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November 23, 2020

Announcing Our Newest Integration Partner: Segment

Partnerships & Integrations

It’s pretty easy to see why more than 15,000 companies rely on Segment. They’ve all learned (sometimes the hard way) the importance of collecting and unifying their customer data. And perhaps more importantly, they realize the power that comes with connecting it with their software stack.

By sending your unified, customer data directly to your favorite tools, you can feel confident in your ability to target the right audiences at precise moments within the customer journey.

Now imagine that you have this clean, accurate, and structured data at your fingertips while running your Sprig in-product surveys. And even better – you can access and act on that data with zero changes to your code, and just a few clicks.

Well, guess what?! That’s now a reality with the new Segment + Sprig integration 🎉

What is Segment?

Segment is a Customer Data Platform (CDP) that simplifies the process of collecting, unifying, and connecting first-party customer data from your products to your tools. You can also enrich your data by aggregating it from all sources, so that you can monitor performance, inform decision-making, and create uniquely customized user experiences.

Sprig + Segment

By now, we all understand the importance of in-product surveys during the product development process. But your efforts will go to waste if your data is inaccurate or inaccessible.

The power of Sprig surveys comes from being able to surface the questions you desperately need answers to during timely moments and with the groups of users that you’d like to better understand (ie. new users, premium plan subscribers, churned customers).

With Sprig + Segment, that’s now possible. We’re happy to announce this partnership with Segment that makes us a Destination for your data pipeline, so that it’s easier than ever to understand your customers.

How it works

With no changes to your code, and just a few clicks, you can start sending user attributes and events from Segment to Sprig.

If you have Sprig installed
Integrating with Segment gives you instant access to any user attributes or events to use in targeting surveys on any platform (web, email, or link).

If you’re new to Sprig
Integrating with Segment means you can immediately launch targeted email and link surveys to your users based on their user profiles or behavior in your product.

For an even more powerful integration, you can install our Web, iOS, Android, or React Native SDK in minutes and bring in-product surveys into your experience.

Getting Started

Setting up Sprig as a Destination takes five easy steps:

  1. From the Destinations catalog page in the Segment App, click Add Destination.
  2. Search for “Sprig” in the Destinations Catalog, and select the Sprig destination.
  3. Choose which Source should send data to the Sprig destination.
  4. Go to the Sprig dashboard, find and copy the API key.
  5. Enter the Sprig API Key that you copied in the Sprig destination settings in Segment.

And that’s it! You’re all setup with the Segment integration and ready to gain clarity into customer insights, drive growth, and build delightful product experiences.

About the author

Allison Dickin

Survey fanatic and customer experience advocate. Former Research Director at Yale School of Management and Senior Research Manager at Etsy. Bucknell and University of Chicago alum.

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