Today, we’re announcing a major expansion of Sprig Surveys, with new multichannel and advanced survey capabilities built for enterprise research.
Research teams still largely rely on legacy survey tools and manual workflows to reach participants, run sophisticated studies, and analyze the results. Sprig Surveys offers a modern, enterprise-grade platform alternative for running survey programs across channels.
What’s new to Sprig Surveys
- Native access to external panels with 300K+ B2B and B2C participants
- Built-in email delivery for personalized customer research at enterprise scale
- Dozens of advanced survey capabilities, including Conjoint and MaxDiff
Together with AI research agents embedded across the entire workflow, these capabilities help teams move from question to defensible insight faster without sacrificing rigor.
Built-in email delivery for customer research at scale
Teams can now create, launch, and manage personalized email survey programs directly inside Sprig.
Built-in email delivery gives researchers control over the timing, branding, and audience for every send. It also makes it easier to manage recurring research programs without relying on manual distribution workflows.
Teams can use email surveys for customer satisfaction, relationship studies, product feedback, market research, and other large-scale customer research programs.
Native access to global, vetted panel participants
Finding the right participants remains one of the biggest challenges in research. Existing customers can become over-surveyed, and some studies require perspectives from people outside a company’s current audience.
Sprig Surveys now gives teams native access to external panels with verified B2B and B2C participants. Researchers can recruit targeted audiences to test new ideas, explore new markets, understand brand perception, and gather perspectives beyond their existing customer base.
Built-in targeting criteria and incentives help teams reach relevant participants for each study.
More sophisticated survey research
Sprig Surveys now includes dozens of advanced capabilities for rigorous product, pricing, packaging, and market research:
- Conjoint: Understand how product attributes and price points influence preference to inform pricing and packaging decisions.
- MaxDiff: Rank features, messages, benefits, and other competing ideas by their relative importance.
- Images in questions: Test creative, UI, packaging, and other visual concepts directly within a survey.
- White-label surveys: Hide Sprig branding to reduce bias when evaluating new concepts.
- Response-based quotas: Build balanced samples by setting and adjusting quotas while a survey is live.
- Display logic and limits: Show respondents only relevant questions and control how many answer choices they see.
A modernized respondent experience includes refreshed styling, a conversational format, and improved navigation to make even sophisticated studies easier to complete.
AI research agents across the entire workflow
Sprig’s purpose-built AI research agents support teams throughout the research lifecycle:
- Design Agent: Clarifies research objectives, recommends methodologies, drafts less biased questions, and configures study logic.
- Field Agent: Supports targeting, distribution, quota management, and response quality.
- Synthesize Agent: Turns responses into evidence through thematic analysis, reporting, and synthesis.
The agents reduce manual work and accelerate research while keeping teams in control of the decisions that require human judgment.
Move beyond legacy survey tools
With this expansion, research teams can reach customers through built-in email delivery, recruit targeted audiences from panel participants, and run sophisticated studies using Conjoint, MaxDiff, and dozens of other advanced capabilities.
Sprig Surveys combines modern, multichannel research with AI research agents embedded across the workflow, helping enterprise teams move from question to defensible insight faster.
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