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April 29, 2021

Improve your customer experience and understand the "why" behind your data with Sprig and mParticle

At the end of the day, we all want to make products that delight customers & keep them coming back. But delivering an incredible experience is much easier said than done.

It’s hard to single out a specific action item that will make an impact, especially when you have tons of data pointing to different areas of the business in need of improvement. How can you be confident that you're investing in areas that will actually improve customer satisfaction?

Especially when customer demographic and experience data is scattered across several platforms.

Enter: mParticle – a customer data platform that helps B2C companies unify customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience.

But as improving the customer experience becomes increasingly more complex across teams, businesses not only need to track and manage their unified data effectively, they also need to understand “the why” behind their analytics to make impactful decisions for the customer. For example...

  • Why are customers dropping off during signup in LATAM?
  • Why is the average purchase price going down on mobile?

If only, you could combine mParticle’s clean, unified customer data with Sprig’s targeted in-product surveys to get answers directly from your customers about why they are doing what they are doing…

Well, now you can! Meet the new mParticle + Sprig integration.

Introducing the mParticle + Sprig integration.🚀

Now you can create customer research in-product surveys via Sprig and trigger them based on your mParticle event and attribute data, so you can get answers from specific groups of people at specific times (new users, premium plan subscribers, churned customers, etc.).

And even better, you can embed these surveys across your website and product (or via email and links), without any implementation work at all. No code, no tags, no asking your engineering or web team for help

Once set up, you’ll be ready to ask questions to the right customers at the right time by...

  • Sending mParticle user & event data to Sprig so you can target specific customers at the right times.
  • Enabling in-product, email, and link surveys to hear directly from your customers and understand why they are taking certain actions.

With your customer data and customer research now paired, you can ensure that you’re making product and marketing decisions based on the right information – and start delivering an exceptional customer experience, sooner.

How it works

With a few clicks (and no code!) you can add Sprig to your mParticle instance and start sharing data between both platforms. So you can start learning from your customers immediately, no implementation required.

If you have Sprig installed

Integrating with mParticle gives you instant access to unified user attributes and events, which you can use to target research to customers or customer groups on any platform (in-product web and iOS, email, or via a link).

If you’re new to Sprig, but have mParticle

Adding Sprig to mParticle means you can immediately launch targeted in-product, email, and link surveys to your users based on any of their attributes and events in your product (ie: European customers, trial members, etc.).

Getting Started

If you don’t yet have a Sprig account, sign up here (it’s free to get started!).

Setting up Sprig as an mParticle integration takes four easy steps –

  1. Search for “Sprig” in mParticle’s integration directory, and select the Sprig integration.
  2. Choose if you’d like to send your event data or audience list to the Sprig destination.
  3. Go to the Sprig dashboard, find and copy the API key.
  4. Enter the Sprig API Key that you copied on the configuration screen.

For more information on getting set up with mParticle, check out our integration doc.

And that’s it! You’ve set up the mParticle integration and are on your way to gathering actionable customer insights, driving growth, and building exceptional product experiences.

About the author

Ryan Glasgow

Product guy. Early team member at Weebly (acquired by Square) & Vurb (acquired by Snapchat); UCSD alum. I started Sprig to help businesses identify and measure the unmet needs of their customers.

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