
arrow icon
Customers
square nav photosquare left logo
Square uncovered 100+ actionable insights within the first 6 months
Read Now
arrow icon
ramp nav imageramp logo
Ramp created customer-centric products with Sprig AI
Read Now
arrow icon
classpass nav photoclasspass left logo
ClassPass improved usability and retention by optimizing core user journeys
Read Now
arrow icon
users icon
Meet our Customers
Learn how top companies leverage Sprig user insights to boost conversion, reduce churn, improve onboarding, and more.
View All
arrow icon
Resources
blog icon
Blog
Get expert advice on capturing product experience insights
event icon
Events & Webinars
Learn from past Sprig events & register for upcoming ones
help center icon
Help Center
Explore our knowledge hub to get started
in Sprig
video tutorial icon
Video Tutorials
Get a crash course in Sprig with our guided
video series
AI replay announcement text with a dashboard showing AI insights
New: AI-Powered Always-On Replays
Read Now
arrow icon
EnterprisePricing
Sign In
Book a Demo
navy logo
hamburger menu iconclose icon
Products
caret icon
Products
survey icon
In-Product Surveys
teal icon of a survey with chapters
Long-Form Surveys
feedback icon
Feedback
replays icon
Replays
heatmaps icon
Heatmaps
ai recommendations icon
AI Insights
Features
integrations
Integrations
mobile icon
Mobile
star icon
AI Analysis
magic pencil icon
AI Study Creator
dashboards icon
Dashboards
Solutions
caret icon
By Use case
continuously optimize icon
Continuously optimize your product & website
solve pain points icon
Surface & solve pain points
improve conversion icon
Improve conversion rates
save time and resources icon
Save engineering time & resources
By TEAM
uxr icon
User Research
Design
pm icon
Product Management
marketing
Marketing
code icon
Engineering
star icon
Customer Experience
Templates
Customers
Resources
caret icon
blog icon
Blog
event icon
Events & Webinars
help center icon
Help Center
video tutorial icon
Video Tutorials
Enterprise
Pricing
Sign InGet Started Free
Blogarrow icon
Product News
arrow icon
The Future of AI and User Insights at Sprig
Product News

The Future of AI and User Insights at Sprig

Written by Ryan Glasgow | Jul 25, 2023

July 25, 2023

The Future of AI and User Insights at Sprig

At Sprig, our goal is to empower product teams to quickly and easily understand how users experience their products. We work with fast-growing companies like Dropbox, Robinhood, Ramp, Coinbase, and Notion to collect that data directly from their product by running targeted Surveys, Replays, and Prototype Tests.

Since the beginning of Sprig, we have invested in artificial intelligence to support our mission of helping teams understand users’ experiences in real time, led by our Head of AI Kevin Mandich. Sprig’s existing GPT-powered AI Analysis summarizes open-text survey responses into themes and recommendations, and customers love using this best-in-class text analysis to help them spend less manually analyzing and grouping responses and better understand survey results.

With the recent advancements in AI, we’re excited to incorporate AI throughout our product lines. Today, I’m excited to share our AI vision with you.

What’s First: AI Analysis for Surveys

With AI Analysis for Surveys, you can get a deep understanding of your Sprig in-product survey data by rapidly turning feedback into actionable insights with an AI-generated summary and the capability to ask questions about your surveys. Here’s an in-depth look into what’s new:

First, every survey has an AI-generated summary, so you can skip tedious manual analysis and instantly get the top takeaways. Sprig AI will review every single survey response to find the most common themes in your users’ feedback and summarize them so you can quickly take action.

Second, you can ask Sprig AI to answer any custom questions about your survey data, and it will analyze responses across all of your survey questions to find the answer. It can even look across multiple questions and show correlations between how users answered one question or another. One of my favorite questions is how to improve a product based on a survey’s results, and Sprig AI instantly provides a list of suggestions.

Third, we’ve tackled the common issue of not knowing where to start with analyzing your survey findings. To help you dig deeper, Sprig AI suggests questions for you to ask that are tailored to your unique survey questions and responses. These suggested follow-up questions can give you a headstart with your analysis by surfacing deeper trends you might not initially see from the data.

