Customer Insights Review
Everything you need to know to bring those who build products closer to the customers who use them
August 25, 2021
Introducing Sprig: Your All-In-One Product Research Platform
With Sprig, we’re expanding our platform to deliver on all three key pillars of product research—video interviews, concept testing, and microsurveys—so you don’t need to juggle multiple research platforms, and you can view all your insights in a single place.
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September 7, 2021
The Product-Market Channel Fit Framework: How Box Creates High-Growth Products
Finding product-market fit is an obsession startup founders, product managers, and C-suite executives share. In the PMARCA guide to startups [https://pmarchive.com/guide_to_startups_part4.html], Marc Andreessen defines product-market fit as being in a good market with a product that can satisfy that market. In other words, it’s the sweet spot where the product satisfies customer needs. You can tell you’re a long way from finding product-market fit when customers keep ditching you for competito
August 30, 2021
Get a Free Ticket To Teresa Torres’ Continuous Discovery Habits Master Class
Sprig Sponsoring Three Scholarships To Teresa Torres’ Continuous Discovery Habits Master Class To Help Startups Create Better Products
July 29, 2021
The North Star Framework: How Product Managers Can Build Customer-Centric Products
In this post, we’ll explore Amplitude’s North Star Framework—what it is, why it is important, its components, and how these components work together. PMs will learn how to develop a North Star Framework, as well as John’s unique perspective about a PM's role in the process.
July 16, 2021
How Wealthfront’s Scientific Product Development Process Helped 2X Their User Growth
Dan Slate shares Wealthfront’s 5-step Scientific Product Development Process. Learn how the company achieves product-market fit before expanding the product’s scope.
July 8, 2021
Analysis at scale: How UserLeap leverages AI to supercharge user research
Learn how UserLeap automatically groups open-text responses into actionable themes.
June 17, 2021
UserLeap’s $38M Series B and the Future of Product Research
Today, I'm thrilled to announce our $38M Series B round with Andreessen Horowitz to embark on the next stage of our journey.
May 26, 2021
3,180 New Integrations: Ready for Your User Insights to be Shared, Not Siloed?
We've added 3,180 integrations that make it possible to connect all parts of your business with real-time user insights ... ensuring the voice of your customer is at the center of all your teams and tech AND that the most accurate/up-to-date data is at the ready for anyone who wants to use it.
May 5, 2021
Zap your insights to over 3,000 tools with the new Zapier x UserLeap integration
Now, powered by Zapier, you can share your UserLeap insights with over 3,000 of your favorite apps.
April 29, 2021
Improve your customer experience and understand the "why" behind your data with UserLeap and mParticle
Now you can create customer research microsurveys via UserLeap and trigger them based on your mParticle event and attribute data, so you can get answers from specific groups of people at specific times (new users, premium plan subscribers, churned customers, etc.).
March 29, 2021
Need to write a survey? Check out these 75+ free microsurvey templates.
Writing effective user research surveys is hard. That’s why our in-house, expert User Research team created 75+ free microsurvey templates, all organized by use case, with explanations on how to use each of them.
March 17, 2021
A 7-Step Product Development Strategy That Actually Puts Users First
Building something that’s innovative, helpful, unique, and resilient can feel like scaling Everest. That’s where a product development strategy comes in.
March 3, 2021
Product Managers: 4 UX Research Methods Are All You'll Ever Need
Even the best analytics tools in the world can’t get you inside your user’s head. But if you want to deliver a great UX, inside the user’s head you must go.
February 11, 2021
Why are your users doing that...thing? Get answers with UserLeap and Amplitude
When you use UserLeap + Amplitude together, you revolutionize the power of your analytics. After identifying where and when key actions happen in your product with Amplitude, your team can find out why in UserLeap with event-triggered research.
February 1, 2021
6 Common Agile Product Development Mistakes (and How to Avoid Them)
Agile is a great method for the modern product team. But just because it’s popular doesn’t mean it’s easy. Making agile work takes a surprising amount of structure and commitment.
February 1, 2021
Qualitative research tools really can scale. Here’s how.
In the old days, smaller and slower user research made sense — products simply didn’t change as rapidly as they do now. But today, agile product teams live in a fast-revolving door of design, evaluation, and iteration.
February 1, 2021
The 3 Golden Rules of Building Customer-Centric Product Experiences
The job of a product manager is rather simple: Create product experiences your customers love. These three golden rules will help keep yourself accountable to your customers and build products they’re likely to value and love.
January 28, 2021
Steve Jobs Didn't Trust Conventional Customer Research, So He Hid In the Bushes Instead
I set out to understand why Jobs believed traditional customer research fell short, how he got around its limitations, and what the team could take away to create a better future for customer research. Here’s what I learned.
January 5, 2021
8 Product Management Tools for the Customer-Obsessed PM (for 2021)
The cost of using your resources to build a customer-centric tech stack can be intimidating. But, in reality, using the right tools to create an optimal experience for your customers is a long-term investment in product growth.
January 3, 2021
Why 2021 Will Be the Most Customer-Centric Year for Product Teams Yet
In 2021, we’ll be talking about the golden age of customer-centric product management. I predict factors like heated markets and shifting customer attitudes will prompt PMs to double down on understanding their customers’ needs and delivering simple, customer-centric products.
December 20, 2020
5 Common Reasons PMs Skip User Research, Debunked
We hash out some of the most common (and overblown) hesitations about user research. We also share the stories of two small-but-mighty product teams that used continuous research to gain insight from their users and create better product.
December 10, 2020
UserLeap raises $16 million to take the guesswork out of product development
Customer insights are starting to keep pace with modern product management at companies like Square, Codecademy, and Opendoor.
December 4, 2020
Amazon’s ‘Working Backward’ Approach: Is It Really All That Backward?
These days, it’s more or less non-negotiable to obsess over the end user before getting into the nuts and bolts of product development. There’s nothing backward about the way Amazon works; in fact, it’d be flipping the script not to start by understanding the end user.
October 30, 2020
3 Lessons I Learned as a Founding PM at 5 Acquired Startups (and Why I Quit to Start My Own Company)
It took a while to find our footing, but since launching earlier this year, we’ve had over 260M visitors tracked and 400K survey responses captured by companies like Square and Codeacademy.