AI Analysis for Surveys solves a common pain point for product teams looking to deeply understand and optimize a specific part of their product experience, from understanding why users are churning out of a product to figuring out how to boost the conversion funnel.

We’re excited to roll out AI Analysis for Surveys to our first set of customers today. If you’re interested in trying this new functionality, join our AI waitlist, so you can be the first to know when it’s available to try on our Starter and Enterprise plans.

What’s Next: AI-Identified Product Opportunities

Later this year, we’ll launch AI Analysis capabilities for your entire product experience, helping teams gain an even more complete picture of their users. Across your Surveys, Replays, Prototype Tests (and even user events and attributes), our AI will analyze the entirety of your Sprig user data, from their feedback to their product behavior, to uncover hidden insights.

As you launch Sprig studies and capture data across your product experience, Sprig AI will surface a real-time feed of product opportunities, continuously identifying ways to improve your product. Plus, you can ask Sprig AI specific questions, and it will review all of the data you’ve collected in Sprig to find the answer.

For example, you’re running several Surveys and Replays across your product’s conversion, onboarding, and adoption funnels. As those studies collect data on your users’ product experience, Sprig AI will generate a continuous feed with specific, actionable recommendations to improve your overall product experience. You can dig into any of Sprig AI’s suggestions or get additional recommendations with custom questions, regardless of their complexity, such as asking which feature you should build next or how you can improve onboarding conversion.

As our team continues to build and finetune this feature, join our AI waitlist so you can stay in the loop on the development process and be one of the first to leverage AI-identified product opportunities on our Starter and Enterprise plans.

Sprig’s Continuing Investment in AI and User Insights

At Sprig, we’re committed to empowering product teams with user insights so that they can build experiences that matter. I’m thrilled about the power of AI Analysis across all of Sprig’s product lines because it will give teams an unprecedented understanding of their users and the ability to build incredible products. And we’re not stopping here. In the future, we plan to inject the power of Sprig AI across every stage of product development so you have comprehensive insight into your users’ wants, needs, and behaviors.

AI is rapidly transforming user insights and product development, and product teams must learn how to utilize this technology to their advantage. With these upcoming AI features, I believe Sprig has not only answered the question of how to incorporate AI into product development but also empowered you to build the next generation of products and experiences.

Learn more about Sprig AI.

Sign up for our newsletter

Get the best content on user insights, design, and product management delivered to your inbox every week.

linkedin icontwitter icon

Written by

Ryan Glasgow

Product guy. Early team member at Weebly (acquired by Square) & Vurb (acquired by Snapchat); UCSD alum. I founded Sprig to help others build the best products possible.

Related Articles

Introducing AI-Powered Always-On Replays: Reveal patterns, surface friction, and optimize flows automatically
Product News
Apr 30, 2025

Introducing AI-Powered Always-On Replays: Reveal patterns, surface friction, and optimize flows automatically

Announcing Sprig Always-On Replays: Continuous Insights into User Behavior
Product News
Feb 27, 2025

Announcing Sprig Always-On Replays: Continuous Insights into User Behavior

Sprig Launches AI Recommendations to Turn Product Insights into Impact
Product News
Nov 12, 2024

Sprig Launches AI Recommendations to Turn Product Insights into Impact

white sprig logo
Products
In-Product Surveys
Long-Form Surveys
Feedback
Replays
Heatmaps
AI Insights
Features
Integrations
Mobile
AI Study Creator
Dashboards
AI Analysis
Security Standards
Solutions
BY use case
Continuously Optimize
Improve Conversion
Solve Pain Points
Save Time & Resources
BY TEAM
User Research
Design
Product Management
Marketing
Engineering
Customer Experience
Templates
Customers
Resources
Blog
Events & Webinars
Help Center
Video Tutorials
Session Replay Guide
Pricing
Enterprise
Company
About Us
Careers
Sprig Service Agreement
Privacy Policy
Data Processing Addendum
Status
Compare
vs Qualtrics
vs Fullstory
vs Hotjar
vs Medallia
vs Pendo
Copyright 2025 Sprig, All Rights Reserved
linedkin logotwitter logo